DeK London Business Conference and Exhibition


This free one-day conference, exhibition and evening reception will gather together inspirational speakers and a range of funding organisations who can support you and your business in developing the capacity for growth. Hear from Technology, Design Thinking and Business Modelling experts and find out about funded schemes to help you drive your business forward.

Goldsmiths, University of London, Thursday 13th September 2018
Venue: Professor Stuart Hall Building

Book via Eventbrite

The event will offer a forum to map out the funding opportunities and support available to equip you with the knowledge and tools to ensure consistent growth. You will also have the opportunity to explore ways to develop new products, services and markets.

It is essential in today's climate to drive your business forward with creative thinking, innovative technology, smarter logistics and strategic collaborations. This conference will consider how you can benefit from innovations within emerged and emerging markets, in which the UK is a world leader. Join a range of sector experts and government agencies to gain invaluable insights in an interactive environment.

This is a great opportunity to network with like-minded business thought leaders; a platform for companies to come together and develop meaningful relationships and collaborations. Meet with innovators, entrepreneurs, managing directors and other key business decision-makers to share ideas and exchange practical knowledge. There will be a multi-sector focus covering:

• Building Social Purpose into Your Business
• Digital Health Application Innovation
• Building a Thriving Innovative Culture
• Future Gazing: VR and AI in the Creative Industries
• Empowering Decisions with Big Data and Artificial Intelligence
• Food Technology Futures

Aims and Objectives

• Draw together, meet and hear from key support agencies/organisations with a role of helping businesses in the given sector to develop and grow.
• Provide a platform for these support organisations to present their latest offer to the business community.
• Provide an insight into the latest innovations trends, challenges and opportunities for each area of focus.
• Over the duration of the one-day conference, provide opportunities for businesses to network with each other and the support organisations.

Benefits for businesses

• Explore new thinking, outstanding new tech and innovations across a range of sectors
• Discover the pathway to scaling your business and the support available
• Connect with influential innovators and potential collaborators
• Be inspired by insights from thought leaders from your sector
• Meet key support agencies/organisations with a role of helping them develop and grow your business
• Identify and gain insights into evolving with industry trends, innovations, opportunities and challenges within your sector  
• Hear about staff development initiatives
• Find out about funding and services to support innovation and development


Booking Information

To book your place, please use our Eventbrite booking system

Conference Schedule

Conference schedule

Arrival Registration

9.00 - 9.45

Introduction - Prof David Oswell - Pro Warden Research & Enterprise 

9.45 - 10.00

Key note - David Sweeney - Executive Chair Research England

10 - 10.30

Joining sessions

10.30 - 10.40

Session 1

10.40 - 12.10

Food Technology Futures

Building a Thriving Innovative Culture

Lunch Break

12.10 -13.40

Session 2

13.40 - 15.10

Empowering Decisions with Big Data and Artificial Intelligence

Digital Health Application Innovation



Session 3

15.40 - 17.10

Future Gazing: VR and AI in the Creative Industries

Building Social Purpose into Your Business

Evening Reception

17.10 -19.00

Food Technology Future – Trends, Health, Sustainability

As we learn more in an ever changing world, what we know increases but what we don’t know also increases. Trends and attitudes towards the environment and human health have posed significant opportunities for food businesses and how they produce their products. Meatless burgers, gut health & fermentation, health consciousness and food claims, the rise of vegan food, food delivery apps and advancements in sustainable production systems are a few points that come to mind. With these constantly changing market conditions how does an SME make sense of it all and get in on the action? 

This session aims to outline:

  • The challenges that small businesses face in getting started in the food game,
  • Why is it so important to have R&D in your product?
  • Making claims about your product even when you know it’s true and
  • What (potentially) does the future hold?

Speaker Information 

Session Chair: Liam McNamara Project Manager of London Agri-Food Innovation Clinic, London South Bank University

Nadia, Founder & CEO, YFood

Talk: Navigating the Food Tech Landscape (the London Perspective) 

YFood is the world’s largest curated global community of companies looking to change the future of food - delivering insight on the trends, tech and startups shaping the industry. They are also the creators of London Food Tech Week. This talk will help us navigate the trends, tech and startups that are paving the way to create a commercial, sustainable and engaging food ecosystem in London and across the globe. In true YFood style, the talk will be high energy, dynamic and informative. Prepare to be motivated and inspired.


Ex city-trader and lover of all things tea, Nadia has been taking the Food Tech world by storm since 2013, when she co-founded the UK’s first food subscription discovery tech startup, Flavrbox. She also then set up YFood’s very own YFood Tech Wednesdays and created London’s first and very powerful community around Food Tech entrepreneurs. Nadia believes that through education, collaboration and innovation – and the integration of technology – we can transform the food industry for the better.

Adri Bester - MSc RSCi RFAM RFoodSM MIFST - Senior Food Technologist and Enterprise Lead for the School of Applied Sciences, London South Bank University

Talk: Health as a Driver in New Product Development

Maintaining health is a desirable benefit of the diet. From Gen Z, through the Millennials, Boomers and Gen X, this presentation will look at innovation in NPD to target health outcomes with insights in the new psychobiotic paradigm. 


