Dr Liz Moor

tel:+44 (0)20 7919 7831

Email: l.moor@gold.ac.uk

Research interests

My main research interests are in branding, design and material culture, and in how developments in these areas intersect with wider debates and questions in sociology and communications. In the past I have written about the history of the branding and design industries. More recently, I have been interested in the extension of branding and marketing techniques into new areas. As part of this, I have looked at the development of ‘social marketing’ – marketing undertaken (usually) on behalf of government departments or agencies in order to change people’s behaviour and beliefs, in areas such as health and the environment – and at the evolution of techniques that attempt to capture the social, as well as economic, value of brands.

Selected publications

(2011) ‘Neoliberal Experiments: social marketing and the governance of populations’, in D. Zwick and J. Cayla, Inside Marketing, Oxford University Press.

(2010) (with Celia Lury) ‘Brand Valuation and Topological Culture’, in M. Aronczyk and D. Powers, Blowing Up The Brand, New York: Peter Lang.

(2009) (co-edited with Guy Julier) Design and Creativity: Policy, Management and Practice, London and New York: Berg.

(2008) ‘Branding Consultants as Cultural Intermediaries’, The Sociological Review, Vol. 56, No. 3.