This MSc will equip you with the fundamental knowledge and skills required for managing innovative product and brand or policy development, service delivery, or integration of emerging technologies in fast-paced industries.
The management of innovation is the critical element ensuring successful new products and services are encouraged, survive, and flourish.
Every successful company from technologists like Google, Apple, and Spotify to think tanks and agencies like Ogilvy, Unruly Media or Mindshare, media like Monocle, BBC, and Wall Street Journal, and even movements like Bitcoin and Occupy understand the need for innovation and creativity.
Another common characteristic of these organisations is that senior executives or leaders from all of them have shared and discussed innovation challenges and opportunities with students on this programme. And recent speakers in our Innovation Case Studies series have included fashion designer Paul Smith, 'city super woman' Nicola Horlick, and editor of Monocle Tyler Brûlé.
Goldsmiths graduates have recently captured Academy Awards, Baftas, and Golden Globes (Steve McQueen, 12 Years a Slave), the Mercury Prize (James Blake) and the Turner Prize (Laure Prouvost). We have a long history of demonstrating innovation and our students have the unique opportunity of developing interdisiciplinary practical and theoretical management capabilities in this bustling creative and entrepreneurial environment.
Contact the department
If you have specific questions about the degree, contact Chris Brauer
Modules & structure
You'll learn core leadership skills, and how to apply them to manage the near continuous need for innovations and changes in organisational products, structures, strategies, and processes. You can choose to study the latest techniques and strategies for consumer behaviour and marketing or seek to develop a fully formed business model for entreprenurial ventures.
The programme mixes theory and practice and allows you to obtain a professional qualification in project management and development, which will enhance your employment prospects.
The Institute of Management Studies (IMS) at Goldsmiths benefits from excellent links with industry. Graduates of this programme will be capable of leadership and adaptive management styles, and will be able to direct and manage innovation in a variety of organisations.
|Innovation Case Studies||15 credits|
|Project Management||30 credits|
|Organisational Behaviour||15 credits|
|Digital Research Methods||15 credits|
In addition to these modules, you'll also study:
Research Project (60 credits)
You'll undertake an independent piece of research or a large-scale multimedia website and/or mobile application addressing a specific innovation gap or entrepreneurial opportunity related to digital entrepreneurship. The research dissertation should be no longer than 10,000 words. If you choose to develop a multimedia application you must provide an accompanying 3,000 word critical analysis essay reflecting on the production process. You'll be allocated to an appropriate supervisor.
Option modules (45 credits)
Students on the MSc Management of Innovation programme can choose 45 credits of options. This offers opportunities for students to focus on specific aspects of management and innovation that fit with individual student interests from developing innovative ventures to product development and progressive and contemporary forms of managing and motivating human capital.
- Consumer Behaviour (15 credits) – The psychology of decision making, the rational and irrational human, heuristics, priming, and information processing. This module introduces pricing strategies, individual differences in consumers, and legal issues in analytics and analysis of consumer behaviours. This module helps you understand individual consumers and target markets for the development of innovative products and services.
- Entrepreneurial Modeling (30 credits) – This module aims to nurture the skills and attitudes of students to allow them to become innovators and to provide models of entrepreneurial/business support relevant and useful for creative entrepreneurs. The module has evolved from NESTA’s Creative Pioneer Programme and will use the Modelling Techniques that were designed and have evolved from industry best practices that provide approaches to commercialising creativity. It will look at the range of business models that exist and review how best to build a financially sustainable organisation. Students produce a full and robust business plan for a new venture.
- Leadership & Talent Management (15 credits) – You learn about methods for assessing and nurturing leadership potential and talent along with approaches to enhancing and motivating leaders. The module uses case materials and practical examples introducing the importance of theory and research-based practice in these fields.
- Psychology of Marketing and Advertising (15 credits) – Students learn the traditional form of marketing: targeting, differentiation, loyalty, and buying behaviour and contrast this with emerging market views on physical and mental availability. The module explores the present and future of marketing strategies building on understandings of consumer behaviours and behavioural economics. The roles of communication strategies and cognitive psychology are taught in relation to advertising effectiveness and channel strategies.
- Research Design and Applied Statistics (15 credits) – Students learn to critically evaluate effective research design and analysis of data in work environments. The module aims to equip you with the skills to collect, code, analyse and interpret data; to understand how to design quantitative studies to ethically test hypotheses; to use analysis software; and to present data appropriately in text, tables and figures.
- Training and Development (15 credits) – Performance appraisal; training needs analysis; training design and delivery; employee development (eg. appraisal, 360-degree feedback, development centres); leadership; practical and strategic issues.
- Workplace Coaching and Counselling (15 credits) – Introduction to key concepts in coaching and counselling, theoretical approaches to coaching and counselling, counselling for stress management, counselling for careers, career development and management, workplace coaching, and professional issues in coaching.
Please note as an enrolled postgraduate student it is often possible to take additional modules from other departments at Goldsmiths, however these audited modules are not for credit towards your MSc.
Download the programme specification for this degree to find out more about what you'll learn and how you'll be taught and assessed.
Please note that due to staff research commitments not all of these modules may be available every year.
Learn how to lead people, create business opportunities,
and understand and influence consumers
Institute of Management Studies
The Institute of Management Studies fuses Goldsmiths’ academic rigour and creative culture with industry-informed research and core strengths in management and psychology.
Our degree programmes focus on training you how to lead people, create business opportunities, and understand and influence consumers.
Our teaching staff include leaders and entrepreneurs who have set up and run their own successful ventures, and who carry out leading research in leadership and psychology, and complementary disciplines like design and sociology.