Adri qualified in Food Science and Technology in South Africa and has worked in the food industry for 29 years. She started her current role after completing the MSc Food Safety and Control at LSBU in 2002, and works at the interface between academia and the food manufacturing industry. Adri was a committee member at the South Eastern branch of the Institute for Food Science and Technology for 7 years. She specialises in the food safety side of product development. She is a registered scientist, food auditor and mentor, and a food safety manager. Adri started her career with Marks and Spencer in product development, is a qualified applied nutritional therapist, lead academic at LAFIC and currently working on her doctorate in psychobiotics.

Miguel Toribio-Mateas - BSc(Hons) NMed, PgDip, MSc. Practitioner/researcher in nutrition and neuroscience and Chairman of the British Association for Nutrition and Lifestyle Medicine (BANT)

Talk: How Science and Technology has advanced in educating the consumer as a driver for New Product Development

This session will present exciting developments in microbiome testing. We will look at examples  of how the science has translated in industry start-ups by being able to provide targeted personalised advice based on the bacteria in your gut. Improving gut health and brain function are in the top 5 benefits consumers want from their diet. As they become increasingly educated, food businesses need to develop a deeper understanding of how to improve the nutritional content of their products if they want to continue their position in the market.


Miguel is an experienced health professional specialising in nutrition for cognitive enhancement. Miguel is currently working towards his doctorate in clinical nutrition practice with a focus on how patient reported outcome measures help measure the impact of complex interventions, particularly those involving working on cognitive health upstream from the gut. Before working as Innovation Consultant at LAFIC, Miguel was Head of Education for microbiome testing venture MapMyGut, now transformed into the PREDICT study led by Professor Tim Spector of King’s College.

Bonnie Joplin - Scheme Development Manager at SALSA

Talk: New threats to Food Safety – Food Integrity and the SALSA standard

Food Integrity is a hot topic in the food industry as a result of several high profile cases. The complexity of modern supply chains leaves businesses vulnerable to food fraud and can impact businesses large and small.  Food businesses are legally required to ensure that food is safe and that it is what it says it is – so when it is often criminals behind these incidents, what can smaller businesses do to protect themselves and their customers? This presentation will look at the SALSA (Safe and Local Supplier Approval) approach to implementing practices, which help smaller food and drink businesses manage these risks in an ever-changing environment.


Bonnie Joplin is Scheme Development Manager at SALSA, the approval scheme that helps local and regional food and drink producers supply their products to national and regional buyers. Holding a first-class honors degree in Food Safety and Quality Management, Bonnie has 15 years’ experience in the food industry, working with a diverse range of business from micro startups, to multinationals. Bonnie brings with her great passion for the UK’s smaller, niche and artisan food and drink producers, and is committed to the role that SALSA plays in supporting these businesses, improving their food safety standards, and the wider industry benefits that this brings.

Justine Horne - Chef and Founder of Tiny Leaf

Talk: What the future holds in food technology 

Justin will detail his experiences and journey towards creating a circular economy business and the hurdles this entails.


Justin has been a chef for over 10 years specialising in sustainable food over the past 4 years. He launched Tiny Leaf a zero waste organic vegetarian pop-up in London’s Notting Hill in 2015. He is now launching Staiv, a circular economy, vertical farm restaurant in London’s Kings Cross in 2019. Justin sits on Ellen Macathur Foundation Committee for Food and Circular Economy Cities, and is also on the board of WFP SDG2 Advocacy Hub. He is co-author of Chefs Manifesto designed for Chefs working towards the Sustainable Development Global Goals 2030.

Liam McNamara Project Manager of London Agri-Food Innovation Clinic, London South Bank University

Talk: London Agri-Food Innovation Clinic (LAFIC)

This talk will explore how the London Agri-Food Innovation Clinic (LAFIC) is working to bridge the gap between academia and industry and the possible implications this can have. We will also touch on how the strategic networks that are being developed through LAFIC have the potential to provide all round support to Food SME’s within London.


Liam has over 10 years of experience within the food industry in environmental and innovation management roles.  Currently, Liam manages the ERDF funded LAFIC programme, working with Small to medium size enterprises (SME’s) to help deliver more innovative services, processes and products.

Building a Thriving Innovative Culture

The UK is a leader in the world of design, with numerous international organisations drawing on our design and innovation skills, but does the UK’s own organisations utilise this advantage?  We need to consider how our organisations engage and use design, from our organisational cultures and creative processes to the services we provide, as well as our innovations and exports that we could create. In this session we will be exploring how design is being used in businesses and organisations to transform their cultures. The focus of this is on how to build a better innovation capacity, think in a more creative and critical ways, and also compete internationally in a post-Brexit Britain.

