Critical Perspectives on Promotional Culture Seminar Series: Professor McStay will explore Artificial Intelligence, Smart Advertising, Empathic Media and Privacy.
Once off-limits, the boundaries of personal space and the body are being tested by emotional AI applications in worn, domestic and public capacities. As cities transform through novel sensing and emergent forms of surveillance, this raises questions about privacy, civic life, influence, regulation, moral limits and the desirability of profiling emotional life in an out-of-home context.
In the fourth in our seminar series, Professor Andy McStay will introduce his most recent book, ‘Emotional AI: The Rise of Empathic Media'. He will discuss the nature and scope of emotion-sensing technologies and their use in commercial surveillance. Focusing on out-of-home computer vision and facial coding analytics, Andy McStay will assess the rise of emotional AI in advertising and retail. These will be explored in reference to: 1) interviews with stakeholders (industry, EU policy makers, data protection NGOs and the legal community); 2) UK-wide survey work on how citizens feel about these developments; 3) the question of whether classifications of personal and sensitive data are sufficient to regulate the use of these technologies, especially in out-of-home situations.
Dates & times
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|24 Apr 2019||1:00pm - 3:00pm|
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