Age: 28
Nationality: Italian
Undergraduate degree and course: BA Literature, Padova
Previous job before MA: Web-editor
The MA/MSc Creating Social Media is an internationally unique qualification in Social Media that mixes computing skills with cultural and social knowledge. It leads to dynamic roles in computing, social activism, and research.
The MA/MSc is a collaborative theory/practice programme across the Digital Culture Unit in the Centre for Cultural Studies and CAST (Centre for Creative and Social Technologies) in the Department of Computing.
Based on emerging examples, students explore the technological and intellectual questions coming to prominence with social media and social computing.
Social media, at its most interesting, develops new forms of connecting, relating, sharing and competing. Effective and innovative social media creation, therefore, involves theoretical and practical knowledge of both software development and social processes.
Students learn how to hack social media, how to conduct digital research, how software tools enable different forms of social practice, and how social media projects can be successfully launched.
The capabilities that students develop are helping to transform media, government, social campaigns, NGOs, companies and startups. Hackdays, open innovation and the power of networks are becoming core to the future of many organisations and this programme equips graduates to accelerate the impact of social media in their chosen field.
Find out more about:
The core modules are a mix of theory and practice covering the following topics:
Practical project portfolio, research lab and seminar participation, essays, exam, final project. Your final project will be either a practical or a more theoretical investigation, leading to either an MSc or an MA.
If you register your interest in this programme we will keep you informed about open days and send you relevant further information. If you subsequently decide to apply for this programme you will be able to use the same login details to apply.
You can apply directly to Goldsmiths via the website by clicking the ‘apply now’ button on the main programme page.
You'll be able to save your progress at any point and return to your application by logging in using your username/email and password.
We accept applications from October until 30 August for students wanting to start the following September.
We encourage you to complete your application as early as possible, even if you haven't finished your current programme of study. It's very common to be offered a place that is conditional on you achieving a particular qualification.
If you're applying for funding you may be subject to an application deadline. Find out more about funding opportunities for UK/EU students and international students.
Late applications will only be considered if there are spaces available.
Admission to many programmes is by interview, unless you live outside the UK. Occasionally, we'll make candidates an offer of a place on the basis of their application and qualifications alone.
You should have (or expect to be awarded) an undergraduate degree of at least upper second class standard in a relevant/related subject or an experiential background in a relevant subject.
We also accept a wide range of international equivalent qualifications, which can be found on our country-specific pages. If you'd like more information, please contact the Admissions Office.
Due to the popularity of this programme, successful applicants will be required to pay a deposit of £500 to secure any offer of a place on the programme. The deposit will be credited against your tuition fees when you enrol. Please note: you'll only be required to provide a deposit if you are offered a place, you don't need to pay a deposit in order to apply.
If your first language isn't English, you need to demonstrate a minimum score of 7.0 in IELTS (including 7.0 in the written element) or equivalent to enroll and study on this programme.
Please check our English Language requirements for more information.
Get in touch via our online form
UK/EU
+44 (0)20 7919 7766
course-info@gold.ac.uk
International (non-EU)
+44 (0)20 7919 7702
international-office@gold.ac.uk
The MA/MSc in Creating Social Media is made up of core modules and options offered by the Centre for Cultural Studies, the Department of Computing, and more broadly by Goldsmiths MA programmes.
Overall, the programme develops a creative and hacker approach towards technical and social systems. The approach to learning is based on a reflective cycle of theory, application and reflection.
If you don't yet have any experience or background in computing, you can take part in a one-month Digital Boot Camp before the course starts. On the other hand, options within the programme allow you to choose a more technical pathway if you wish to work towards the MSc rather than the MA.
