MA in Creative and Cultural Entrepreneurship

  • Length
    1 year full-time or 2 years part-time
  • Department
    Institute for Creative and Cultural Entrepreneurship

Course overview

The MA in Creative and Cultural Entrepreneurship should be attractive if you either wish to develop a business arising from an existing creative practice or to understand how to create the infrastructure and environment for new creative businesses.

This programme offers a number of pathways:

It's an ideal Masters if you want to develop a business in one of these fields, or in new areas of the creative industries. 

The Masters is taught in partnership by a number of departments within Goldsmiths and with key individuals and organisations in the creative and cultural industries sector.

Our collective approach is to integrate entrepreneurship within the development of creative practices and to take a ‘creative’ approach to the development of new businesses and the infrastructure that supports them.

This programme is designed to allow you to continue to innovate, but also to provide the requisite business/entrepreneurial skills and attributes to commercialise your creative and cultural practices and/or knowledge.

You’ll be able to build on a historical and theoretical understanding of cultural and creative industries and the development of a cultural economy to create your own creative initiatives, which might be research-based, policy-based, practice-based, or a combination of any or all of these.

This programme has an exit route at Postgraduate Diploma level. 

Contact the department

If you have specific questions about the degree, contact ICCE Administrator

Modules & structure

The programme contains four taught modules and a further dissertation/portfolio component.

You'll have a range of choices throughout the degree enabling you to design a pathway that is most relevant to your academic, business and career ambitions.

All students take modules I and III, and you can choose between options offered for your chosen pathway for modules II and IV.

Attendance is mandatory for all taught sections of the programme. To encourage collaborative learning we try to teach all students together wherever possible, irrespective of their particular pathway.

Module title Credits
  Module I: Theories of the Culture Industry: work, creativity and precariousness 30 credits
  Module II: Creative Practice 30 credits
  Module III: Entrepreneurial Modelling 30 credits

Module IV: Entrepreneurial Practices and Modes of Production within one creative industry sector

You can choose from two strands for this module (i) College-Based and (ii) Internship.

(i) College-based

Delivered by the partner departments – these modules deal with creative sector issues and case studies within a specific discipline, although taking into account the cross-over with other areas – including Performing Arts (theatre and dance), Visual Arts, Music, Design, Media & Communications, Publishing and Computing. As well as studying producing companies, this would also include consideration of creative agencies relating to the above. The programme will start with the above areas but in this modular system can easily expand to include other subjects.

Computing offers Sector overview: Games and Interactive Entertainment Industries.

Design offers Sector overview consisting of: Component A – Design and Futuring, and Component B – Business and Design, or an industry placement.

Drama offers A Sector overview: Cultural Policy and Practice combined with management practice in audience development and fundraising. 

Fashion offers Designing Fashion, taught by the Department of Design (subject to approval).

Media and Communications offers Either an industry placement, assessed by placement report, or an industry contextual module: Media Landscapes.

Music offers Sector overview of Music industries (a) combined with management practice in audience development and fundraising.

(ii) Internship

You will undertake an internship within an SME, Producing or Research Organisation within the cultural and creative industries. There will be initial taught/tutorial sessions on managing an internship and experiential learning and assessment would be by an analytical report on the ‘culture of management’ of the organisation. In some pathways this will be augmented by classes in specific skill areas (such as marketing) as you are likely to be working in skill-specific departments of organisations.

It is envisaged that the internship would be the equivalent of two to three days a week for three months, however each internship will be individually negotiated between you, the organisations (learning partner), and the department. Although duration and attendance pattern of each internship will vary, it will provide you with the context and experience to undertake the assessment. Please note that these module options are subject to ongoing revision. Any changes will be available at the start of the programme.

Module V: Dissertation or Project/Portfolio plus reflective analysis
The content and research imperatives of the dissertation/portfolio can be developed in tutorials with staff to address your individual needs. It could range from an entirely written document researching a particular area of the cultural and creative industries to a fully developed proposal for a new business. 

To encourage collaborative learning we try to teach all students together wherever possible, irrespective of your particular pathway.

Download the programme specification for this degree to find out more about what you'll learn and how you'll be taught and assessed.

Please note that due to staff research commitments not all of these modules may be available every year.


We engage directly with external partners from the creative industries,
and make use of our home in the heart of this thriving global city

Institute for Creative and Cultural Entrepreneurship

The creative industries and cultural sector are continuing to grow at a rapid rate. In the Institute for Creative and Cultural Entrepreneurship (ICCE) we specialise in preparing our students to understand, manage and innovate in these fascinating areas.

Many of our programmes are taught in partnership with international, regional and local cultural organisations, giving you the opportunity to gain direct experience of professional practice.

Find out more about the Institute for Creative and Cultural Entrepreneurship.

Skills & careers


You can expect to develop an independence and integrity in developing creative ideas. You will be able to apply entrepreneurial approaches to creative projects and demonstrate an understanding of different business models to establish a creative enterprise. You will also develop team-working and leadership skills, and effective business and communication skills.


The programme will enable those who have previously studied an area of creative study/practice, such as music, media, theatre and performance, design, or computer games, to start a career developing a business arising from an existing or new creative practice.

