Critical Perspectives on Promotional Culture Seminar Series: Dr Liz Yeomans will explore Neoliberal and Postfeminist Analyses of Senior Women's Discourse in UK's PR Industry
Despite persistent gender inequalities, the Public Relations (PR) industry in the UK has historically reflected unease with feminism. However, indications of a ‘new feminist visibility’ (e.g. the presence of senior women’s networks) raise significant questions. In the fifth seminar in our series, Dr Liz Yeomans asks: Do these feminist moves reflect a blossoming of feminist practice? Or, is the PR industry emblematic of a highly individualised ‘neoliberal feminism’ and a postfeminist sensibility in which ‘multiple and contradictory ideas’ co-exist? Drawing on an analysis of women’s discourse, Dr Yeomans argues that women providing client services appear to have limited scope to challenge the structures that perpetuate inequalities in PR and bring about the transformative change advocated by some theorists. This paper contributes a unique perspective of the intersections between neoliberalism, third wave feminism, postfeminism and performativity within the UK PR industry.
Dates & times
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