For your final project you can undertake a major technical challenge (leading to an MSc), a theoretical or empirical dissertation (leading to an MA) or a hybrid practical project plus dissertation.
| Code | Course title | Credits |
|---|---|---|
| CU71028A | Mediating the Social | 30 CATS |
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What is the social in social media? In this course we undertake theoretical and practical groundwork to develop an understanding of how social worlds operate. We look at a wide range of social processes and practices, both offline and online. The aim is to search for concepts and ideas that enable us to understand sociality, as it is found in existing forms of social media, and, more importantly, in that which is yet to be developed. We will ask questions such as: What does it mean when we talk about networks or communities, audiences or users, needs or practices, media or mediation, interaction or collaboration, relations or ties, dyadic friendships or groups, assemblages or systems, structures or co-individuation, organisations or societies, publics and privacy, atmospheres and affects, cultures and ethos? How shall we understand the time of sociality, from presence and liveness to emergence and archives? How can we grasp a self that is at the same time a node in various networks, a member of various forms of collectivities, a habitus with a complex history, a mix of subjectivities, identities and a performance of confession? How should we take account of class, gender and other (demographic) differences? How can we start to understand mixed economies of digital and non-digital labour, money and various forms of values – and what is exploitation? What is the difference of exchange and gifts? What is the role of property, and what are its alternatives? What are individual and collective interests, and how are they organised in games? How can we conceptualise order, formal and informal rules, hegemony, control, power and its opposites? What does it mean, if all this plays out in the forms and limits of data, metadata, code, algorithms, texts, links, lists and (moving) images? To what extend can the social be programmed, and what happens, if developers and entrepreneurs envisage, co-create and co-control social worlds? What do we know about social, cultural and political impacts of social media, and what are possibilities of activist and hacktivist interventions? In the lectures you will be introduced to concepts and theoretical takes, both classical and contemporary, that will help you to think through such questions. In the seminars you learn to apply these impulses to case studies. You engage in short ethnographic explorations, both offline and online (the seminars therefore includes training in basic ethnographic techniques). While you do so, you will also learn how to analyse specificities of various forms of media hardware in contemporary everyday life’s multi-screen environments. You develop ideas for new forms of social media and learn to address these to specific communities. You discuss the influence of cultural backgrounds, and you engage in the latest debates on social media. You will be assessed continuously throughout the course. You will develop, often in group work, four small case studies, which each lead to 1000 word essays and sometimes to presentations. Some of these case studies are based on ethnographic explorations, others can use alternative methods, some are about offline social worlds, others are online case studies, or look into the integration of offline and online practices. Mediating the Social is the core course for the new MA/MSc in Creating Social Media (MACSM). MACSM students will write a further 1000 word reflexive essay on how one theme of the course informed a practical project. Non-MACSM students will develop a concept idea for an intervention into social media. Indicative reading Auslander, P. (2008), Liveness. Performance in a Mediatized Culture, Routledge Baym, N. (2010), Personal Connections in the Digital Age, Polity Benkler, Y. (2006), The Wealth of Networks: How Social Production Transforms Markets and Freedom, Yale University Press Berry Slater, J. and Pauline van Mourik Broekman (ed) (2009), Proud to be Flesh, Mute Bourdieu, P. (1977), Outline of a Theory of Practice, Cambridge University Press Chun, W. (2011), Programmed Visions, MIT Press Collins, R. (2004), Interaction Ritual Chains. Princeton University Press DeLanda, M. (2006), A New Philosophy of Society: Assemblage Theory and Social Complexity, Continuum. Gluckman, M. (1958), Analysis of a Social Situation in Modern Zululand, Rhodes-Livingstone Paper 28 Goody, J. (1977), The Domestication of the Savage Mind, Cambridge: Cambridge University Press Illouz, E. (2007), Cold Intimacies. The Making of Emotional Capitalism, Polity Knorr-Cetina, K. (2001), ‘Objectual Practice’ in Theodore Schatzki et al (ed.),The Practice Turn in Contemporary Theory, Routledge, 175–188 Marx, K. and F. Engels (1998), The Communist Manifesto, Penguin Mauss, M. (1990), The Gift: Forms and Functions of Exchange in Archaic Societies, Routledge. McKenzie Wark, K. (2007), Hacker Manifesto, Harvard University Press Scholz, T. and Laura Y. Liu (2010), From Mobile Playgrounds to Sweatshop City, Situated Technologies Pamphlets 7 Simondon, G. (1958), Du mode d'existence des objets techniques. Paris. (Partial translation on available on web) Turkle, S. (2011), Alone Together: Why We Expect More from Technology and Less from Each Other, Basic Books White, H. C. (2008), Identity and Control: How Social Formations Emerge (Second edition). Princeton University Press | ||
| IS71044A | Digital Sandbox 1 | 15 CATS |
|
