The fashion industry is an important global economy, employing millions worldwide. People engage with fashion at every level, as designer, retailer, consumer. If we hope to understand our relationship with fashion, we need to look to psychology. This course explores the psychological processes that underpin behaviour in the broad context of fashion. From senation and perception through self and identity, consumer behaviour and social responsibility we discuss how fashion can work for us.
Goldsmiths Short Courses was set up in 2015, aimed at bringing back the vibrant 'out of hours' teaching culture of the past.
Fashion matters! We all wear clothes, yet until recently, the influence of clothing on human behaviour has been largely neglected by Psychologists. Given the economic importance of fashion, and its increasing influence socially and psychologically, fashion psychology is becoming an acknowledged discipline in its own right.
In this course, we will explore the reciprocal relationships between fashion and psychology using established psychological theories and findings from peer-reviewed journals an evidence-base. We discuss how psychological theories help explain and predict how we behave in relation to fashion, considering the complex cognitive processes involved in consumer behaviour; how our need for self-esteem and social identity are played out through our clothing; how social media affects the industry and individuals; and how we can make clothing work for us.
We will also examine the role the fashion industry and fashion consumers can play in meeting their social responsibilities. Through these sessions we discuss how the fashion industry and consumers contribute to environmental damage and how we might be able alleviate this through a better understanding of human behaviour. We will also consider mental health and wellbeing, and how this can be compromised in particular professions within the industry. In addition, we will explore patterns of fashion consumption and cosmetic interventions, and discuss how these can be both beneficial and harmful.
This course explores the psychological processes that underpin behaviour:
- Discover how psychology can be applied in the context of fashion
- Explore the relationships between fashion, self and identity
- Learn to understand consumer needs and preferences
- Examine how the fashion industry meets its social responsibilities
- Discover how to make fashion work for you
We are committed to providing reasonable teaching adjustments for students with disabilities that may impact on their learning experience. If you require adjustments, please complete the relevant section on the booking form and also contact us at email@example.com so we can respond to your requests as soon as possible.
Please note our short courses sell-out quickly, so early booking is advisable.
Starting date, Tuesday 12 May 2020
6.30-8.30pm | 5 weeks
If you have any questions about this course please contact shortcourses (@gold.ac.uk) .
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Richard Hoggart Building