This marketing research seminar is held by the CCT Scrutinizers group, an international collaborative research network adopting a Consumer Culture Theoy approach
Isolation in Globalizing Academic Fields: A Collaborative Autoethnography of Early Career Researchers
This study examines academic isolation – a perceived, involuntary separation from the academic field to which one aspires to belong – as a key challenge of increasingly globalized academic careers. We focus on academic isolation of early career researchers, and reveal how they attempt to mitigate isolation in order to improve their career prospects. Using a collaborative autoethnographic approach, we generate and analyze a dataset on the experiences of ten early career researchers in a globalizing business academic field known as "Consumer Culture Theory." Drawing from a theoretical framework that combines polycentric governance and bricolage theories, we identify bricolage tactics, polycentric strategies, and integration mechanisms that explain how these initiatives operate to enhance early career researchers’ perceptions of agency at the field-level. By expanding on the concept of isolation from the organizational-level to academic field-level, our findings contribute to discussions on isolation and its role in the new academic careers as they globalize. Early career researchers, in particular, can benefit from learning what tactics and strategies can be employed to mitigate isolation and reclaim agency in their engagement with an academic field.
Marcia Christina Ferreira is a lecturer in Marketing and Operations at Brunel. She received her PhD in Management from Royal Holloway. Her research is embedded in the field of interpretive consumer research and aims cross-subject applications following her interest in marketplace cultures, media technologies, design and entrepreneurship.
Bernardo Figueiredo is a senior lecturer in marketing and a researcher of consumer culture and market dynamics in the School of Economics, Finance and Marketing, at RMIT University in Australia. His research focus on understanding how the globalization of markets and cultures shapes consumption and marketing practices.
Olivier Sibai is a lecturer in Marketing at Birkbeck. He received his PhD from Aston Business School. Olivier’s main research interests lie in the area of digital marketing - more specifically looking at conflict, violence and social control on social media and in online communities- and consumer culture - looking at communities of consumption, ludic consumption, the body and materiality in consumer culture, marketplace performances.
Dates & times
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|19 Jun 2018||4:30pm - 6:00pm|
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