Goldsmiths - University of London

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'Monitoring the presence and representation of women in SET occupations in UK based online media'

Funded by: UK Resource Centre for Women in Science, Engineering and Technology
1st January - 19th March 2010

Researchers:

UKRC

Heather Mendick
heathermendick@yahoo.co.uk

Marie-Pierre Moreau
marie-pierre.moreau@beds.ac.uk

Administrator:

Arani Ilankuberan
arani.kuberan@yahoo.co.uk

Outline of the project

There is a persistent pattern of under-representation of women working within the fields of science, engineering, technology and the built environment (SET) within the UK. Another pattern of occupational segregation is the concentration of women in the less prestigious and rewarded SET occupations (the so called glass ceiling). Through this study, we will support the objective of the UKRC to tackle these patterns segregation by providing systematic evidence on gender differences in the representations of women in SET within UK based online media. We will study both the quantity and the quality of these differences and explore the views of people within the overlapping categories of the producers and consumers of online media. On the basis of this work we will develop recommendations for creating images that challenge discriminatory patterns and stereotypes. Follow us on twitter @SETWomenOnline