Course dates

Saturday 11 Feb 2023
10:00am-5:00pm | 2-days

Course overview

There are currently more than 4.2 billion active social media users across the globe. In the UK alone there are 53 million. Social media marketing is one of, if not the fastest, most inexpensive, and effective ways to reach almost half the world’s population.

Super course - great resources and extremely knowledgeable tutors.

Participant, 2016

The guest speakers that were invited on to speak in addition to the tutor were really good. It felt like they were real specialists with practical knowledge.

Participant, 2017

To avoid disappointment, please book your place on the course 72 hours prior to its commencement

So, why do most small businesses, charities, and artists fail miserably at social media marketing? They have not developed an outcome-focused social media strategy that supports their aims and core business goals.

The biggest and best brands have excellent digital marketing strategies designed to bolster audience engagement and boost brand awareness, so it can be particularly challenging if you’re a smaller business or organisation with limited resources looking to grab the attention of new followers. This course was designed to remedy this dilemma.

On this short course you will learn how to generate highly effective social media and digital marketing strategies. You will be guided through the major social media platforms, revealing how to create a community and keep them informed and interested in your business or your work through art of social media.

This course aims to make it easy for you to understand social media and marketing techniques, and implement them in a cost-effective way.

On this intensive two-day course, you’ll learn how to maximise your impact across platforms such as Instagram, TikTok, Facebook, YouTube, and more. You’ll discover how to link campaigns across platforms, identify and deliver content to your target audience, develop a brand that will get you noticed in today’s increasingly competitive digital environment, and use metrics to continually evolve your strategy, so it always stays relevant.

Why study this course

  • You are a marketing professional who wishes to gain a deeper grounding in social media marketing.
  • You are an entrepreneur interested in how social media data can help your start-up or small business.
  • You are an artist or creative interested in using social media to grow your own personal brand equity.
  • You work at a charity or social enterprise and are interested in raising your profile at a low cost.

This course is best suited to those with a small amount of existing experience.



Early bird price: £297.50 Standard price: £350

Goldsmiths offers a 15% concession rate on short courses to Lewisham Local cardholders, Students and Goldsmiths Alumni. Please note these concessions cannot be applied to early bird bookings.

Booking information

Disability Support

We are committed to providing reasonable teaching adjustments for students with disabilities that may impact on their learning experience. If you require adjustments, please complete the relevant section on the booking form and also contact us at so we can respond to your requests as soon as possible. 

Please note our short courses sell-out quickly, so early booking is advisable.

Saturday 11 Feb 2023
10:00am-5:00pm | 2-days


If you have any questions about this course please contact shortcourses (

For information on our upcoming short courses please sign up to our mailing list.



Tutor information

Chasity "Nao" Johnson

Chasity “Nao” Johnson is an Emmy-award winning content creator and digital communications strategist with more than 10 years of industry experience.

Prior to moving to the UK from the USA, Chasity worked with the likes of the Chicago Tribune and NBC5 Chicago as a content creator, where she won an Emmy award for Outstanding Achievement for Alternate Media/New Media Interactivity as a part of the NBC5 Chicago Street Team.

While in the US, she also worked for the U.S. Department of Defense as a public affairs specialist where her responsibilities, included the facilitation of military participation in major motion pictures, including Transformers: Dark of the Moon and Contagion.


Course structure

Lectures include:

  • The major social media platforms
  • Target audience insights
  • Overarching strategy
  • Creative strategy
  • Digital branding
  • Content creation
  • Paid media buying

About the department

Our Institute for Creative and Cultural Entrepreneurship (ICCE) is an academic department with expertise and experience in developing and supporting new business initiatives. ICCE is Goldsmiths’ response to the growing significance of the creative industries and cultural sector. With creative industries and the cultural sector becoming more and more important to the UK’s growing economy, ICCE specialises in providing business skills, management skills and entrepreneurial skills with a specific understanding for the creative sector. Engagement with the creative industries and the not-for-profit cultural sector has long existed across many of Goldsmiths’ academic departments and research centres, and ICCE was created to formalise many of these existing, interdisciplinary areas of research. 

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