Strategic Aims
Our Strategic Aims are the tools we use to organise and focus our diverse activities. Inevitably, they are generic and have much in common with many other university institutions. Through the Corporate Plan, we will define specific objectives and targets relating to each Strategic Aim.
The Strategic Aims are as follows:
Strategic Aim One – Growth & Development
“To achieve a significant growth in the College’s student numbers through expanding areas of strong demand, identifying new areas for development, keeping the programme portfolio under regular review, and operating effective recruitment processes.”
Strategic Aim Two – Research
“To ensure high-quality and innovative research across all areas of the College’s provision and world-leading research in many areas, to facilitate the appropriate dissemination of that research and to increase the College’s income from research activities.”
Strategic Aim Three – Learning and Teaching
“To ensure a high-quality learning experience through a commitment to excellence and innovation in learning and teaching, an up-to-date and stimulating learning environment, a reflective and well-designed curriculum which reflects the aspirations of students and the needs of society, and support for teaching quality.”
Strategic Aim Four – Student Experience
“To provide an appropriate framework of academic, social and personal support in order to ensure that students at all levels and from all backgrounds value the experience of studying at the College and are able to achieve their potential.”
Strategic Aim Five – Equality and Diversity
“To foster an environment committed to and supportive of diversity, the free exchange of ideas, tolerance and equal opportunities, and to work to raise aspirations and widen access to higher education in general and to the College in particular.”
Strategic Aim Six - Business and Community
“To develop effective interactions between the College’s research and teaching activities and business, especially the creative and cultural industries and the public sector, and to contribute to the economic, social and cultural well-being of local communities.”
Strategic Aim Seven – Finance
“To secure, through growing income and robust financial management, an expanding surplus to invest in the College’s development and in the achievement of these strategic aims.”
Strategic Aim Eight – Infrastructure
“To provide an increasingly strong infrastructure to support the College’s academic and other activities, by improving the management and the resourcing of the estate, equipment and information systems.”
Strategic Aim Nine – Human Resources
“To recruit and retain high-quality and appropriately-qualified staff in all areas of the College, to provide an effective framework for staff development, to develop good management and leadership skills, to develop an effective culture of clear, two-way communication between staff and management, and to reward good performance.”
Strategic Aim Ten – Communications, Alumni and Stakeholders
“To ensure through an effective external relations strategy that the College’s qualities and achievements are communicated and appreciated, and to build relationships with alumni and other stakeholders in order to obtain varied and sustainable contributions to the work and development of the College.”
Strategic Aim Eleven – Management and Administration
“To ensure that the administrative structure and the governance and management systems are appropriate for the delivery of the College’s strategic aims, to provide good and timely information for the planning process, and to ensure that the culture of management rests on both leadership and consultation.”