Title: (False) Memories are Made of This: The current preoccupations of The WITH Collective
A FALSE MEMORY is a distorted or entirely invented recollection of an experience.
The artist and creator of The WITH Collective, Alasdair Hopwood will give a potted history of the critically acclaimed art project and will talk about his current research into False Memory as Artist-in-Residence at the APRU under the guidance of Professor Chris French. Hopwood will outline his ambitions for the residency and highlight areas of particular interest, presenting aspects of the rich and highly visual history of false memory experiments. He will also attempt to rationalise the role of the artist within a scientific setting and touch on the possibilities and limitations of cross-disciplinary collaboration.
“It is possible that much of what we take to be our personal autobiographical history is based upon false, or at least distorted, memories” Professor Christopher C. French, Journal of Consciousness Studies 10, No. 6-7, 2003, p.170.
Since 2002, The WITH Collective (WITH) have received critical praise in the UK and beyond, largely through the creation of a range of concepts that are for sale at their website withyou.co.uk. Examples include: Knowthing where a commissioner can have their ‘me-time’ delegated to a member of the collective, Traumaformat where WITH will experience your worst fears for you, as you and Mymory where you can have a memory recovered (or lost) on your behalf. These darkly comic concepts or ‘Solutions’ are the primary manifestation of the artwork; the theme that links all of the ideas together is that a client can have an experience either invented or lived out on their behalf by a member of the collective. WITH have exhibited internationally, creating projects and commissions for a variety of galleries including Tate Britain, The Hayward Gallery, The V&A, The ICA, K3 Zurich and the British Council, New Delhi. The WITH Collective are represented by Rokeby.
WITH Website: http://www.withyou.co.uk/
Review of last solo show at Chapter: http://www.withyou.co.uk/jjessay.html