Students work on micro-technical projects across Terms 1 & 2 related to production and research. Sample topics would include learning about and practicing software and code for mining data and creating informative visualisations, capturing media in augmented reality and dropping into virtual space. The Digital Sandbox is both a course and a physical location in the CAST labs in computing at Goldsmiths. Students will be encouraged to work in the sandbox outside of course hours to practice the techniques introduced and taught in the sandbox labs. | ||
| CU71069A | Software Studies | 15 CATS |
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Software Studies is specifically concerned with the inter-relation between the cultural, social, and the technical. The course provides key theoretical tools for understnading digital technologies and the software that underlies them. It provides an essential interface for courses that aim to link cultural and social concerns and practices with the technical. Students will read and work with current and historical documents from the history of computing and computing culture, alongside those from cultural theory, as such this is be a uniquely interdisciplinary course that brings together and works through different approaches to the problematic of effective and inventive working in contemporary creative and social technologies. Software studies is an interdisciplinary field that has emerged over the last decade amonthst an international range of scholars and has a particular strength in Goldsmiths. It combines approaches form the arts, humanities and social sciences with those drawn from computing, in order to develop a creative and critical approach to the theories and practices of computing. Software is understood to be a core, yet under-theorised, aspect of contempoarary culture and society. This course examines how software, and computing more broadly, is deply implicated in the development of aesthetics, political forms, social agency and the generation of new forms of subjectivity. It follows a line of enquiry that draws together inventive critical thinking from technologists, hackers, computer scientists, philosophers, artists and cultural theorists, thus providing the context for a rich discussion on the nature of contemporary software cultures. Students will write an essay or investigative report into a software stysem, a programming language, an aspect of the history of computing, work of software art, or other such topic. | ||
| IS71044A | Digital Sandbox 2 | 15 CATS |
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Students work on micro-technical projects across Terms 1 & 2 related to production and research. Sample topics would include learning about and practicing software and code for mining data and creating informative visualisations, capturing media in augmented reality and dropping into virtual space. The Digital Sandbox is both a course and a physical location in the CAST labs in computing at Goldsmiths. Students will be encouraged to work in the sandbox outside of course hours to practice the techniques introduced and taught in the sandbox labs. | ||
| IS71046A | Digital Research Methods | 15 CATS |
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The course introduces software for conducting research. It examines current search engine and database technologies, the process of conducting research and evaluating results, and techniques and commands for conducting advanced investigation into on-line conversations and social media. The first half of the module covers quantitative research methods including statistics and data mining. Qualitative methods such as social network and database investigation techniques and ethnographic methods are the subjects of the second half of the module. | ||
| IS71045A | Innovation Case Studies OR One Option Course from Cultural Studies or Computing | 15 CATS |
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The Case Studies lectures set the stage for each week of teaching and encourage student exposure to and interaction with the theory, culture, economics, and emerging technologies of the theory and practices of innovation in management, journalism, sociology, and social media. The case study format encourages active learning and allows the application of theoretical concepts to be demonstrated, thus bridging the gap between theory and practice. Each week features a different topic so students gain in-depth knowledge of 10 innovation topics through weekly case study demonstration and critical analysis. Topics ranging from digital media, big data, community curation, engaging audiences, business models, and entrepreneurial activities provide the foundation for practice-based research in the programme. Each case study features a top-tier industry guest speaker at the executive level discussing challenges related to a realworld implementation of the particular case study topic. There will be a 45-minute lecture followed by a short break and then an industry guest speaking about a specific case study for 30 minutes. There will be allocated time for Q & A and discussion in the last 30 minutes of the class. Assessment is by a 3,500 word essay on aspects of creating social media demonstrating a critical awareness of the wider practical and theoretical contexts in which innovative social media works. | ||
| CU71070A | Dissertation: Path A leads to MSc, Path B or C lead to MA | 60 CATS |
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Path A-C: Proof of concept for final project + 15 min presentation Path A Path B Path C In all paths, the final project can grow out of the Innovation Internship or a mini-project of Sandbox 1 or 2.