Speaker Information

Chair: Professor Mike Waller – Prospect and Innovation Studio, Design Department, Goldsmiths, University of London 

Talk: Design Thinking in Business


Mike is founder of the Prospecting and Innovation Research Studio at Goldsmiths. Over the past 20 years Mike has worked in the Design profession on Research and Development in both Industry and academia employed by organisations including GEC, NCR, Studio Dillon and Goldsmiths. As well as being an academic at Goldsmiths he also delivers Goldsmiths modules at Trinity College, Dublin and Kyung Hee University in South Korea. His research areas are diverse and encompass innovation process as well as practice, these include; methods for innovation, innovating through enacted performance, beyond design thinking, a case for Multidisciplinary Innovation, and his design practice include projects like; Mediatised- A Mobile Platform for reconfigurable Service Design, Locative Media, Interactive smart city legends, self-blogging soapboxes, News Telescopes, Information furniture Appliances, and wearable computing. Mike was involved with leading the ‘Intelligent Things’ group at NCR’s R&D Knowledge Lab, where he worked as a ‘User Experience’ designer focusing on designing new social uses of emergent technologies around the convergence of physical objects and networks including, NFC/RFID (object tagging), wearable computing, ubiquitous computing and spatial Internet. He has also been a member of the academic alliance of MIT’s AutoID center. Mike holds a range of patents around innovations in products and emerging technologies and has extensively exhibited his design work, which is also in the Challenge of Materials permanent collection at the Science Museum London. Mike also runs live projects with various organisations through the Pi Studio at Goldsmiths for Postgraduate Student engagement. These have included, Nokia, Microsoft Research, BBC, BT, TalkTalk, Kodak Research and local organisations like Lewisham Council.

Steve Lee - Steve Lee Design

Talk: Designing for Change

The nature of work between designers and client organisations in the public, private and third sectors has evolved greatly since the days of transactional design-and-deliver agencies. Today, practitioners need to build relationships and partnerships with a deep understanding of who an organisation is, and work on many fronts including culture, mission, capability and purpose to help them adopt and adapt in order to positively affect a changing world. We will look at examples from the USA, UK and Europe that illustrate everything from embedding in healthcare companies to designing new job descriptions for airlines and new user-centred departments in local government.


Steve is an independent service design consultant working across the public, private and third sectors with a focus on social innovation and enterprise. He supports organisations and communities to solve complex problems and to apply design thinking in a holistic, sustainable and human way. Clients include NESTA, NHS England, the BBC, Samsung, UnitedHealth, Fedex and Transport for London. He continues to work internationally to understand and improve the lives of individuals through health, finance, transport, digital technology, education, the environment and social services. He has worked at studios including the UK Design Council, Ziba USA, FutureGov, Engine, Uscreates, Prospect, and the Innovation Unit.

Kevin Palmer- Director - Kin Design 

Talk: Striving to create a good place to work, to do good work

Kevin will talk about the principles Kin Design has been built on. ‘We started Kin we the aim to create a good place to work. Good for our work/life balance, good from an ethical point of view in saying no to clients whose product we don’t agree with, good by creating a balance of arts/museum work with corporate/branding work, good to allow us to do research and innovation, good to allow us to do teaching and educational work, and good in terms of our quality of design.

We had both come from big corporate companies where you were expected to work late every night, work the weekends and only working on big corporate projects - spinning the latest cars or smartphones. At Kin we rarely work later than 6pm, we have a flat hierarchy and decide on what projects to work on as a group, we share the responsibility of making Kin a profitable business, of keeping the design quality high, we treat the studio like another employee and make sure it’s a creative environment to work in, we don’t work Fridays in August, we do yoga every Tuesday and make cocktails every Friday. It’s not perfect and like all businesses we have our ups and downs. It can still be stressful, we often get it wrong but we’re a constant work in progress.’


Kevin Palmer is the co-founder of Kin Design an interaction design practice. Their work is about using technology and research to make connections between people, information, spaces, and things. The Kin is made up of a team of designers, developers, makers, producers, and strategists based in London. They work on projects big and small for clients ranging from commercial businesses to cultural organisations. Kin have close links with education, and work regularly with academic institutions. They believe that for design to be relevant and meaningful, it must be engaged with the world. Their research-led approach draws together ideas and knowledge from a range of disciplines, and puts our clients at the heart of the creative process. While Kin are excited to work on any project they find interesting, they specialise in designing interactive exhibition spaces, installations, displays and objects.

Professor Michael Banissy - Director of Research, Goldsmiths,Department of Psychology
Talk: Using the science behind creativity and innovation to build an innovation culture.

Professor Michael Banissy is a multi-award winning Cognitive Neuroscientist (a person who specialises in Neuroscience and Psychology to study the relationship between brain and behaviour). In 2016, Michael was awarded the British Psychological Society Spearman Medal, and in 2017 the Bertelson Award for outstanding contributions to psychological research in Europe. He has worked closely with a range of organisations to help take knowledge from psychology and neuroscience to support performance insight. This has included work with top tier leadership organisations, law firms, brand management and design consultants, marketing companies, and technology firms. He is currently Co-Head of Department in Psychology at Goldsmiths and a Royal Society Industry Fellow. 

Dan Strutt - Lecturer in Department of Media and Communications, Goldsmiths, University of London

Talk: Collaborating with Academic Talent towards Innovation. 

This talk addresses a couple of the speaker's own innovative collaborations with creative SMEs.  These serve as case studies about best practice when trying to tap into academic talent towards business innovation. Often seeming like an obvious way to invigorate creative innovation by bringing in new ideas, there can follow breakdowns in communication, and difficulties in seeing the tangible commercial value in academic insight. With one positive, and one negative case study, insight can be gained about how to approach and maintain academic collaboration for best results.


