Social Media poses a challenge across cultural and artistic institutions and charities. Keeping the world informed about our activities, across multiple digital platforms, can be difficult with limited resources. This workshop teaches you how to take control of those timelines, tweets, likes and shares through a renewed focus and concentration of finding the ‘human’ in technology.
Super course - great resources and extremely knowledgeable tutors.
The 'guest speakers' that were invited on to speak in addition to the tutor were really good. It felt like they were real specialists with practical knowledge.
Social Media is a modern marketing phenomenon, and knowing how to get the most from it can be the difference in making your business a success. On this short course you will learn how to create and run social media and digital marketing campaigns that are simple and cost effective. We’ll guide you through the never-ending performance of social media, revealing how to develop your own audience, to keep them informed and to bring people closer together through the art of social media. The biggest and best brands have excellent digital marketing strategies, so it can be particularly challenging of you’re a smaller business looking to grab the attention of followers. This course aims to make it easy for you to understand the social media and marketing techniques and to implement them in a cost effective way.
On this intensive weekend course you’ll learn how to maximise your brand or product’s impact across platforms such as Twitter, Facebook, Linkedin, YouTube and more. You’ll discover how to link campaigns across platforms, identify and deliver content to new audiences and develop a brand that will get you noticed in today’s increasingly competitive digital environment.
Why study this course?
The course is for your if:
- You are a marketing professional who wishes to gain a deeper grounding in social media marketing.
- You have been tasked with managing a brand.
- Your are an artist, writer or other cultural entrepreneur interested in using social media to grow your own personal brand equity.
- You are an entrepreneur interested in how social media data can help your start-up.
We are committed to providing reasonable teaching adjustments for students with disabilities that may impact on their learning experience. If you require adjustments, please complete the relevant section on the booking form and also contact us at firstname.lastname@example.org so we can respond to your requests as soon as possible.
Please note our short courses sell-out quickly, so early booking is advisable.
Starting date, Saturday 23 Nov 2019
10am-5pm | 2 weekends
Starting date, Tuesday 11 Feb 2020
10am-5pm | 2 days
Starting date, Tuesday 5 May 2020
10am-5pm | 2 days
If you have any questions about this course please contact shortcourses (@gold.ac.uk) .
For information on our upcoming short courses please sign up to our mailing list.
Senate House (Malet Street)