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| Code | Course title | Credits |
|---|---|---|
| CU71002A | Cultural Theory | 30 CATS |
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This course asks the questions: What is cultural studies. and, what is culture? A wide range of cultural theory dealing with issues concerning technology, art media, philosophy, and the economy, are explored in order to address a number of connected questions that span the field of contemporary cultural studies. Can culture be understood per se or may we only ever consider cultures? What is the nature of culture and how should we try to understnad what is specific to contemporary culture? What is cultural studies in a changing order, whereby China, India, and Latin America - the East and the South - become the drivers of global change? We look at the cultural foundations of the global economy: at 'individualist' and 'relational' orders of value. We ask who this non-Western other is and again, this time wth new eyes, who is 'the West'? We enquire into the Greek and Jewish-Christian transcendental God and in the process investigagte its association with the economic culture of our age; for its messianic ethos; for its critique of law; of neoliberalism and sovereignty and its everlasting obsession with justice; we think it as well for its implicit universalism and ask the broader question: what is universalism? We look at cultures of the East (especially China) and of the South. Here, as opposed to Western ontology, are questions of conduct and 'the way'; as opposed to the Western other-worldly God, immanent this-worldly, non-monotheistic, regimes of religion. We look at the immanent and relation culture of the gift and the clan, the linguistic foundations of Chinese culture. We ask, in this context, whether a new global universalism is possible. M. Foucault, The Birth of Biopolitics | ||
| CU71022A | Text and Image | 30 CATS |
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This course traces lines of intersection and divergence between theories of language or textual media and theories of the image. It aims to familiarize students with some of the problems that contemporary theory has inherited from previous attempts to think the relations among looking, seeing, knowing; writing, inscription, and memory. A secondary aim is to complicate dominant stories about the relationship of one set of paradigms, often textual or written, to rationality, communication, and instrumental thinking and the relationship of other, often visual paradigms to affect, embodiment, and a heightened sense of immediacy or violence in the confrontation with radical alterity. Special attention will be given to the place of models of language and of aesthetic experience in the definition of public space and political life, and to the legacies of modernity as seen through the lens of the “new” technologies of memory and of inscription via which it arrives. Given this concern with political and ethical dimensions of these models and paradigms, the course can be considered a 21st-century course in aesthetic theory. Readings will be drawn from primary texts across a broad range of fields, including philosophy, literary and critical theory, linguistics, optics, and photography history and theory. We will consider the different statuses accorded text and image with respect to epistemological questions: questions about truth, or about the limits of reason and of knowledge. We will ask why these questions cannot be considered in isolation from their ideological and political implications, and we will explore various accounts, given in the theoretical literature, of the power of texts and images actually to determine what we think or know. Marxist theories of the commodity, historical accounts of colonial uses of photography, and theories of race as a visual technology are all equally apropos. Students are expected to read closely and in depth and to do significant independent research in the relevant bodies of secondary literature in the preparation of the final essay. Successful essays will take into account a range of complications and counter-arguments in relation to a clearly defined problem and set of readings and will simultaneously demonstrate a command of the full spectrum of arguments presented in the lectures over the term. I.e., the lectures are structured in such a way that arguments are cumulative and knowledge requires synthesis, and it is essential that students attend all of the weekly lectures as well as a weekly seminar (see below). Specific questions