Dan’s work straddles the academic fields of post-cinematic media and the creative economy, with some productive cross-pollination between the two. Having studied his undergraduate, masters and PhD degrees all within the Media and Communications department at Goldsmiths, he now contributes to both undergraduate and postgraduate modules. Alongside developing his own research in the philosophy of digital media technology, Dan has engaged in extensive research work on fashion micro-economies with Prof Angela McRobbie and CREATe (RCUK Centre for Copyright and New Business Models in the Creative Economy), within a broader context of creative labour in neoliberal society. He has further engaged in creative collaborations and research consultancy with Creativeworks, the AHRC Creative Economy Programme, with digital visual artist Prickimage, and contemporary dance companies Zfin Malta and Corey Baker Dance. He is a member of the steering group for the college-wide research theme 'Invention, Creativity and Experience’ which is invested in developing interdepartmental research collaboration around the issues of media, neuroscience and digital technologies.


Empowering Big Decisions with Big Data and AI

For business organisations, the importance of data has become well known. Time and resources are being poured into storage space and computing power so data can be collected across channels and platforms, but how do you act on that data.  Also the importance of big data does not revolve around how much data a company has but how a company utilises the collected data. Every company uses data in its own way; the more efficiently a company uses its data, the more potential it has to grow. A company can take data from any source and analyse it to find answers which will enable.

During this session we will be looking at a range of benefits delivered by some Big Data tools. They can bring cost advantages to business when large amounts of data are to be stored and these tools also help in identifying more efficient ways of doing business. Businesses can easily identify new sources of data which helps businesses analyzing data immediately and make quick decisions based on the learnings. By knowing the trends of customer needs and satisfaction through analytics you can create products according to the user needs. You can also get a better understanding of current market conditions. For example, by analysing customers’ purchasing behaviors, a company can find out the products that are sold the most and produce products according to this trend. By this, it can get ahead of its competitors. Big data tools can do sentiment analysis. Therefore, you can get feedback about who is saying what about your company. If you want to monitor and improve the online presence of your business, then, big data tools can help in all this.

Speaker Information

Session Chair: Dr Daniel Stamate - Data Science & Soft Computing Lab, and Computing Dept, Goldsmiths, University of London

Talk: Modern Applications of Big Data and AI in Business

We will present a range of benefits of using Big Data and AI technologies, which can significantly contribute to identifying more efficient ways of doing business or to the decision processes in organisations, based on extracting insights from data. We will be looking at a series of applications of large interest for businesses such as customer analytics, also from the perspective of using modern Machine Learning methods from Natural Language Processing and Sentiment Analysis in tools employed by companies to evaluate the impact on customer satisfaction of their products on the market. The same technologies generate state of the art approaches to financial prediction. We will talk on the most recent applications of Machine Learning and Big Data in sectors such as Finance, Transportation, and eHealth. Moreover, we will be looking at the most significant modern developments in AI, in particular Deep Learning, which is seen as one of the most disruptive technologies for the next decade.


Daniel Stamate is the Leader of Data Science & Soft Computing Lab where he and his team conduct research in Machine Learning / AI approaches to eHealth, Sentiment Analysis and Stock Market Forecasting, Behavioral Finance, and TfL Smart Card Big Data Analytics, and collaborate with University of Manchester, King’s College London, Imperial College, Mizuho Investment Bank, Santander, etc. Daniel is the founding Director of the Data Science MSc Programme in the Department of Computing at Goldsmiths, University of London. He holds a PhD in Computer Science from University of Paris-Sud, and an MSc in Computer Science & Mathematics from University of Iasi.

Gary Goldberg - Chief Data Officer - Mizuho Bank

Talk: Operationalising Data Science
One of the barriers to implementing AI and Machine learning is getting the work into production. The future of Data Science includes improved tooling and processes to get AI from the lab to business customers as quickly as possible. We’ll talk about how this is happening and some real world examples.


Gary Goldberg has over 20 years’ experience leading business and technology change in the City of London. He was appointed Chief Data Officer at Mizuho International in 2014. Gary is an experienced technologist and a professionally trained economist. He has managed business, data and technology change programmes at RBS, BlueCrest Capital, Credit Suisse, LCH.Clearnet, amongst others. Gary’s remit as CDO includes all aspects of the data strategy including data science, governance and using data to facilitate business growth and savings.

Frederic Marechal - Data Science at Santander

Talk: High level description of Data Science projects lead by the London Data Science team in London across business lines.


Frederic Marechal is a Data Scientist & Developer. Frederic holds a  Bachelor in Economics, a Masters in Banking and Finance, an MSc in Software Development and an MSc in Data Science. Frederic has more than 15 years of experience of working in investment banking where he held different positions such as: business analyst, senior developer & technical team lead. Most recently, Frederic has changed carrier and moved into the Data Science space. He currently works in the Data Services Team of a major commercial bank in London.  Frederic is an associate member of the Data Science & Soft Computing Lab. The collaboration of Fred and few lab members, under the supervision of Dr Daniel Stamate, led to the publication of a paper, in the ICCCI2018 conference, related to the application of machine learning to predict stocks/index trend and volatility. When time permits, Frederic also uses his skills to help charities. The most recent one focused on using Data Analytics/Machine Learning to help a charity match school children coming from less fortunate background to best suited tutors, in order to increase their change of integrating a top university.

