Event overview
Virtual and Mixed Reality environments, User Experience in gaming, user responses to big data visualisation
Jonny will present a brief introduction to his team's work applying a wide range of subjective and objective measures of human behaviour to understand and optimise media experiences across multiple applications. He will showcase examples spanning presence in Virtual and Mixed Reality environments, User Experience in gaming, user responses to big data visualisations to aid human understanding and discovery of meaning in the data, and identifying how smart environments can respond most appropriately to human behaviours within the environments.
BRIEF BIO:
Professor Freeman is a Sheffield graduate, and his first application of objective behavioural measures in the commercial world was for an advertising agency in Manchester, with eye tracking equipment from the Psychology Department at Sheffield. The presentation will show how his team's approach has developed since then, and highlight ongoing research and development projects, including the CEEDs project (ceeds-project.eu), MindSee (http://www.mindsee.eu) and the application of i2 media's work on responsive media environments to connected retail, and to more effective advertising via both traditional and social media.
www.gold.ac.uk/cccc/whitehead/
Dates & times
| Date | Time | Add to calendar |
|---|---|---|
| 25 Feb 2015 | 4:00pm - 5:30pm |
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