will include how philosophies of nature, being, and mind are entangled with art; perception with poiesis; mimesis with idealism; tekhne with fiction and revolution. It is common knowledge why the poets are cast out of Plato’s republic, but why is it that the true statesman, like the true philosopher, can be trusted to use figural language, when the rhetorician and the sophist cannot? Why does Marx’s commodity speak in hieroglyphs, whereas the master trope of ideology is the camera obscura? Why is mass literacy understood to be a baseline condition of modern democracy and yet a mass public transformed by globalization is thought to be readily deceived, perhaps now more than ever before, by pictures? Why could the Romanian revolution, the fall of the Berlin Wall, and the first Gulf War only be televised, whereas the dissemination of images from other wars has been confined almost exclusively to the Internet? Photography will be an important point of reference throughout, allowing us to trace in detail the history of a given technology, and to consider the ways that images and their meanings may or may not be both historically specific and culturally bound. Focused treatment of key problems in the history and theory of photography will highlight the legacy of all these entanglements for European modernity and for the ongoing production and deployment of non-European others. We will explore the obvious yet still undertheorized connections between photography and colonialism and the corollary destabilization of common understandings of photography as the inheritor of Western pictorial traditions (the metaphysical understanding of perspectivalism, the reduction of the physical world into units of information). How does photography help to expose or, alternatively, obscure the time-honored yet continuously shifting connections between race, gender, and other ruses and techniques of power? How best to analyze the collusion and transformation of textual and visual memory regimes in the development of new technologies and regimes of surveillance, war, and power? Indicative reading list: Agamben, Giorgio, The Man Without Content (Stanford: Stanford UP, 1999). Alloula, Malek, The Colonial Harem, trans. Myrna Godzich and Wlad Godzich (Minneapolis: U of Minnesota P, 1986). Azoulay, Azoulay, Death’s Showcase: The Power of Image in Contemporary Democracy (Cambridge, MA: Zone Books/MIT Press, 2003) and The Civil Contract of Photography, trans. Rela Mazali and Ruvik Danieli. (Cambridge, MA: Zone Books/MIT Press, 2008). Barthes, Roland, “The Reality Effect” (The Rustle of Language) and Camera Lucida: Reflections on Photography, trans. Richard Howard (New York: Hill and Wang, 1981). Bataille, Georges, Manet, trans. Austryn Wainhouse and James Emmons (Geneva: Skira, 1955). Bersani, Leo, The Death of Stéphane Mallarmé (Cambridge: Cambridge UP, 1982). Blanchot, Maurice, “Literature and the Right to Death,” in The Work of Fire, trans. Charlotte Mandell (Stanford: Stanford UP, 1995) and The Writing of the Disaster, trans. Ann Smock (Lincoln: U of Nebraska P, 1995). Breton, André, Surrealism and Painting, trans. Simon Watson Taylor (London: Macdonald and Co., 1972). Crandall, Jordan, ed., Under Fire, Volumes 1-2 (Rotterdam: Witte de With, 2005). Crary, Jonathan, Techniques of the Observer: On Vision and Modernity in the 19th Century (Cambridge: MIT Press, 1992). de Man, Paul, Allegories of Reading: Figural Language in Rousseau, Nietzsche, Rilke, and Proust (New Haven: Yale UP, 1979) and “Sign and Symbol in Hegel’s Aesthetics,” in The Aesthetic Ideology, ed. Andrzej Warminski (Minneapolis: U of Minnesota, 1996). Derrida, Jacques and Bernard Stiegler, Echographies of Television: Filmed Interviews, trans. Jennifer Bajorek (London: Polity, 2002). Derrida, Jacques, “…that dangerous supplement…” (Of Grammatology) and Dissemination, trans. Barbara Johnson (Chicago: U of Chicago P, 1983). Descartes, René. Optics (selections). Didi-Huberman, Georges, The Invention of Hysteria: Charcot and the Photographic Iconography of the Salpêtrière (selections); Dyer, Richard, White: Essays on Race and Culture (London: Routledge, 1997). Edwards, Elizabeth, Raw Histories: Photographs, Anthropology, and Museums (Oxford: Berg, 2001). Fabian, Johannes, Time and the Other: How Anthropology Makes Its Object (New York: Columbia UP, 1983). Foucault, Michel, This Is Not a Pipe. Gonzalez, Jennifer, “Morphologies: Race as a Visual Technology,” in Only Skin Deep, ed. Coco Fusco and Brian Wallis (New York: Harry N. Abrams, 2003). Hegel, G.W.F., Introduction to Aesthetics (Oxford: Clarendon, 