Patrick Fagan is an Associate Lecturer in Consumer Behaviour and the Psychology of Marketing and Advertising at the Institute of Management Studies. Patrick holds a BSc in Psychology from University College London, and an MSc in International Marketing from King’s College London.
Patrick’s area of expertise is brain/behavioural science and how it practically applies to consumer behaviour and to brand growth. As well as his academic work, Patrick has a great deal of experience (that is, over six years) applying the science to a commercial context. For example, on an independent basis, Patrick has provided consultancy, written white papers, and conducted controlled experiments for brands like eBay, PokerStars and Vodafone.
BSc in Psychology, MSc in International Marketing
Consumer Behaviour (CB), Psychology of Marketing and Adverting (PoMA)
Television and video output
Patrick has given TV interviews for channels including London Live and ZDF, on the topic of consumer psychology.
Patrick frequently talks on consumer psychology for radio stations like BBC, Share Radio and Talk Radio Europe.
Pricing practices: A critical review of their effects on consumer perceptions and behaviour
Ahmetoglu, Gorkan; Furnham, Adrian and Fagan, Patrick. 2014. Pricing practices: A critical review of their effects on consumer perceptions and behaviour. Journal of Retailing and Consumer Services, 21(5), pp. 696-707. ISSN 0969-6989
Facebook psychology: Popular questions answered by research
Fagan, Patrick; Woodnutt, Tom; Anderson, Beth and Chamorro-Premuzic, Tomas. 2012. Facebook psychology: Popular questions answered by research. Psychology of Popular Media Culture, 1(1), pp. 23-37. ISSN 2160-4134
Personality and uses of music as predictors of preferences for music consensually classified as happy, sad, complex, and social.
Chamorro-Premuzic, Tomas; Fagan, Patrick and Furnham, Adrian. 2010. Personality and uses of music as predictors of preferences for music consensually classified as happy, sad, complex, and social. Psychology of Aesthetics, Creativity, and the Arts, 4(4), pp. 205-213. ISSN 1931-3896