Chandresh Meghji - Deputy Relationship Director – Santander Bank


Chandresh Meghji is the Deputy Relationship Director for Santander Universities London and East. Chandresh started his career in 2004 where he worked in numerous Retail Branches from roles in Customer Service Advisor to Branch Director and many roles in between. Prior to joining Santander Universities Chandresh worked with teams on CRM systems within the wider bank and launching the first Smart Red UK branch.

Raphael Olaniyan - Deutsche Bank

Talk: Black Box: Poor Acceptance of Machine/Deep Learning Algorithms in the Financial Sector


Raphael has commercial experience in tier-one banks, retail, social media and telecom industries. Raphael is a Computing PhD candidate at Goldsmiths, University of London, and has double Master’s Degrees in Economics and Econometrics from Norwegian School of Economics in Norway and Hanken School of Economics in Finland and first degrees in Mathematics, Economics and Information technology. These have established Raphael as a quality analytics and data science consultant. He also has practical experience in developing mathematical modelling, behavioural modelling, stock market predictive modelling and providing informative data visualisation using a variety of tools such as R, Python/Spark, Rapidminer, Qlikview, Tableau, Neo4j, Stata, Excel, SPSS, Mongo DB, Teradata, Spark, SAS and SQL, as well as Microsoft Azure. He has profound knowledge in building machine learning models for customer behaviour, and has been involved in all stages of customer strategy; from customer segmentation and selection to marketing analytics and insight generation.


Digital Health Application Innovation

In the last decade, digital health applications have grown exponentially in both volume and complexity. Applications have spanned all areas of medicine, from using machine learning techniques to understand neural signals from the body to collection and analysis of patient experiences. Technological barriers have been broken and innovations in related fields such as computer engineering and data science provide major new opportunities for implementation in our health systems. Successful implementation of these innovations and the realisation of their full potential will depend critically on our ability to capitalise on the opportunities and meet the challenges of generating appropriate evidence in a timely way.

This session aims to:

  • Provide an overview of the latest developments in digital health application
  • Provide a forum to discuss the challenges and opportunities for digital health evidence generation
  • Create opportunity for productive networking and engagement between digital health innovators and academics with an interest in digital health evidence generation.

Speaker Information

Tara Donnelly - CEO, Health Innovation Network 

Talk: Digital Health Technologies and its impact on healthcare in the UK


Tara Donnelly is Chief Executive of the Health Innovation Network, which exists to speed up the best in health and care across south London as its academic health science network, or AHSN. The clinical areas of focus relate to population health and ill health prevention, including diabetes, stroke prevention, healthy ageing and movement as medicine for MSK conditions. Innovation areas include promoting digital health solutions across the capital through the Digital Health London accelerator run together with MedCity and the two other London AHSNs, UCLPartners and Imperial College Health Partners.

Tara is an improvement enthusiast with an extensive background in leadership roles within the NHS and third sector. She has spent the past 17 years at board level including at University College London Hospitals NHS Foundation Trust, as a non-executive director at Macmillan Cancer Support - the leading UK charity for people living with cancer - as Chief Executive at the West Middlesex University Hospital and as Deputy Chief Executive and Director of Operations at the Whittington Hospital. Her first role in the NHS was as a Ward Housekeeper when she was 18. She is a Non-Executive Director at the Nuffield Trust and current President of the Health CEOs’ Club. 

Twitter @tara_donnelly1

Dr Henry Potts - Senior Lecturer, UCL CHIME 

Talk: General challenges in Digital health evidence generation


Dr Henry Potts studied Natural Sciences as an undergraduate at the University of Cambridge, and then did a PhD in health psychology at the Institute of Psychiatry (King's College, London) and an MSc in Applied Statistics at the University of Oxford. He initially worked for the Imperial Cancer Research Fund (now Cancer Research UK) in Oxford, with his first position in health informatics being at UCL's School of Public Policy.

He began an association with CHIME in 2001, taking on a part-time contracted position in 2003 and moving there full-time in October 2004. In October 2010, he was promoted to Senior Lecturer. He is now deputy director of CHIME, which has become part of UCL's new Institute of Health Informatics. 

Professor Paul Wallace - Clinical director for Digital, Health Innovation Network

Talk: The challenges of generating evidence for digital health applications: The GENERATOR initiative 

The presentation will describe the particular challenges of generating evidence for digital health applications, and will present the GENERATOR initiative led by DigitalHealth.London which has been designed to address these.


Professor Paul Wallace joined the HIN as Clinical Director for Digital in October 2017. He is a retired General Practitioner and Professor Emeritus of Primary Care at UCL, and his clinical academic career spans more than 30 years. During this time, his research has focused on the promotion of health by primary care physicians and the use of digital technologies to optimise such activities.

Paul was formerly Director of the NIHR Primary Care Research Network and currently leads an international programme of research into the effectiveness of digitally mediated screening and brief interventions for alcohol problems in primary care settings.

He has authored more than 100 papers and book chapters, and has been involved in the development, evaluation and dissemination of digital applications for alcohol reduction in a number of countries.

Paul is past President of the Telemedicine section of the Royal Society of Medicine, Past President of the European General Practice Research Network and a founding member of the European Society of General Practice/Family Medicine. He is a Fellow of the Royal College of General Practitioners and the Faculty of Public Health Medicine at the Royal College of Physicians. In 2013 he was awarded the RCGP President’s Medal.