1975). Heidegger, Martin, “The Age of the World Picture,” in The Question Concerning Technology and Other Essays (New York: Harper and Row, 1977). hooks, bell, “The Oppositional Gaze,” in Black Looks: Race and Representation (Boston: South End P, 1992). Keenan, Thomas. “Looking like Flames and Falling like Stars: Kosovo, ‘the First Internet War’”; “Mobilizing Shame.” Kofman, Sarah, “The Melancholy of Art,” in Sarah Kofman, Selected Writings, ed. Georgia Albert et al. (Stanford: Stanford UP, 2007) and “Rousseau's Phallocratic Ends,” in Nancy Fraser & Sandra Lee Bartky, eds., Revaluing French Feminism: Critical Essays on Difference, Agency, and Culture (Bloomington and Indianapolis: Indiana UP, 1992). Lévi-Strauss, Claude, Tristes Tropiques (London and New York: Penguin, 1992 [1955]). Lindberg, David, C., “Ancient Theories of Vision,” Theories of Vision from Al-Kindi to Kepler (Chicago: U of Chicago P, 1976). Mallarmé, Stéphane, selected poetry and prose. Marin, Louis, To Destroy Painting, trans. Mette Hjort (Chicago: U of Chicago P, 1995). Negri, Antonio, The Political Descartes: Reason, Ideology, and the Bourgeois Project (London: Verso, 2006). Plato, Republic. Poole, Deborah, “Equivalent Images” (Vision, Race, and Modernity). Raiford, Leigh, “The Consumption of Lynching Images,” in Coco Fusco and Brian Wallis, eds., Only Skin Deep, (New York: Harry N. Abrams, 2003). Rousseau, Jean-Jacques, Confessions (selection from Book One). Saussure, Ferdinand de, Course in General Linguistics, ed. Charles Bally and Albert Sechehaye (New York: McGraw-Hill, 1966). Sekula, Allan, “The Body and the Archive,” in Richard Bolton, ed., The Contest of Meaning: Critical Histories of Photography (Cambridge, MA: MIT Press, 1989). Sontag, Susan, On Photography (New York: Picador/Farrar, Straus and Giroux, 1977) and“Regarding the Torture of Others,” in The New York Times, May 23, 2004. Starobinski, Jean. Jean-Jacques Rousseau: Transparency and Obstruction (Chicago: U of Chicago P, 1988). Virilio, Paul, War and Cinema: The Logistics of Perception, trans. Patrick Camiller (London and New York: Verso, 1989) | ||
| CU71007A | Interactive Media Critical Theory | 15 or 30 CATS |
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Students taking this as an option can choose the full 30 CAT course, or - with a minimum of 5 week's attendance - take it as a 15 CAT option. This course looks at the intersection of theories of communication, perception and organization for a re-thinking of the concept of interactivity in the context of digital mediation – from photography to sound, from generative architecture to open source and viral networks. The course brings together philosophical, scientific, and aesthetic concepts to develop a trans-disciplinary discussion and approach to analyse the impact of software machines on modes of interactivity. This trans-disciplinary view implies a new engagement with software media focussed not exclusively on the analysis of new media within the context of dominant and classical critical approaches to media. The course rather poses an emphasis on the trans-disciplinary process of formation and production of key concepts in the field of software media insofar as such emerging field demands a novel design of thoughts. The course draws on the transformations of media theories - from semiotic (Barthes) to postsemiotics (Pierce), from psychoanalysis (Lacan, Zizek) to schizoanalysis (Guattari), from radical media theories (from McLuhan to tactical media) to new media theories (F.A. Kittler, P. Weibel, L. Manovich, M. Hansen, P. Levy, V. Flusser). These theories are studied according to recent approaches developed in critical thought through the works of Deleuze and Guattari, Foucault, Serres, Stiegler, Badiou, Grosz, Irigaray, Stengers, Massumi, Negri and in conjunction with mathematical theories of information and computing (Shannon and Weaver, Wiener, Turing, Von Neumann, Chaitin), biological theories of self-organization and nonlinear evolution (Maturana, Varela, Bateson, Margulis and Sagan), physical theories of chaos and complexity (Prigogine, Thom). The first part of the course will focus on the concept of interactivity by looking at the software nature of interactive media from the standpoint of cybernetics, information theory, autopoietic self-organization, nonlinear evolution to develop an ecological or machinic approach for a philosophical, aesthetic and technoscientific study of digital media. The second part of the course will examine digital aesthetics (from photography to virtual reality, digital games and sound) by