Goetz Bachmann
Goetz’ main areas of research are media ethnography and ethnography of life in organizations. His background is in ‘Empirische Kulturwissenschaft’ (= Empirical Cultural Studies), a specifically German academic tradition. He is the author of an ethnographic monography on ‘Kollegialität’ (= collegiality), based on fieldwork among workers in the retail sector. Goetz has also done fieldwork in Japan and China, addressing questions around programming and usage of social media.
Goetz has won several grants, such as 'Measuring Value’ by the AHRC (co-applicant, with UWE), and the ‘Goldsmiths Media Research Program’ by the Leverhulme Foundation (co-applicant). He is also part of the ‘Digital Media Research Centre’ at Leuphana University, Germany, where he runs a research project on ‘Live Media’.
Goetz works with partners in industry, most notably for BBC, BBC Worldwide and Intel, developing applied research projects and providing consultancy. Beyond academic life he is a scriptwriter for kids comics, and has worked as a political activist, e.g. anti-racist work, or work for trade unions, training shop stewards.Teaching
Goetz convenes the MA/MSc in ‘Creating Social Media’, teaches the course ‘Mediating the Social’ and is course convener of ‘Media Philosophy’. He supervises PhD projects in the areas of (social) media, sociality, workplaces and/or ethnography in general.
Selected publications
Academic Publications
‘Unbundled Television. The Joints are out of Time’, submitted (with Scott Lash and Celia Lury)
‘Enthusiasm as Affective Labour. On the Becoming of a Digital Object’, submitted (with Andreas Wittel).
‘Alle im Äther. Volksfreundschaft in der deutschen Radiotheorie der 1920er und 1930er Jahre und im New Yorker Radio Project’. In: Bernd Jürgen Warneken (ed.): Volksfreunde. Varianten sozialen Engagements. Tübingen: TVV, 2007, 275-300.
‘Medien-Ethnographie’. In: Ruth Ayass und Joerg Bergmann: Qualitative Methoden der Medienforschung – Handbuch. Reinbeck, Rowohlt, 2006. (with Andreas Wittel):
‘Tatsächlich Teilnehmen’. In: Hirschfelder, Gunther / Huber, Birgit (ed.): Die Virtualisierung der Arbeit. Zur Ethnographie neuer Arbeits- und Organisationsformen. Frankfurt/New York, Campus, 2004 (with Andreas Wittel).
‘Kulturland Brandenburg. Eine Kampagne fuer regionale Kulturarbeit’. In: Kristina Bauer-Volke, Ina Dietzsch (ed.): Labor Ostdeutschland. Kulturstiftung des Bundes, Bonn, 2003 (with Hermann Vössgen).
‘Teilnehmende Beobachtung’. In: Stefan Kuehl und Petra Strodtholz (ed.): Methoden der Organisationsforschung – Handbuch. Reinbeck, Rowohlt, 2002, 323-360.
‘Mikroanalyse, Reflexivitaet und einige Tassen Kaffee’, in Armin Triebel (ed.): Die Pragmatik des Gesellschaftsvergleichs. Leipzig: Universitaetsverlag 1997, 1994-2006.
‘Der Kaffeeloeffel und die Sonne’, in Rolf Wilhem Brednich. Heinz Schmitt: Symbole, Muenster/New York: Waxmann, 1997, 216-225.