Event overview
Learn what goes into PR and how to utilise it for your business. Delivered by award winning, London based communications agency Third City.
PR is one of the most cost-effective and influential marketing tools at your disposal, yet it’s notoriously hard to define, frequently misunderstood and often poorly executed. In this session, we’ll attempt to pin down what PR is, the key ingredients for a successful campaign, and the almost endless tactics available with famous examples that can work for any level of budget.
Third City is one of London's leading independent PR agencies with 30 full time staff at their offices in Clerkenwell. The agency numbers start-ups, scale-ups and well established disruptive tech companies on its client list, including Expedia, Zava, Noddle, CreditKarma and Hoop; the agency has won more than 40 industry awards in the last two years across corporate PR, digital, social media, creative and public affairs.
The team will be here to talk about the basics of PR and answer any questions you have.
The aim is to provide a snapshot of PR and how it can help your business, and guidance on how to get started whether you’d be doing it yourself or looking to hire some help.
Learning outcomes:
· Understanding of the fundamentals of PR and how it differs from other marketing disciplines
· How to build campaigns from scratch
· How to reach audiences via the media, including press release crafting
· Understand of basic cost options, from working with freelancers to agencies
Trainer biographies:
Henry Warrington – Henry is Creative Director at Third City, looking after the creative process for the agency’s entire portfolio of clients. With more than 12 years agency experience, he’s developed award-winning campaigns for brands in almost every sector and of all sizes, from start-ups to multi-nationals.
Tabby Haysom – Senior Account Manager Tabby works across a range of healthcare and financial brands including Bupa and Welsh challenger bank Chetwood. She also has experience of funding announcements, most recently for online doctor Zava.
Lucy Wagstaffe – One of Third City’s most recent recruits, Lucy background is in journalism and content, joining us from sustainable lifestyle magazine Euronews. Today, her clients include online dating site eharmony and Pyrex kitchenware.
Dates & times
| Date | Time | Add to calendar |
|---|---|---|
| 15 Jul 2020 | 10:00am - 12:00pm |
Accessibility
If you are attending an event and need the College to help with any mobility requirements you may have, please contact the event organiser in advance to ensure we can accommodate your needs.