discussing the difference between information and sensation, the virtual and the actual, movement and affect, visual and acoustic space, the analogical and the digital, the continual and the discrete. The third part of the course will look at media ecologies in terms of network environments as a way to examine generative architectures, peer 2 peer, free-scale and open source networks from the standpoint of algorithmic calculation, rhizomatic organizations, memetic culture and collective socialities. The course will discuss the philosophical, technoscientific and aesthetic dimensions of new media ecologies by analysing interactive artworks, online and off line installations, and digital artefacts as examples for discussion. Indicative reading A-L Barabási, Linked: The New Science of Networks H Bergson, Matter and Memory G Deleuze and F Guattari A Thousand Plateaus. Capitalism & Schizophrenia T Druckrey with A Electronica (eds), Ars Electronica: Facing the Future F Guattari, “Machinic Heterogeneities”, in Reading Digital Culture, D Trend (ed) V Flusser, “On the Theory of Communication”, Writings M Fuller (ed) Software Studies F Kittler, Literature, Media, Information Systems: Essays P Levy, Becoming Virtual: Reality in the Digital Age M McLuhan, Understanding Media, the Extensions of Man R H. Maturana and J F. Varela, The Tree of Knowledge: the Biological Roots of Human Understanding B Massumi, Parables for the Virtual. Movement, Affect, Sensation Noah Wardrip-Fruin and Nick Montfort (eds), The New Media Reader Lev Manovich, The Language of New Media. I Prigogine, The End of Certainty. Time, Chaos, and the New Laws of Nature M Serres, Hermes, Literature, Science, Philosophy _____, The Parasite C E Shannon. and W Weaver, The Mathematical Theory of Communication Baruch Spinoza, The Ethics N Wiener, The Human Use of Human Beings: Cybernetics and Society Weibel Peter and Bruno Latour, Iconoclash.Beyond the Image Wars, in Science, Religion and Art. Online Journals CTheory Fiberculture CultureMachine Multitude
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| CU71008B | Interactive Media Practical Methods 1: Media Systems, Media Ecologies, Turbulence | 15 CATS |
About Interactive Media Practical MethodsThis course promotes a critical attitude to media; its systems, and its ecologies. We will use a series of defamiliarisation techniques to create an environment where media becomes strange again and thus a site of experimentation. The practical methods employed are not illustrations of the theoretical, just as the theory is not a simple distillation of the practical. Our methods will become tangible speculations, prods and pokes into the mediasystems that reassemble, block, or make possible our worlds. Your learning will be self-directed within a group environment. You will need to be totally curious and open. You will formulate questions, based on your curiosities, that are answerable through research. You will foster the ability to perceive yourself objectively and accept feedback from others about personal performance non-defensively. We encourage you to constantly diagnose your own learning needs â identifying experiences and human, material, resources to accomplish the tasks you set yourself. Media Systems, Media Ecologies, TurbulenceLectures and seminars will focus on diverse topics of new media such as the confluence of media and culture and their relationships within social systems, different levels of perception in cultural narratives, the production and distribution of culture, etc. Lab sessions will be dedicated to the development of small projects and the teaching of technical skills. Visiting tutors might occasionally collaborate with lecturers or workshops. | ||
| CU71024A | Media Philosophy | 15 CATS |
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Media Philosophy is taught by Bernard Stiegler who is spending part of his time as a Professor at Goldsmiths. Bernard is author with Jacques Derrida of Echographies of Television, the celebrated Technics and Time and many other books. His work is translated in 15 languages. He has been a curator in Paris with Jean François Lyotard was Director IRCAM in Paris (after Pierre Boulez). He now heads up the Centre for Cultural Development at Centre Pompidou in Paris. He is the world’s most widely cited media theorist. This five-lecture course investigates the time and space of media. Of how technological media are involved in a process of what Plato called anamnesis (‘unforgetting’). It takes Derrida’s idea of language or ‘writing’ and incorporates this into a much more