Goldsmiths - University of London

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Carolin Gerlitz

Carolin Gerlitz
PhD Candidate, Visiting Lecturer and Post-Doctoral Researcher. |MA MA

c.gerlitz@gold.ac.uk 

Research Interests

Carolin Gerlitz, MA (UdK Berlin) MA (Goldsmiths), is a final-year PhD candidate in Sociology at Goldsmiths and an associate member of the Digital Methods Initiative , University of Amsterdam. She also works as Post-Doctoral Researcher for the ‘Issue Mapping’ project and as Visiting Lecturer for the MA Brand Development . Her research explores the various intersections between (economic) sociology, brands, new media, digital research, software/platform studies, topology, evaluation, numeracy and feminist theory.

Her doctoral thesis “Brands, co-creation and continuous economies” poses an interdisciplinary study of brands as reworking the boundaries between economic and social dynamics. It investigates brands, spaces, social formations and issues as forming dynamic assemblages and develops a methodological approach that brings together sociological and digital research methods. She takes particular interest in topology to address relations and boundary making processes and develops the concept of continuous economies. In doing so, the thesis traces the role of devices, objects and spaces as enacting participation, and takes ideas of mediation beyond media theory. The thesis is supervised by Prof. Celia Lury and Prof. Angela McRobbie.

Since 2009, Carolin Gerlitz has been an associate member of the Digital Methods Initiative (DMI), University of Amsterdam, investigating digital culture from a medium-specific perspective. She has co-organised the two-week Digital Methods Summer School in 2011 and works on joint projects on social media, temporalities online and self-evaluation.

Recently, she has become involved in advancing digital research in the context of sociology in the context of the Issue Mapping project, an ESRC Digital Social Research Demonstrator Project which aims to identify, facilitate and elaborate the use of issue mapping platforms in digital social research.

Carolin further works as reviewer for the Journal of Consumer Culture and was involved in the collaborative research project “A Topological Approach to Cultural Dynamics” (ATACD). Together with colleagues, she is organising the Numbers reading group at CSISP which explores the productive and performative potentials of numbers, quantification and data production.

You can find Carolin on Twitter: http://twitter.com/cgrltz

 

 

Publications

(Forthcoming) Gerlitz, C. and Helmond, A. Reworking the Fabric of the Web: The Like economy. In: Leistert and Röhle (eds.), Generation Facebook.

(Forthcoming) Gerlitz, C. and Helmond, A. The Like economy –Social buttons and the data-intensive web. Submitted to second round of peer review.

(2011) Gerlitz, C. Die Like Economy. In: Leistert and Röhle (eds.) Generation Facebook. Über das Leben im Social Net, Bielefeld: Transcript Verlag.

(2011) Gerlitz, C. and Helmond, A. Hit, Link, Like and Share. Organizing the social and the fabric of the web in a Like economy. Conference proceedings Digital Methods Initiative Winter Conference 24-25 January 2011.

Conference Presentations

(2012) “Issue Mapping Inside Out”  Conference presentation. The Co-Production of Knowledge: Social Media, STS and More, York. Joint presentation with Noortje Marres, 18 July.

(2012) “Studying social media with Digital Research Methods” Guest lecture and workshop session for MA Creating Social Media, Goldsmiths, 26 March.

(2012) “Self-evaluating media. Acting on Data” Conference presentation. Evaluation in the Media conference, Paris, 15 March.

(2012) “Re-working the fabric of the web” Conference presentation. Unlike Us Conference, Institute for Network Cultures, Amsterdam. Joint presentation with Anne Helmond, University of Amsterdam, 08 March.

(2012) “Self-evaluating media. Acting on Data” Conference presentation. The new numeracy: A workshop on numbers and numbering practices, Goldsmiths. Joint presentation with Celia Lury, Warwick, 17 Feb.

(2012) “Social media and self-evaluation: Acting on data” Conference presentation. Digital Methods Initiative Winter Conference 2012, Amsterdam, 25 Jan.

(2011) “Chunks of Time. Responding to Real-timeness” Conference presentation. Real-Time Research Conference, Goldsmiths, University of London, 3 Dec.

(2011) “Studying social media from a medium specific perspective: The Like economy” Conference presentation. Digital Ethnography Weekend organised by the University of Milan and Copenhagen Business School, Amalfi Coast, Italy, 17 Sep.

(2011) “Introduction to Digital Research Methods” Workshop at Digital Ethnography Weekend, Amalfi Coast, Italy, 19 Sep.

(2011) “Facebook Data” Joint workshop with Lonneke von der Velden at Digital Methods Summer School 2011, Amsterdam, 28 Jun.

(2011) “The Like economy. Social web in transition” Conference presentation. MiT7 Unstable Platforms, Massachusetts Institute for Technology, Cambridge, US. Joint presentation with Anne Helmond, 14 May.

(2011) “The Like economy. Organising data and the social”  Conference presentation. Platform Politics conference, Cambridge, UK. Joint presentation with Anne Helmond, 12 May.

(2011) “Hit, link, like and share” Conference Presentation. Digital Methods Winter Conference 2010, Amsterdam. Joint presentation with Anne Helmond, 24 Jan.

(2010) “Tracing and mapping consumer/brand interaction across online spaces” Conference presentation. Digital Methods Winter Conference 2010, Amsterdam, 21 Jan.

(2009) “Tracing and mapping the affective topologies of brands” Conference presentation. Changing Cultures – Cultures of Change, ATACD network (A Topological Approach to Cultural Dynamics), Barcelona, 12 Dec.

(2009) “Made by many. A topological approach to the evaluation of brands” Conference presentation.  Evaluation Practices in Art Worlds at WZB (Social Science Research Centre), Berlin, 27 Nov.

(2009) “The productivity of the brand” Conference presentation. Goldsmiths Spring Review Week, Goldsmiths, London, 14 April.

(2009) “The productivity of the brand” Conference presentation. Economic Sociology Conference, Goldsmiths, London, 18 Jan.

Awards

  • 07/2010  FfWG Foundation Grant
  • 06/2009  DAAD (German Academic Exchange Service) one year PhD scholarship
  • 06/2009  ATACD Academic Residency Grant for visiting the Digital Methods Initiative, Amsterdam
  • 06/2009  Central Research Fund: travelling grant
  • 06/2008  Whitehead Scholarship, Centre for the Study of Invention and Social Process, Goldsmiths
  • 06/2008  FAZIT doctoral scholarship, Fazit-Stiftung Germany
  • 06/2008  FAZIT travelling grant, Fazit-Stitftung Germany
  • 04/2008  Scholarship for Seminar in Experimental Critical Theory (SECT) 'Creative Societies/Cultural Industries/New Humanities?', University of California, Irvine
  • 04/2007   DAAD (German Academic Exchange Service) Postgraduate Grant