A research seminar organised by the Goldsmiths Media Ethnography Group
In this talk, Professor Markham discusses key conceptual and practical considerations for getting closer to the granularity of lived experience in digitally-saturated social contexts. Based on five years of experiments in the field with the Remix Culture, Remix Methods project, Annette has trained over 1400 young people in Denmark and the U.S. to become ethnographers of their own digital lived experience. The project illustrates the need for ethnographers to be flexible and adaptive in matching the best ethnographic methods to the complexity of the 21st Century social situation. It also illustrates the ethical value of shifting one's purpose from description to intervention in an era that continues to intertwine human experience with Internet technologies.
Annette Markham is Professor MSO of Information Studies at Aarhus University, Denmark. She studies identity in social media, digital culture, and organizational theory. Professor Markham is particularly well known for her focus on innovative and ethical methods for the qualitative analysis of digital social contexts.
Goldsmiths Media Ethnography Group
Dates & times
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