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Lecture

Marketing Practitioner Talks - Julija Jegorova, Black Unicorn PR


24 Oct 2019, 5:00pm - 6:30pm

PSH 326, 3rd Floor, Professor Stuart Hall Building

Event overview

Cost Free
Department Institute of Management Studies
Contact M.Campana(@gold.ac.uk)

Marketing Practitioner Talks bring practitioners to Goldsmiths to talk about their career choices, what it's like to work in the industry, and give tips to aspiring marketeers.

On Thursday the 24th of October, we welcome Julija Jegorova, Founder of London-based public relations agency Black Unicorn PR, a new breed of comms agency specialising in innovative technology startups and scaleups from across Europe. Black Unicorn PR's team secured media placements for their clients in publications such as BBC, Forbes, Financial Times, Entrepreneur, The New York Times and The Guardian among others. In her talk, she will explore how PR fits in the mix of marketing tools and how it can enhance the customer journey and branding of your business.

Everyone welcome. Free drinks and snacks.

Topic:
The role of PR in marketing - building your company's reputation

Blurb:
Marketing and PR are often used interchangeably, and sometimes even considered two completely separate areas of business activities. But how do they best work together? We will explore how PR fits in the mix of marketing tools and how it can enhance the customer journey and branding of your business.

Dates & times

Date Time Add to calendar
24 Oct 2019 5:00pm - 6:30pm
  • apple
  • google
  • outlook

Accessibility

If you are attending an event and need the College to help with any mobility requirements you may have, please contact the event organiser in advance to ensure we can accommodate your needs.

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