Bourne, Clea D.. 2023. AI Hype: Public Relations and AI's doomsday machine. In: Ana Adi, ed. Artificial Intelligence in Public Relations and Communications: Cases, reflections and predictions. Berlin: Quadriga University of Applied Sciences, pp. 39-50. ISBN 9783942263627
Bourne, Clea D.. 2020. 'Public Relations and Finance'. In: Ralph Tench and Stephen Waddington, eds. Exploring Public Relations and Management Communication, Fifth Edition. United Kingdom: Pearson, pp. 570-588. ISBN 9781292321745
Bourne, Clea D.. 2017. 'Public Relations in the World of Finance'. In: Ralph Tench and Liz Yeomans, eds. Exploring Public Relations: Global Strategic Communication - Fourth Edition. Harlow, United Kingdom: Pearson, pp. 412-425. ISBN 978-1-292-11218-3
My broad research interests lie in the different ways that 21st century economies are strategically communicated and mediatised through various actors, practices and discourses. This research interest has translated into the following themes:
Naturalising Artificial Intelligence in everyday life: Situating Artificial Intelligence as a ‘re-boot’ to neoliberal narratives, naturalised as ‘common sense’ through visuals and texts.
Communicating Trust in Financial Markets: Locating wholesale, retail and state financial markets in the context of globalisation and critical discourse.
Promotional professions as discursive boundary work: Applying sociological approaches to explore professional identity and boundary work at the intersection of the PR, Advertising and Marketing professions.
Areas of supervision
I am interested in supervising doctoral work which explores strategic efforts to communicate economic, financial and market developments. I am also interested in supervising research exploring the effect of media convergence and digital technologies on the PR, advertising and marketing sectors.