Our connections with industry
We also have connections with leaders in the creative and cultural industries, social enterprises and business, and regularly invite guest speakers to the department. Recent visitors include fashion designer Sir Paul Smith and ‘city superwoman’ Nicola Horlick.
Find out more about the Institute of Management Studies.
The following staff members all teach on this programme and are complemented by visiting tutors and industry professionals in the delivery of the programme curriculum.
Dr Chris Brauer BA MA GradDipProjMgmt PhD PMP (Programme Director)
Courses: Innovation Case Studies, Project Management, Dissertation
Chris is the Director of the MSc Management of Innovation programme and teaches the Innovation Case Studies and Project Management courses. His research interests are in the intersections of emerging technologies and management. He consults extensively in the public and private sectors and regularly appears in the media discussing and analysing the intersections of innovation and markets, society, and culture. He supervises MSc Management of Innovation dissertations focused on practical projects, project management, digital and offline ethnographies, social network analysis, and qualitative methods.
Dr Jennifer Barth BA MA PhD
Courses: Digital Research Methods
Jennifer is a Lecturer in the Department of Computing and teaches the Digital Research Methods course on the MSc Management of Innovation. Her research interests are in hybrid social research across digital and offline society, economics, and science. She consults in social responsibility, ethnographic research, and emerging technologies.
Professor Frank Bond BA PGDip MSc PhD CPsychol ICTLHE
Frank is the Director of the Institute of Management Studies and was previously Head of the Department of Psychology at Goldsmiths, University of London. His research and consultancy focus on identifying and enhancing the organisational and psychological factors that determine work effectiveness (e.g., productivity, innovation), leadership skills, and employee health (e.g., mental/physical health). Frank has consulted with a wide-range of organisations, for example, to enhance leadership skills in investment bankers and innovation potential at the BBC. He supervises MSc Management of Innovation dissertations focused on organisational behaviour and the psychology of management.
Dr Nigel Guenole BA (hons), MA, GradDipApplStat, PhD
Courses: Leadership and Talent Management, Dissertation
Nigel is the Director of the MSc Global Leadership programme and teaches the Leadership and Talent Management course on the MSc Management of Innovation. His research focuses on the measurement of high performance for leadership and talent management using advanced psychometric methods. His consulting work focuses on the design and validation of psychological assessment instruments for employee selection and development purposes. He supervises MSc Management of Innovation dissertations focused on quantitative methods and advanced statistics.
Dr Jo Lloyd BSc MSc PhD CPsychol
Courses: Organisational Behaviour, Dissertation
Jo is the Director of the MSc Occupational Psychology programme and teaches the Organisational Behaviour courses on the MSc Management of Innovation. Her research focuses on occupational health psychology and in particular workplace health and performance. She is a chartered psychologist with the British Psychological Society (BPS) and supervises MSc Management of Innovation dissertations focused on organisational behaviour and employee health and wellbeing.
Ms Siân Prime BA (Hons) FRSA
Courses: Entrepreneurial Modeling
Siân is the Director of the MA Creative and Cultural Entrepreneurship and teaches the Entrepreneurial Modeling course on the MSc Management of Innovation. She is a trainer, facilitator, coach, and consultant in the creative industries, cultural policy, and management.
Skills & careers
The programme will help you develop strong project management, problem-solving, decision-making and critical evaluation skills. You'll develop an understanding of theories of leadership, and the characteristics of the organisational and social structures within which leaders and talented individuals work. You'll learn about project management and how it can be applied to a range of project environments. You'll also learn about innovation approaches and challenges, and how to translate conceptual and theoretical implications of innovation to practical applications.
Graduates of the programme will be capable of managing projects full of change, transformation, and innovation in any size of organisation – from start-ups to non-profits and Fortune 500 companies. Senior level industry guest speakers and analysts feature on several of the modules on the programme.
Find out more about employability at Goldsmiths.
You should have (or expect to be awarded) an undergraduate degree of at least upper second class standard in a relevant/related subject.
You might also be considered for some programmes if you aren’t a graduate or your degree is in an unrelated field, but have relevant experience and can show that you have the ability to work at postgraduate level.
We accept a wide range of international qualifications. Find out more about the qualifications we accept from around the world.
English language requirements
If English isn’t your first language, you’ll need to meet our English language requirements to study with us.
For this programme we require:
IELTS 7.0 (including 7.0 in the written test)
If you need assistance with your English language, we offer a range of courses that can help prepare you for postgraduate-level study.
How to apply
You apply directly to Goldsmiths using our online application system.
Before submitting your application you'll need to have:
- Details of your education history, including the dates of all exams/assessments
- The email address of your referee who we can request a reference from, or alternatively an electronic copy of your academic reference
- A personal statement – This can either be uploaded as a Word Document or PDF, or completed online
- If available, an electronic copy of your educational transcript (this is particularly important if you have studied outside of the UK, but isn’t mandatory)
You'll be able to save your progress at any point and return to your application by logging in using your username/email and password.
When to apply
We accept applications from October for students wanting to start the following September.
We encourage you to complete your application as early as possible, even if you haven't finished your current programme of study. It's very common to be offered a place conditional on you achieving a particular qualification.
If you're applying for external funding from one of the Research Councils, make sure you submit your application by the deadline they've specified.
Late applications will only be considered if there are spaces available.
Admission to many programmes is by interview, unless you live outside the UK. Occasionally, we'll make candidates an offer of a place on the basis of their application and qualifications alone.
Find out more about applying.