Neelam Patel - Chief Operating Officer, MedCity

Talk: National initiatives in digital health evidence generation 


Neelam joined MedCity as it was forming in 2014 as an advisor on clinical trials and then was appointed as COO in December 2016. MedCity is a small, but influential organisation with an ambition to position the greater south east of England as a world-leading, interconnected region for life sciences research, development, manufacturing and commercialisation to stimulate greater economic growth. MedCity plays a role in bridging industry, NHS and academia. 

Neelam’s experience, has included private and public sector and not-for-profit. She has held a number of leadership roles with the pharmaceutical industry including, Head of Pharmacovigilance Operations, HR for European Commercialization and Strategy Director for Global Clinical Operations. Outside of the pharma industry, Neelam has been a Service Improvement lead at the National Institute of Health Research Clinical Research Network (CRN), leading a national project to transform the way the CRN supported the pharmaceutical industry in conducting clinical trials. She has also worked with the Chelsea & Westminster Health Charity to develop and implement a programme to promote innovation within the Chelsea and Westminster Hospital Foundation Trust.  

Dr Alexander Young - CEO Virti

Talk: Improving physician and patient education through technology 

The health secretary has highlighted the importance of workforce retention and both patient and physician education play a vital role in both this and patient safety. Virti is an immersive education platform that uses computer vision to scale traditional in-person training. 


Meddicle was founded by Dr Alexander Young. Alex is a trauma and orthopaedic surgeon by training and serial entrepreneur with postgraduate degrees in education and surgical sciences. During medical school he built and sold his first company and went on to found Meddicle in 2013 in his spare time while still training in the NHS without any career breaks. Alex grew Meddicle to profits of 6-figures within 3 years without any external financing and was awarded an NHS Fellowship for entrepreneurship in 2017 and has been nominated for Southwest entrepreneur of the year 2017. 

Alex holds a Masters degree in Surgical Science, a postgraduate certificate of medical education and membership of the Royal College of Surgeons. He has been on the editorial board of several surgical journals and has published over 20 journal articles and edited 7 books.

Alex was the youngest committee member of the British Orthopaedic Trainees Association after founding the international Future Orthopaedic Surgeons Society as a medical student and has also held committee positions at the Royal Society of Medicine.

Lorenzo Gordon, Co-founder Maldaba Ltd

Lorenzo Gordon is co-founder of Maldaba, a UK multi-award winning innovative web and mobile software agency. Since 2002 Maldaba have worked with the public and not-for-profit sector focussing on enabling people in health and social care to harness technology for social good, and to lead better, more empowered lives. Maldaba partner with NHS trusts, universities, charities and NGOs to deliver innovations in digital technology such as randomised controlled trial systems, My Health Guide for people with learning disabilities, My Living Will for end-of-life decisions, KnowledgeShare for NHS knowledge management and eNgage for evaluating digital health interventions.

Elliott Engers - CEO & Founder Infinity Health

Elliott has 15 years of experience designing technical products and services, with a focus on data-driven and user-oriented design, to create products that have measurable and meaningful impact.

Elliott co-founded Infinity Health, an experienced team of clinicians, designers and software developers, that are addressing the problem of handover, the process by which health and care professionals exchange the most critical information they have about their patients.

Infinity Health has developed a secure collaboration and task management solution called Infinity, that supports the vision for a paperless NHS. Infinity improves information sharing and task management, making sure critical information is easily accessible, up-to-date and acted upon in a timely manner, thereby reducing risks for patients.

Future Gazing: VR and AI in the Creative Industries

With the rise of the popular adoption of new immersive, alternative reality experiences - including VR, AR and MR – technological acceleration is ushering in a new hyperreality. These new technologies are changing the way we engage and experience the world around us; from museums and galleries to retail experiences and education. The Creative Industries have an imperative to respond to these new immersive tools and environments and incorporate them into their creative strategies and brand vision.

Artificial Intelligence and Machine Learning systems are also becoming key players across the Creative Industries with artists, designers, creative technologists and businesses employing AI to both automate creative processes and as a creative tool in its own right. Featuring presentations from leading creative businesses, researchers and technology experts engaged with developing the latest VR and AI experiences, this session aims to open up the debate around how the Creative Industries will be implementing these.

Session Chair: Rachel Falconer – Goldsmiths Digital, Goldsmiths, University of London

Rachel Falconer is an innovation consultant and digital art curator based in London. Operating at the intersection of innovation, creative production, emergent technologies, and networked culture she works across the creative tech industry. Her curating and innovation activities explore how emergent technologies such as AI, Machine Learning and VR effect creative processes and output. She promotes the disruptive potential of the creative application of emergent technologies for the wider business landscape.

Prof Jonathan Freeman – i2 Media – Goldsmiths, University of London

Jonathan is a leading expert in media psychology and human factors of digital media. Taking as his starting point fundamental psychology research and methods, Jonathan has developed and applied a body of knowledge to the evaluation and optimisation of digital media products and services, focusing both on user experience and from the user and provider perspective on delivering, monetising and experiencing better digital media products and services.

