Deborah Szebeko


Deborah Szebeko is Founding Director of thinkpublic, a social innovation and design agency that works with the public sector and third sector to innovate and improve public services.  

She was inspired to start thinkpublic after volunteering at Great Ormond Street Hospital for Children, where she saw opportunities for using design to improve communications and experiences between doctors and patients.

Deborah has a vast understanding of using collaborative methods and tools to enable service innovation and improvement.

Over the past six years, she has successfully used her co-design approach to inform and develop communication products and service innovations that have been rolled out nationally. Deborah, in partnership with the NHS Institute for Innovation and Improvement, developed The Experience Based Design methodology and tool kit, which enables NHS Trusts to capture, understand and use patient experience to improve health services.

In recognition of Deborah’s pioneering work she has been awarded The British Council’s UK Young Design Entrepreneur in 2008.