Event overview
Goldsmiths Psychology welcomes Dr Velvetina Lim, Warwick Business School, to talk about Navigating the Social Landscape of Creative Idea Evaluation in Organisations
This is an in-person event so please join us in PSH LG01. If you are unable to travel to our campus, a Teams link is provided.
The evaluation of creative ideas - the judgment of an idea's novelty and usefulness - is a key stage in the creative process. Over the past decade, research on creative idea evaluation has flourished, as both organizations and scholars recognize that generating creative ideas are of no use if they cannot be selected successfully. The central takeaway from creative idea evaluation research focuses on the paradoxical nature of individuals having the desire for but also a bias against creative ideas. Accordingly, frameworks have sought to show that these biases can be cognitively driven by the characteristics of the idea (i.e. novelty), and or socially driven by the characteristics of the creator, the evaluator, and the environment.
Despite the implied undertone that creative idea evaluation is inherently reliant on the social landscape it is situated in and the variety of stakeholders involved, there is little research focusing on how the evaluator navigates these social experiences while they serve as gatekeepers of creative ideas.
In this talk, I present my work that explores the social experiences of evaluators. I also introduce a new theoretical framework that models the mutual influence between our social experiences and creative idea evaluation. In doing so, I aim to provide a psychological perspective on the social experiences likely to be faced by creative idea evaluators at work.
Velvetina Lim is an Assistant Professor of Entrepreneurship and Innovation at Warwick Business School, University of Warwick. She obtained her PhD in Management at University College London. Her research interests lie at the intersection of social networks and creativity, where she takes a psychological approach to understand how social connections and creative idea evaluation are interrelated.
Please join us in person if you can. Or click here to join the lecture on Teams.
Dates & times
| Date | Time | Add to calendar |
|---|---|---|
| 13 Nov 2025 | 4:00pm - 5:00pm |
Accessibility
If you are attending an event and need the College to help with any mobility requirements you may have, please contact the event organiser in advance to ensure we can accommodate your needs.