Federico Fasce - Game Designer

Born in Genova in 1975 Federico has worked in and out the game industry since 1996. He sees himself as a game designer, though lately is questioning what games even mean, and all in all doesn’t really care as long as people keep making cool things. He has also been an event organiser, a teacher and a mentor. He’s a strong advocate of personal games and he firmly believes that getting more people making games is the way to save the industry and push the form of expression forward. He now lives in London where he explores self caring and relationship in game spaces. He recently worked at The Guardian as a creative technologist for virtual reality experiences. He’s constantly excited about something. Even before morning coffee.

Lauren Dyer - The Mill

Lauren joined The Mill after having gained a wealth of experience working within the Production and Media industries. While working with industry-leading production houses such as MediaMonks, Stink Studios and Dentsu Aegis in senior New Business roles, Lauren helped execute some of the world’s first interactive films as well as facilitate the rise of social media content, producing tailor made projects for key platforms such as Facebook and Snapchat. Lauren is a passionate advocate for creative tech and has become an industry spokesperson and judge on a variety of topics and awards. She has been invited to speak on various panels at festivals across the world including Advertising Week Europe, Glug, The Webbys, Digital Shoreditch and D&AD. She is currently judging for BIMA, The Lovies, Webbys and The FWA. She is also committed to supporting the drive toward diversity and inclusion. She also champions the work of Women in Digital and regularly panels and chairs Women in Advertising and Production events.

Avril Furness - Independent Producer, Director, Writer and Virtual Reality Filmmaker

Avril Furness is a pioneering Independent Producer, Director, Writer and Virtual Reality Filmmaker specialising in 360 and Action. Avril recently has been freelancing as a VR film/game writer with Dream Reality Interactive and is currently developing a prototype trailer for the game with Dr. Dave Ranyard, previously Executive Creative Director at Playstation. Avril’s debut interactive 360 VR film The Last Moments was presented at New York’s Metropolitan Museum at their ‘In Our Time Symposium’, as part of their ‘Most exciting and critical spatial projects of 2017’ and at THE WIRED LIVE Event, London, 2017. It was nominated for ‘Best Director Award’ at Underwire and ‘Most Immersive Award’ at Encounters festival 2017. Earlier this year, Avril Directed an interactive live action 360 VR film in Beirut, Lebanon with The International Committee of The Red Cross, Google and ad agency Don’t Panic. The film is currently on the festival circuit and out later in 2018. July 2018, Avril has just returned from LA shooting a 360 documentary in the abandoned flood tunnels beneath Las Vegas City with the charity ‘Shine A Light Foundation.’ The short 360 film reveals what a day in the life of a homeless person living in the tunnels looks like. The film is currently being edited. Avril has a background as an Advertising Executive and Creative working with brands Nike, Coca-Cola, Kraft, Skoda, & T-Mobile among other others before becoming a film Director and Producer.

Building Social Purpose into Your Business

Customers, investors and other key stakeholders increasingly ask businesses to demonstrate their social purpose. This session moves beyond Corporate Social Responsibility (CSR) to explore deeper and more sustainable forms of embedding social purpose within your business. Drawing upon Goldsmiths’ unique and unrivalled experience in teaching and researching purpose-driven entrepreneurship, we present five specific aspects. The overall scene is set with a discussion of the background and rationale for the five principles of a purpose-driven business. Stakeholder engagement is frequently proposed but too often neglects employees – the forgotten stakeholders – so how best to acknowledge their stake? How can ordinary limited companies amend their legal form to better embed social purpose? Another route is certification of your social and/or environmental purpose and we hear about the B Corps scheme. Finally, we explore how best to demonstrate and evaluate social impact.

Speaker Information

Joint Session Chairs: Sian Prime and Dr Richard Hull FHEA - Institute of Creative and Cultural Entrepreneurship

Talk: Creatively Addressing Social and Sustainable Purpose


Sian Prime - Deputy Director for Goldsmiths’ Institute for Creative and Cultural Entrepreneurship (ICCE)

Siân is Deputy Director for Goldsmiths’ Institute for Creative and Cultural Entrepreneurship (ICCE), and has over 20 years’ experience in working with start-up and mid-stage creatives and social, cultural and creative organisations. Siân worked with the original Creative Pioneer Team at Nesta (the National Endowment for Science, Technology and the Arts) and was responsible for the content and delivery of The Academy – Nesta’s residential enterprise development programme for highly talented creative graduates to move their creative thinking to founding an innovative business. Sian developed the material for Insight Out and Starter for Six which now is delivered without her by Regional and National Development Agencies (Cultural Enterprise Office delivers Starter for Six), and supports the creation of new creative and social enterprises. Siân developed the material with the rest of the Creative Pioneer team for Nesta’s Creative Business toolkit and trained a number of trainers who continue to develop and deliver the work under a Creative Commons licence, for clients including the British Council.

