Event overview
Race and Gender in Advertising: Diversity and Neoliberal Empowerment in the UK and Brazil
In this event, Laura Guimarães Corrêa will present part of her research "Intersectionality and Communication: race, gender, activism and empowerment in the neoliberal context", an investigation on representations of Black women in London urban spaces.
What can images in advertising and street art tell us about race, gender and class in contemporary societies? How are these categories interwoven? What ideas, ideals, dreams and experiences are these images selling? What does power mean in the neoliberal context? The concepts of diversity, ambivalence, commodity activism, and political visibility / economic visibility (Banet-Weiser, 2012, 2018; Saha, 2018, 2021), as well as the ideas of power and empowerment (Freire, 1986; Hill Collins, 2019), are key theoretical tools for this discussion.
The speaker will share the conceptual framework, the methodology, and some of the empirical material of this investigation in process. In the talk, she will also present previous research as well as new concepts and reflections developed at Coragem, a research group on race, gender, cultural studies, media and communication in Brazil.
Dates & times
| Date | Time | Add to calendar |
|---|---|---|
| 17 May 2023 | 5:00pm - 6:30pm |
Accessibility
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