Companies such as Netflix, Airbnb, and Tesla have one thing in common: they break with the norms of existing markets and employ novel, unconventional marketing approaches. Traditional marketing education all too often neglects the marketing abilities that these companies possess.
The MSc Marketing & Technology departs from the rather passive marketing logic that assumes markets and marketing channels are fixed features of reality. Instead, it shows how managers can proactively shape and create new markets and marketing landscapes. The goal of this programme is to transform students into uniquely-trained individuals who understand how to leverage emerging technologies, such as 3D printing, Virtual Reality, and the Internet of Things, to design unique customer experiences, disrupt existing markets, and create entirely new ones. The programme will direct students’ attention to significant and emerging technological trends, and show how they can address important social and environmental problems. It seeks to enable students to discover new market opportunities that will have a positive impact on the economy, society, and the environment. Students will be equipped with the skills required to effectively navigate today’s technology-dominated marketing environments, and they will learn how to be successful marketers in the digital marketing era.
You will find this programme valuable if you:
- aim to find a marketing job in an entrepreneurial company, in a creative or technology-dominated industry, and/or in the area of digital marketing.
- prefer working in a dynamic environment, rather than stable one.
- have an entrepreneurial mindset and enjoy thinking outside the box.
- are fascinated by human ingenuity and the latest technological discoveries.
- seek to make a positive impact on society.
Contact the department
If you have specific questions about the degree, contact Sven Molner
Modules & structure
The MSc Marketing & Technology consists of:
- six core modules (90 combined credits)
- two optional modules (30 combined credits)
- a research dissertation (60 credits)
You will study the following core modules:
|Technological Innovation & Market Creation||15 Credits|
|Digital Marketing & Branding||15 Credits|
|Creating Customer Experiences||15 Credits|
|Marketing Strategy||15 credits|
|Marketing Analytics||15 Credits|
|Research Design & Analysis||15 Credits|
You'll undertake an independent piece of research focusing on the intersection of marketing, technology management, and innovation. The research dissertation should be no longer than 10,000 words. You'll be advised by an experienced supervisor.
You can choose two optional modules to make up the remaining 30 credits
|Consumer Behaviour||15 credits|
|Psychology of Marketing and Advertising||15 credits|
|Innovation Theory||15 Credits|
|Innovation Case Studies||15 credits|
|Design Thinking||15 Credits|
|Digital Research Methods||15 credits|
|Leadership and Talent Management||15 credits|
Please note that due to staff research commitments not all of these modules may be available every year.
Learn how to lead people, create business opportunities,
and understand and influence consumers
Institute of Management Studies
The Institute of Management Studies fuses Goldsmiths’ academic rigour and creative culture with industry-informed research and core strengths in management and psychology.
Our degree programmes focus on training you how to lead people, create business opportunities, and understand and influence consumers.
Our teaching staff include leaders and entrepreneurs who have set up and run their own successful ventures, and who carry out leading research in leadership and psychology, and complementary disciplines like design and sociology.
Our connections with industry
We also have connections with leaders in the creative and cultural industries, social enterprises and business, and regularly invite guest speakers to the department. Recent visitors include fashion designer Sir Paul Smith and ‘city superwoman’ Nicola Horlick.
Find out more about the Institute of Management Studies.
Skills & careers
Companies across many industries have to cope with increasingly technology-dominated marketing environments. This programme is a response to the marketing needs of such companies. Also, entrepreneurial, technology-based firms will value the skills provided by this programme. Typical jobs include, but are not limited to, the positions of marketing manager, product manager, brand manager, advertising manager, PR manager, media manager, digital communications manager, account manager, marketing strategist, marketing analyst, marketing consultant, or sales manager.
You will be expected to hold a 2:1 minimum
We accept a wide range of international qualifications. Find out more about the qualifications we accept from around the world.
English language requirements
If English isn’t your first language, you’ll need to meet our English language requirements to study with us.
For this programme we require:
IELTS 6.5 with a 6.5 in writing and no element lower than 5.5
If you need assistance with your English language, we offer a range of courses that can help prepare you for postgraduate-level study.
How to apply
Fees, funding & scholarships
*New programme: Subject to validation
Please note: 'subject to validation' means that we will be offering this degree providing it is approved by the Goldsmiths Academic Board.