This may relate directly to a 'product' or 'process' arising from you own practice or to a form of 'expertise', 'consultancy' or 'knowledge'. The programme will also equip those who wish to work within organisations that develop the infrastructure and environment for new creative businesses with the capacity to flourish in a variety of contexts.

Find out more about employability at Goldsmiths.



"The campus feels like home and my MA fellow students are big dreamers, so its challenging to get your best ideas out there but at the same time it's comfortable to do so." 

"I'm currently beginning my MA and I'm already very happy with the whole atmosphere. The campus feels like home and my MA fellow students are big dreamers, so its challenging to get your best ideas out there but at the same time it's comfortable to do so." 


"It really opens doors to endless networking opportunities that help me develop my project and my skills further."

"I am studying MA Creative and Cultural Entrepreneurship, which offers business modeling techniques to a wide array of creative practices, such as music, media, theatre, design, fashion and more. So whether you're a musician, a performer, a filmmaker, a designer or just an amateur artist looking to develop your skills, there is something for you on that Masters. It offers a mix of theory and practice, and it is to a great extent flexible allowing you to design your own 'thesis project' hence tailoring it to your needs and future career ambitions.

The good thing about my Goldsmiths experience is the diversity of cultures and backgrounds of the people in my class. I think we have at least 20 different nationalities on my course, we work together very well and we're well connected. It's amazing how I can share my ideas and get feedback from different corners of the world, all grouped together in one class. It really opens doors to endless networking opportunities that help me develop my project and my skills further. Also the unique use of London's attractions and resources makes my experience very inspiring and complete. London is a very cinematic city, and in every corner there is always something to capture, a fun fact to learn, an interesting individual to speak to, there is tons of inspiration everywhere, you just have to make the best out of it.

What I like about Goldsmiths is that every time I walk in the university I feel like I'm walking in a bubble isolated from the real world. Orchestra playing all the time in the Richard Hoggart Building, weird creative notes on the school walls, creative ads about the endless interesting calendar events, the societies and workshops are quite diverse and nice. I like the chilled artistic atmosphere, and the creative minds floating all over the place."


"I chose Goldsmiths because of its well-known reputation, the diverse range of courses related to the arts and culture, excellent teachers, and friendly staff."

"My experience during my course has been wonderful, as all my classmates are amazing and talented. We come from different countries from all around the world, and we learn together how to make our dreams come true. London is the centre of creativity and culture in the UK.

As Goldsmiths is located in London, I feel I am right in the cultural centre of the world and after class I have opportunities to experience world-class cultural institutions. I have some work experience in music related business, but I always wanted to know more about the industry and to make my ideas become more practical. The well-established facilities at Goldsmiths provide students with an excellent environment for study. In addition, the lectures and workshops are beyond your imagination, and the awesome classmates and teachers are the soul of this school. I believe my course has brought me closer to achieving my career aims."

Entry requirements

You should have (or expect to be awarded) an undergraduate degree of at least upper second class standard in a relevant/related subject. There may also be pathway-specificy entry requirements. 

You might also be considered for some programmes if you aren’t a graduate or your degree is in an unrelated field, but have relevant experience and can show that you have the ability to work at postgraduate level.

Equivalent qualifications
We accept a wide range of international qualifications. Find out more about the qualifications we accept from around the world.

English language requirements
If English isn’t your first language, you’ll need to meet our English language requirements to study with us.

For this programme we require:

IELTS 7.0 (including 7.0 in the written test)

If you need assistance with your English language, we offer a range of courses that can help prepare you for postgraduate-level study.

How to apply

You apply directly to Goldsmiths using our online application system. When applying, please specify your preferred pathway:

  • Computing
  • Design
  • Fashion
  • Media & Communications
  • Music 
  • Theatre & Performance

You must demonstrate in your written application and in interview that you have capacity and capability for, and an understanding of creative and cultural entrepreneurship, and that you are able to meet the intellectual demands of the programme.

Before submitting your application you’ll need to have:

  • Details of your education history, including the dates of all exams/assessments
  • The email address of your referee who we can request a reference from, or alternatively an electronic copy of your academic reference
  • personal statement – this can either be uploaded as a Word Document or PDF, or completed online
  • If available, an electronic copy of your educational transcript (this is particularly important if you have studied outside of the UK, but isn’t mandatory)

You'll be able to save your progress at any point and return to your application by logging in using your username/email and password.

When to apply

We accept applications from October until 1 June for students wanting to start the following September. 

We encourage you to complete your application as early as possible, even if you haven't finished your current programme of study. It's very common to be offered a place that is conditional on you achieving a particular qualification. 

Late applications will only be considered if there are spaces available.

If you're applying for funding, you may be subject to an earlier application deadline. 

Selection process

Admission to many programmes is by interview, unless you live outside the UK. Occasionally, we'll make candidates an offer of a place on the basis of their application and qualifications alone.

Find out more about applying.

Fees & funding

Find out more about funding opportunities for home/EU applicants, or funding for international applicants. If you're applying for funding, you may be subject to an application deadline.


Find out more about tuition fees.

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