We offer the course in two formats.
Bespoke company specific package
Our most popular format is as a bespoke package for a company’s research/ insight/ design/ planning/ strategy/ management teams. When we say bespoke, we mean it – we completely tailor the course/ workshop format to your needs and focus, with regard to content, timing, and location. To discuss a bespoke course for your team, contact J.Freeman@gold.ac.uk
Relaunched in 2017, and bookable directly from this site, this is our intensive 2-day short course format. This immersion in cutting edge UX research and development from an applied psychology perspective will introduce you to the knowledge you need to develop insight to improve your company’s competitiveness. Through a focus which combines the robustness and independence of the academic approach, and the clear, actionable outputs of the commercial approach, the course will use i2 media’s portfolio of over 250 successfully completed research commissions to inspire your application of our methods to your company’s commercial opportunities.
Examples you’ll focus on will be selected based on the composition of the tutees. We expect they’ll include a mix from: online UX, connected retail, location based services, digital advertising, behavioural adaptation through wearables, presence and engagement in media (from video to immersive virtual reality), user engagement in social media and games, and implicit and symbiotic interaction between humans and responsive media systems.
Through the course, working on an individual or group basis (as per your preference, and of your fellow tutees), you’ll be taught how to and then conduct the full research process for a UX project you bring to the course: scoping the project, asking the right questions, considering reliability and validity of measurements, study design, sampling, analysis, interpretation and actioning the findings.
Course schedule (timings and running order may vary)
10:00 Welcome/ Introductions/ Course outline
10:30 Part 1a. UX in context, and trends
11:00 Part 1b. What is UX?
11:45 Part 2a. The problem with research
12:15 Part 2b. Working with human behaviour
14:15 Part 2c. Emotions, Motivations and UX
15:30 Part 3. Lab demonstrations
10:00 Good morning/ Welcome back/ Summary
10:15 Part 4a. UX research measurement
11:00 Part 4b. UX research methods
11:45 Part 4c. UX research design
12:15 UX research reflections
14:15 Part 4d. UX research sampling: know your users
15:00 Part 4e. UX research sampling: segmentations
16:00 UX research and course reflections