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Boris Traue: 'The Coached Self. Thinking Subjectivities after Neoliberalism'


8 Dec 2010, 3:00pm - 5:00pm

1204, Warmington Tower

Event overview

Cost Free
Department Centre for Invention and Social Process
Contact sociology(@gold.ac.uk)

Boris Traue is Post-Doc at the Technische Universität Berlin and former CSISP visiting research fellow.

The neoliberal era was characterised by the rise of consulting, counselling, and coaching, which by now have permeated many, if not all fields of practice.

Boris Traue's recent book argues that the genealogy of the 'coached self' must be traced back to alternative therapies of the 18th and 19th century. These techniques of magnetism, hypnosis and suggestion are later rearticulated within cybernetic thought and joined with the media and technologies of personnel management. Whereas older psy-dispositifs generate an introspective, hermeneutic and situated self, coaching and consulting foster a projective, visualising, and connective self. Practices of self-care advocated by the new therapeutics clearly extend biopower into contemporary 'psychopower' within a context of govern'mediality'. Yet, this diagnosis is not exhaustive, demanding a -rethinking of potential socialities, subjectivities, and a politics care after the failure of neoliberal ideology, if not its technologies.

Dates & times

Date Time Add to calendar
8 Dec 2010 3:00pm - 5:00pm
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