Christopher Sanderson, Co-founder of The Future Laboratory, presents a forum on behalf of ICCE and their new MA programme in Luxury Brand Management.
Christopher is co-founder of The Future Laboratory, where he is responsible for delivering the company’s extensive global roster of conferences, media events and Trend Briefings, which he presents in London, New York, Sydney, Melbourne and around the world.
Clients who have booked one of his inspirational keynotes include luxury group Kering, the European Travel Commission, Retail Week, Selfridges, Marks & Spencer, Chanel, Harrods, Aldo, H&M, General Motors, BBDO, Design Hotels, Condé Nast Media and Omnicom.
We explore the rise of the new normal in the global luxury landscape, identifying areas of growth and the potential challenges ahead. We consider the unexpected rise of ultra-high-net-worth individuals amid economic and political instability, and examine the rise of augmented luxury, informed by localised data and assistants powered by artificial intelligence. Our focuses include a long-term view of the post-Brexit landscape, a snapshot of Mexico’s emerging luxury market and the growing influence of meme culture.
We uncover the key trends that are shaping the luxury industry, along with case studies to inform and inspire your future strategy. These include:
Adulting Ads – A new wave of marketing campaigns that recognise the fact that luxurians no longer fit into the traditional ‘mature, married and conventional’ profile
Conscious Aftercare – Luxury brands are moving beyond highlighting their sustainability credentials and educating consumers on how to use and care for their products in ways that benefit the environment
Serene Hospitality – In the age of the attention economy, being able to stay in control of your focus and escape distractions is the ultimate premium experience
Gentrified Gaming – As gaming culture broadens its reach to appeal to a more mainstream audience, luxury brands are exploring what opportunities the medium might offer for speaking to the next generation of high-net-worth consumers
Virtual Spending – The move from physical to digital finance is inspiring
new consumer behaviour and a striking sensory language around
financial transactions and the appearance of money
**This is a public event.
Dates & times
|9 Oct 2017||5:30pm - 7:00pm|
If you are attending an event and need the College to help with any mobility requirements you may have, please contact the event organiser in advance to ensure we can accommodate your needs.