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MA in Creative & Cultural Entrepreneurship: Media & Communications Pathway

  • Length
    1 year full-time or 2 years part-time
  • Department
    Institute for Creative and Cultural Entrepreneurship, Media and Communications

Course overview

This programme allows you to develop the business/entrepreneurial skills and attributes to commercialise on your creative and cultural practices and/or knowledge.

The Media and Communications Pathway of the MA in Creative and Cultural Entrepreneurship allows you to build on a historical and theoretical understanding of cultural and creative industries and the development of a cultural economy to create your own creative initiatives, which might be research-based, policy-based, practice-based, or a combination of any or all of these.

The MA will be taught in partnership by a number of departments within Goldsmiths and with key individuals and organisations in the creative and cultural industries sector.

Our collective approach is to integrate entrepreneurship within the development of creative practices and to take a ‘creative’ approach to the development of new businesses and the infrastructure that supports them.

Contact the department

If you have specific questions about the degree, contact the Admissions Tutor

Modules & structure

The programme contains four taught modules and a further dissertation/portfolio component.

You'll have a range of choices throughout the degree enabling you to design a pathway that is most relevant to your academic, business and career ambitions.

All students take modules I and III, and you can choose between options offered in media for modules II and IV.

Attendance is mandatory for all taught sections of the programme. To encourage collaborative learning we try to teach all students together wherever possible, irrespective of their particular pathway.

Module title Credits
  Module I: Theories of the Culture Industry: work, creativity and precariousness 30 credits
  Module II: Creative Practice 30 credits
  Module III: Entrepreneurial Modelling 30 credits

Module IV: Entrepreneurial Practices and Modes of Production within one creative industry sector

You can choose from two strands for this module (i) College-Based and (ii) Internship.

(i) College-based

Delivered by the partner departments – these modules deal with creative sector issues and case studies within a specific discipline, although taking into account the cross-over with other areas – including Performing Arts (theatre and dance), Visual Arts, Music, Design, Media & Communications, Publishing and Computing. As well as studying producing companies, this would also include consideration of creative agencies relating to the above. The programme will start with the above areas but in this modular system can easily expand to include other subjects.

Computing offers Sector overview: Games and Interactive Entertainment Industries.

Design offers Sector overview consisting of: Component A – Design and Futuring, and Component B – Business and Design, or an industry placement.

Drama offers A Sector overview: Cultural Policy and Practice combined with management practice in audience development and fundraising. 

Fashion offers Designing Fashion, taught by the Department of Design (subject to approval).

Media and Communications offers Either an industry placement, assessed by placement report, or an industry contextual module: Media Landscapes.

Music offers Sector overview of Music industries (a) combined with management practice in audience development and fundraising.

(ii) Internship

You will undertake an internship within an SME, Producing or Research Organisation within the cultural and creative industries. There will be initial taught/tutorial sessions on managing an internship and experiential learning and assessment would be by an analytical report on the ‘culture of management’ of the organisation. In some pathways this will be augmented by classes in specific skill areas (such as marketing) as you are likely to be working in skill-specific departments of organisations.

It is envisaged that the internship would be the equivalent of two to three days a week for three months, however each internship will be individually negotiated between you, the organisations (learning partner), and the department. Although duration and attendance pattern of each internship will vary, it will provide you with the context and experience to undertake the assessment. Please note that these module options are subject to ongoing revision. Any changes will be available at the start of the programme.

Module V: Dissertation or Project/Portfolio plus reflective analysis
The content and research imperatives of the dissertation/portfolio can be developed in tutorials with staff to address your individual needs. It could range from an entirely written document researching a particular area of the cultural and creative industries to a fully developed proposal for a new business. 

To encourage collaborative learning we try to teach all students together wherever possible, irrespective of your particular pathway.

Download the programme specification for this degree to find out more about what you'll learn and how you'll be taught and assessed.

Please note that due to staff research commitments not all of these modules may be available every year.

Department

We engage directly with external partners from the creative industries,
and make use of our home in the heart of this thriving global city

Institute for Creative and Cultural Entrepreneurship

The creative industries and cultural sector are continuing to grow at a rapid rate. In the Institute for Creative and Cultural Entrepreneurship (ICCE) we specialise in preparing our students to understand, manage and innovate in these fascinating areas.

