Gorkan Ahmetoglu, BSc, MSc (Occ Psych), MSc (RMIP)

Entrepreneurship, Personality, Intelligence, Leadership, Consumer Psychology, Romantic Relationships, Psychometric Testing, Organisational Psychology

Academic qualifications

BSc Psychology, MSc Occupational Psychology, MSc Research Methods

Teaching

Goldsmiths, University of London

MSc Personnel Selection, Training & Development

UG Personality and Psychopathology

 

Heythrop College, University of London

UG Occupational Psychology

UG Individual Differences

 

Areas of supervision

Entrepreneurship, Emotional Intelligence, and Core Self-Evaluations (Franziska Leutner)

Psychometric testing, content analysis, and online profiling (Thomas Johnson)

Cognitive Biases in Entrepreneurship (Karen Fox)

What is Entrepreneurship? (Yasmin Chaudry)

 

Presentations and exhibitions

Invited:

Ahmetoglu, G. (2010). Understanding consumer behaviour. Marketing Magazine

Ahmetoglu, G. (2010). Pricing practices: money, choice, and the subconscious. Mountainview conference series

Ahmetoglu, G. (2009). The psychology of comparative advertising. Speechly Bircham

Ahmetoglu, G. (2010). The Entrepreneurial Individual. University College London

Ahmetoglu, G. (2011). Entrepreneurship in the new era. European Congress of Psychology

Ahmetoglu, G. (2011). Entrepreneurship: Research and Practice. Goldsmiths, University of London

Ahmetoglu, G. (2011). What’s Psychology Worth? Heythrop College, University of London

Ahmetoglu, G. (2011). The Shopper, the Pack, and Public Policy. Galaxo Smith Kline

Ahmetoglu, G. (2011). Entrepreneurship: Time to start asking the right questions. ISSID: symposium

Ahmetoglu G. (2012). Back to square one: Who, in fact, are the people behind entrepreneurship and progress? IWP: symposium

Grants & awards

Economic and Social Research Council Scholarship (2009 - 2013)

Professional activities

Consultancy:

Entrepreneurship

Pricing strategies

Consumer Psychology

Psychometric Testing

Leadership

Television and video output

• The Truth About Supermarket Price Wars, BBC Panorama

http://www.bbc.co.uk/iplayer/episode/b017yvfp/Panorama_The_Truth_About_Supermarket_Price_Wars/

 

• The Psychology Of Money, BBC Radio WM with Joanna Malin

 

• Pricing Practices and Their Effects On Consumer Welfare, BBC The One Show

 

• Pricing Practices and Consumer Welfare, BBC News

 

Research interests

My research focuses on the psychology of Entrepreneurship. Specifically, I am interested in the person, or people, behind entrepreneurial activity. The aim of my research is to capture the entrepreneurial personality - what it is, how it develops, and what entrepreneurial people do and achieve. To this end, I have developed a psychometric Measure of Entrepreneurial Tendencies and Abilities (META; Ahmetoglu & Chamorro-Premuzic, 2010) – it a persons entrepreneurial potential. This theory driven test is currently being validated. The results so far (based on a sample of N > 4000) show evidence for its incremental validity in predicting entrepreneurial activity, beyond traditional personality and ability measures, such as the Big Five, IQ, EQ, Creativity (divergent thinking), vocational interests (RIASEC), Core Self-Evaluations, and "Dark Side" traits. We are also validating the measure in high-stake settings and the results are encouraging.

Take the test and see how entrepreneurial you are in an instant:

http://psych-research.com/s/psycentre/

A Situational Judgement Test version of the META (META-SJT; Ahmetoglu & Chamorro-Premuzic, 2011) has also been developed and the construct validation process is due to start in December 2011.

My other research areas include leadership, personality and intelligence, romantic relationships, and consumer psychology. In regards to the latter, I am particularly interested in pricing strategies, how consumers make decisions at the point of purchase, and what internal and external factors influence their decisions. This can include examining the influence of cognitive biases, memory, and attention, as well as framing effects, priming effects, and other environmental influences on these decisions.

For Panorama extract see: http://www.bbc.co.uk/iplayer/episode/b017yvfp/Panorama_The_Truth_About_Supermarket_Price_Wars/

For OFT report see: http://www.oft.gov.uk/OFTwork/markets-work/current/advertising-prices

Selected publications

Books:

Ahmetoglu, G. & Chamorro-Premuzic, T. (due 2012). Personality 101.  Springer: New York.

http://www.amazon.co.uk/Personality-101-Psych-Gorkan-Ahmetoglu/dp/0826107842 

Peer reviewed:

1. Ahmetoglu, G., Chamorro-Premuzic, T., & Furnham, A. (2010). Interpersonal Relationship Orientations, Leadership, and Managerial Level: Assessing the practical usefulness of the FIRO-B in organisations. International Journal of Selection and Assessment,18, 220 - 225  
2. Ahmetoglu, G., Swami, V., & Chamorro-Premuzic, T. (2009). The relationship between dimensions of love, personality, and relationship length. Archives of Sexual Behaviour.
3. Ahmetoglu, G., & Swami, V. (in press). Where do nice guys finish? The effect of male dominance behaviour on women's ratings of sexual attractiveness. Journal of Social Psychology
4. Ahmetoglu, G., Leutner, F., & Chamorro-Premuzic, T. (2011). EQ-nomics: Understanding the Relationship between Individual Differences in Trait Emotional Intelligence and Entrepreneurship. Personality and Individual Differences, 51, 1028-1033
5. Ahmetoglu, G., Dobbs, S., Furnham, A., Crump, J., & Chamorro-Premuzic, T. (submitted). Dysfunctional behavior at work: The validity of FFM PD counts to predict intelligence, creativity, and managerial level. International Journal of Selection and Assessment.
6. Ahmetoglu G. & Furnham, A. (submitted). Pricing Practices: A Critical Review of Their Effects on Consumer Perceptions and Behaviour. Journal of Economic Psychology.
7. Chamorro-Premuzic, T., & Ahmetoglu, G., & Furnham, A. (2008). Little more than personality? Trait and dispositional determinants of test anxiety. Learning and Individual Diffrences, 18, 258-263
8. Chamorro-Premuzic, T., Reimers, S., Hsu, A., & Ahmetoglu, G. (2008). Who Art thou? Personality predictors of artistic preferences in a large UK sample: the importance of Openness. British Journal of Psychology, 00, 1–16
9. Furnham, A., Monsen, J., & Ahmetoglu, G. (2009). Typical intellectual engagement, Big Five personality traits, Approaches to learning and cognitive ability predictors of academic performance. British Journal of Educational Psychology, 79, 769–782
10. Furnham, A. & Ahmetoglu, G. (in revision). Personality, Intelligence, and Self-Rated Strengths, Journal of Positive Psychology

 

Governmental:

Ahmetoglu, G., Fried, S., Daws, J., & Furnham, A. (2010). Pricing practices: Their Effects on Consumer Behaviour and Welfare. Office of Fair Trading.

http://www.oft.gov.uk/OFTwork/markets-work/current/advertising-prices