encompassing phenomena of technics. This course goes beyond Heidegger to establish how human beings are already and constitutively technical beings. We address the psychoanalysis of our technological culture. We look at its irreducible entanglement in images, in the psychoanalytic imaginary. We investigate how the incorporation of this imaginary, via media technologies, is at the heart of contemporary capitalism. We go beyond Heidegger’s being-toward death to look at a futurity of media and technology that violates the finitude of human beings. We understand media as much from an engineering point of view (Simondon) as from a philosophical one. We look at how information and media comprise self-reproducing non-linear systems; and how this involves the interchange of information between media and ourselves as neurological beings. This course is uncompromising in dealing with the philosophical questions underpinning contemporary media and technology. And is at the same time always embedded in the critique of today's capitalist political economy. Readings: | ||
| CU71027A | Biopolitics & Aesthetics | 15 CATS |
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If, in modernity, bare life enters the stage of history and the field of politics for the first time - as the philosophers Michel Foucault and Giorgio Agamben have extensively argued - and we are living in a biopolitical age in which power intimately accesses and regulates this life, how do aesthetics register, mirror and contest these developments? The desire for modernist, avant-garde and critical art to burst their banks and fuse with 'everyday life', the chaos and contingency of social life, the body as a site of experience and action, parallels power's increasing need to act upon 'active subjects' and to co-opt the vitality of populations. This course will move schematically through key artists, movements and conditions of beholding, from the late 18th century until today, to explore this relationship and consider art's dual role as pioneer and antagonist of biopolitical power. | ||
Olga Mascolo
MA Creating Social Media, 2012
Age: 28
Nationality: Italian
Undergraduate degree and course: BA Literature, Padova
Previous job before MA: Web-editor
“I needed a decisive change in my life. The Italian Government did not, in my opinion, adopt a proper employment policy towards young people, so I decided to take the time to invest money for my education.
After working for a while as a journalist, proofreader, and web-editor, I realised that my interests were increasingly focused around social media.
What I liked about this course was the opportunity to learn something useful about coding, developing and build websites, web-scraping, and digital search tools.
The course offered a critical approach to social media and how to use it, as well as learning about new ethics in the use of digital research tools, and building aptitude from source code.
During the course we went to Unlike Us in Amsterdam — a conference about alternatives to social media monopolies. I met many interesting academic personalities from all over the world who were involved in critical research on social media. It made me aware of a lot of avant-garde and provocative art projects in the social media field.
The course’s critical approach to social media really inspired me and made me think differently. I particularly enjoyed the course in mediating the social, and the concepts of online and offline communities.
We also got the opportunity to collaborate with Mozilla developers, who helped us with coding and using our creative side to make interactive videos. I was inspired by their project Mozilla Popcorn, and in March went to a workshop held in the centre of London to learn more about the project. This was a fantastic opportunity to network.
My ultimate goal is to be a community manager, and also win the Nobel Prize in Literature.
I think prospective students need to get ready to manage their time really well, and be willing to take part in all the events that are on offer, not only at Goldsmiths, but in London as well.”
Interviewed by Claire Shaw
Careers in the social media sector include community manager, head of digital, web or mobile designer, coder, or project manager. You might work as a social media analyst, or you might find yourself founding an innovative start-up. Alternatively, there are an increasing number of academic disciplines drawing heavily on social media as a tool and an object of research, so you may continue on to a PhD in a related area.
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