Many of our programmes are taught in partnership with international, regional and local cultural organisations, giving you the opportunity to gain direct experience of professional practice.

Find out more about the Institute for Creative and Cultural Entrepreneurship.


We are ranked:
27th in the world for communication and media studies**
1st in the UK for the quality of our research***

Media and Communications

We’ve also been ranked by LinkedIn as one of the top graduate universities for media professionals, because so many of our graduates go on to find jobs in the industry.

The department includes some of the top academics in the world for this discipline – the pioneers of media, communications and cultural studies. They actively teach on our programmes, and will introduce you to current research and debate in these areas. And many of our practice tutors are industry professionals active in TV, film, journalism, radio and animation.

We also run EastLondonLines.co.uk – our 24/7 student news website – which gives students the opportunity to gain experience working in a real-time news environment.

And we run regular public events featuring world-renowned writers and practitioners that have recently included Danny Boyle, Gurinda Chadha, Noel Clark and Tessa Ross. So you’ll get to experience the latest developments and debates in the industry.

Find out more about the Department of Media and Communications

**QS World University Rankings by subject 2016
***Research Excellence Framework 2014, Times Higher Education research intensity subject rankings

Skills & careers

Careers

The programme will enable those who have previously studied an area of creative study/practice, such as computing (games and entertainment), to start a career developing a business arising from an existing or new creative practice. This may relate directly to a 'product' or 'process' arising from you own practice or to a form of 'expertise', 'consultancy' or 'knowledge'.

The programme will also equip those who wish to work within organisations that develop the infrastructure and environment for new creative businesses with the capacity to flourish in a variety of contexts.

Skills

You can expect to develop an independence and integrity in developing creative ideas. You will be able to apply entrepreneurial approaches to creative projects and demonstrate an understanding of different business models to establish a creative enterprise. You will also develop team-working and leadership skills, and effective business and communication skills.

Find out more about employability at Goldsmiths

Student profiles

Ernest

“The course offers knowledge in a rare combination of art, culture and entrepreneurism, key assets in the current world we live in.”

“The course offers knowledge in a rare combination of art, culture and entrepreneurism, key assets in the current world we live in.”

Entry requirements

You should have (or expect to be awarded) an undergraduate degree of at least upper second class standard in a relevant/related subject. 

You might also be considered for some programmes if you aren’t a graduate or your degree is in an unrelated field, but have relevant experience and can show that you have the ability to work at postgraduate level.

Equivalent qualifications
We accept a wide range of international qualifications. Find out more about the qualifications we accept from around the world.

English language requirements
If English isn’t your first language, you’ll need to meet our English language requirements to study with us.

For this programme we require:

IELTS 7.0 (including 7.0 in the written test)

If you need assistance with your English language, we offer a range of courses that can help prepare you for postgraduate-level study.

How to apply

You apply directly to Goldsmiths using our online application system. 

Before submitting your application you’ll need to have:

  • Details of your education history, including the dates of all exams/assessments
  • The email address of your referee who we can request a reference from, or alternatively an electronic copy of your academic reference
  • personal statement – this can either be uploaded as a Word Document or PDF, or completed online
  • If available, an electronic copy of your educational transcript (this is particularly important if you have studied outside of the UK, but isn’t mandatory)

You must demonstrate in your written application and in an interview that you have a capacity for creative and cultural entrepreneurship, and that you are able to meet the intellectual demands of the programme.

You'll be able to save your progress at any point and return to your application by logging in using your username/email and password.

When to apply

We accept applications from 1 October to 30 June for students wanting to start the following September. When applying, please specify your preferred pathway (in this case, Media and Communications). 

We encourage you to complete your application as early as possible, even if you haven't finished your current programme of study. It's very common to be offered a place that is conditional on you achieving a particular qualification. 

Late applications will only be considered if there are spaces available.

If you're applying for funding you may be subject to an application deadline.

Selection process

Admission to many programmes is by interview, unless you live outside the UK. Occasionally, we'll make candidates an offer of a place on the basis of their application and qualifications alone.

Find out more about applying.

Fees & funding

Find out more about funding opportunities for home/EU applicants, or funding for international applicants. If you're applying for funding, you may be subject to an application deadline.

AHRC.

Find out more about tuition fees.

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