Event overview
The past 15 years began with great promise for consumers. There was a chance to talk back to marketers, a chance for consumers with ideas to become marketers themselves, without commanding the resources and the blandness of a corporation. Some of that promise was realized, but some other things have happened that were not fun. This presentation is an opportunity for the audience to exchange views on what marketing means today and how we might educate a generation to recapture the promise.
Dr. John Deighton is the Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School where he teaches Digital Marketing to MBA students, an MBA course titled Big Data in Marketing and an Executive Education short course titled Competing on Business Analytics and Big Data. Recent publications include “Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies,” Journal of Advertising Research, and "Interactivity's Unanticipated Consequences for Marketers and Marketing," in Journal of Interactive Marketing. He is a past editor of the Journal of Consumer Research and the Journal of Interactive Marketing. He has served as the Executive Director of the Marketing Science Institute, and Director of the Berkman Center for Internet and Society at Harvard University. He has held visiting professor positions at the Duke University, the University of Tokyo, and London Business School, and Oxford and Cambridge Universities in the UK.
This seminar is a part of the IMS Marketing Research Seminar series
Dates & times
| Date | Time | Add to calendar |
|---|---|---|
| 14 Nov 2019 | 3:00pm - 5:00pm |
Accessibility
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