Event overview
Exploring the historical aspects of the marketing of global justice.
Speaker: Christine Schwöbel-Patel
Discussant: Kate Nash
Monopolising’ justice, ‘branding’ international organisations, identifying ‘stakeholders’ for peace and security, and getting ‘returns on your investment’ has become common parlance in the global justice sector. Whether marketing terminology is used literally (what is the monetary value) or in a more metaphorical, loose understanding (what is the persuasive value), speaking in these terms about global justice is commonplace. This paper is part of a research project that analyses this terminology as indicative of a deeply rooted market rationale of global justice projects. I argue that the idea of individual criminal accountability has become the foremost understanding of global justice because it is the most competitive of propositions within the global justice sector; demonstrating how it is both a symptom of the neoliberal world in which we live as well as productive of it.
In this paper, I will explore the historical aspects of the marketing of global justice. The starting point is the intersection between the rise of branding as a marketing practice and the rise of individual criminal responsibility as a global justice project. My focus is on the 1990s as a time in which both branding and international criminal justice, although having histories predating it, came to new prominence.
Work In Progress Research Seminar, Unit For Global Justice
Dates & times
| Date | Time | Add to calendar |
|---|---|---|
| 17 Mar 2017 | 4:00pm - 6:00pm |
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