Dr Richard Hull FHEA - Director, MA Social Entrepreneurship

Richard’s teaching and research explores social and sustainable enterprise and other emerging alternative ways of organising and coordinating economic activity. After nearly 20 years researching and teaching in UK business schools (Manchester, Brunel and Newcastle) he left academic life in 2011 to pursue voluntary community development work. He was lured back into academe in 2014 to take over the reins of the MA Social Entrepreneurship. He is an accomplished academic researcher with a rigorous cross-disciplinary approach based on practical experience with social economy organisations complemented by expertise in Innovation Studies and organisational development. He has over 50 publications and was the Founding Series Editor of Dialogues in Critical Management Studies and co-editor of the collections The Third Sector (Emerald, 2011), Managing Knowledge: Critical Investigations of Work and Learning (Macmillan, 2000), and Knowledge and Innovation in the New Service Economy (Edward Elgar, 2000).

Soulla Kyriacou - A Blueprint for Better Business

Talk: What Does a Purpose Driven Business Look Like? 

This talk will explore how a business can operate in a way that benefits both business and society and about the Five Principles of a Purpose Driven Business.


Soulla Kyriacou is the COO for A Blueprint for Better Business, an independent charity that helps businesses to be a force for good by being inspired and guided by a purpose that benefits society. Soulla joined Blueprint in December 2012. During that time Blueprint has grown from an initiative that was launched with a conference looking at how corporate purpose and personal values could be united to serve society, to an independent charity that is engaged with a growing number of major global companies and whose ambition is to help corporates be driven by a purpose that benefits both business and society. Soulla was previously a director at KPMG.  Initially a tax professional, having previously worked for the Inland Revenue, her 20 year career at KPMG changed course following a 4 year secondment to KPMG’s International Headquarters in Amsterdam, when she moved into a series of management roles including working with KPMG’s Client Service Board, working with the UK Head of Tax and with the Global CEO to help implement change projects across KPMG worldwide.

Laura Kekuti - UnLtd

Talk: The Online Portal - for founders of companies limited by shares seeking to embed their purpose


As UnLtd’s Senior Policy Officer, Laura works on UnLtd’s engagement with government and other strategic partners to create a more enabling environment for social entrepreneurs to start up and thrive. She played an active role in the design and launch of Purposely, the government-backed online tool that helps businesses incorporate their purpose. She has over five years’ experience of policy, research and management related to the charity and social entrepreneurship sector and has a Masters in Management from UCL

Dama Sathianathan - Communications Manager at Bethnal Green Venture

Talk: Driving purpose to action – new models of doing good


Dama Sathianathan is the Communications Manager at Bethnal Green Ventures, an early stage investor in tech for good, best known for Europe’s first tech for good accelerator programme. Bethnal Green Ventures invest in and scale ventures using technology to tackle social and environmental challenges that significantly improve millions of lives and deliver great return for investors. She also manages the Tech for Good Global platform, supporting the growth of a strong tech for good community through the monthly London Tech for Good meetup that span over 7,500 members. She previously worked for international NGOs using digital and data for good and has a background in international relations.

Graham Randles - New Economy Foundation

Talk: Evaluating Social Impact and the Social Return on Investment technique


Graham Randles is NEF Consulting’s Managing Director. Graham has spearheaded a strategic drive to apply market-leading methodologies for social impact assessment based on the principles of Social Return on Investment (SROI), to a wide range of applications, from national and international charities to public authorities and corporate reporting. Graham directed the development of the total contribution approach for The Crown Estate to value the economic, social and environmental contribution that the business delivers to the UK. The first report covered The Crown Estate’s direct activities, the indirect contribution of its supply chain and the contribution delivered through its portfolio by its customers. Graham has over 10 years’ experience in environmental consultancy and extensive experience of managing large projects for international charities including WWF. Previously, Graham worked as a programme leader and supply chain specialist for an environmental consultancy; he developed and delivered the Mayor of London’s Green Procurement Code and major projects for CIPS (the Chartered Institute of Purchasing and Supply), Defra and WRAP (the Waste and Resources Action Programme). He has a BSc in Business Administration and an MSc in Responsibility and Business Practice, both from the University of Bath. Graham offers a strong combination of commercial, entrepreneurial and sustainability experience and a passionate interest in the environment.

Deb Oxley - Chief Executive of the Employee Ownership Association (EOA)

Talk: The Ownership Dividend: delivering purpose, voice, influence and reward through employee ownership.
How employee ownership is supporting regional economies and individual businesses to grow and prosper in a more resilient and sustainable way, whilst engaging employees in significant and meaningful ownership.


Deb is the Chief Executive of the Employee Ownership Association (EOA) – the membership organisation for UK businesses of private or public sector origin, that are wholly or partially owned by their employees. Representing an employee owned business sector that contributes between £30-40bn to UK GDP each year, the EOA champions, campaigns and influences for more employee ownership in the economy.

Deb has over 30 year’s business experience across private and public sectors and latterly after founding and running her own small business for 10 years, joined the EOA in 2012, becoming Chief Executive in 2015. Having recently led a national inquiry into the economic and social effects of employee ownership, Deb is now leading a programme of work to realise the recommendations of the inquiry findings, the Ownership Dividend.

As part of her role at the EOA, Deb also chairs the Employee Ownership Sector Group, is a member of the Government Mutuals Advisory Group, a Commissioner on the Grant Thornton Vibrant Economy and a member of the Managing Partners Forum (MPF).

Sponsor Information

This event is funded by the ERDF funded DEK Business Growth Programme. The delivery partners of this initiative are: Lewisham Council, London South Bank and Goldsmiths, University of London.