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Visual images of neighbourhoods - how reliably can they predict who lives where?


14 Nov 2013, 4:00pm - 6:00pm

143, Richard Hoggart Building

Event overview

Cost Free, all welcome
Department Centre for Urban & Community Research
Contact cucr(@gold.ac.uk)

Part of the CUCR Seminar Series

The originator of the Mosaic and Acorn neighbourhood classifications, Richard Webber is associated with the use of “commercial sociology” and “big data” as alternatives source of evidence in the social sciences to the traditional research questionnaire. Geodemographic classifications such as Mosaic and Acorn associate each postcode with categories such as “New Urban Colonists”, “Rustbelt Resilience” or “Summer Playgrounds” based on the demographics of their residents. He is also visiting professor in the geography department at Kings College London.

Dates & times

Date Time Add to calendar
14 Nov 2013 4:00pm - 6:00pm
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