MA in Creative and Cultural Entrepreneurship

The MA in Creative and Cultural Entrepreneurship programme, with an exit route at Postgraduate Diploma level, should be attractive to people who either wish to develop a business arising from an existing creative practice or to understand how to create the infrastructure and environment for new creative businesses in the fields of ComputingDesignFashion, Media and CommunicationsMusic or Theatre and Performance  or in new areas of the creative industries to flourish in a variety of contexts (eg city, rural, regional, national).

1 year full-time or 2 years part-time.
If you're applying for funding, you may be subject to an application deadline. Find out more about funding opportunities for home/EU applicants, or funding for international applicants.


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The MA is taught in partnership by a number of departments within Goldsmiths and with key individuals and organisations in the creative and cultural industries sector.

Our collective approach is to integrate entrepreneurship within the development of creative practices and to take a ‘creative’ approach to the development of new businesses and the infrastructure that supports them.

This programme is designed to allow you to continue to innovate, but also to provide the requisite business/entrepreneurial skills and attributes to commercialise your creative and cultural practices and/or knowledge.

You’ll be able to build on a historical and theoretical understanding of cultural and creative industries and the development of a cultural economy to create your own creative initiatives, which might be research-based, policy-based, practice-based, or a combination of any or all of these.

What you study

The programme contains four taught modules and a further dissertation/portfolio component.

You'll have a range of choices throughout the degree enabling you to design a pathway that is most relevant to your academic, business and career ambitions.

All students take modules I and III, and you can choose between options offered for your chosen pathway for modules II and IV.

  • Module I: Theories of the Culture Industry: work, creativity and precariousness (30 credits)
  • Module II: Creative Practice (30 credits)
  • Module III: Entrepreneurial Modelling (30 credits)
  • Module IV: Entrepreneurial Practices and Modes of Production within one creative industry sector (30 credits)
  • Module V: Dissertation or Project/Portfolio plus reflective analysis (60 credits)

To encourage collaborative learning we try to teach all students together wherever possible, irrespective of your particular pathway.

Find out more about the exciting things our students and graduates do.

Applying and entrance requirements

You can apply directly to Goldsmiths via the website by clicking the ‘apply now’ button on the main programme page.

When applying, please specify your preferred pathway:

  • Computing (games and entertainment)
  • Design
  • Entrepreneurial Leadership
  • Fashion
  • Media and Communications
  • Music
  • Theatre and Performance

You must demonstrate in your written application and in interview that you have capacity and capability for, and an understanding of creative and cultural entrepreneurship, and that you are able to meet the intellectual demands of the programme.

Before submitting your application you’ll need to have: 

  • Details of your education history, including the dates of all exams/assessments.
  • The email address details of your referee who we can request a reference from, or alternatively an electronic copy of your academic reference.
  • A personal statement. This can either be uploaded as a Word Document or PDF, or completed online.
  • If available, an electronic copy of your educational transcript (this is particularly important if you have studied outside of the UK, but isn’t mandatory).

You'll be able to save your progress at any point and return to your application by logging in using your username/email and password.

When to apply

We accept applications from 1 October until 1 June for students wanting to start the following September. 

We encourage you to complete your application as early as possible, even if you haven't finished your current programme of study. It's very common to be offered a place that is conditional on you achieving a particular qualification. 

If you're applying for funding you may be subject to an application deadline. Find out more about funding opportunities for UK/EU students and international students. 

Late applications will only be considered if there are spaces available.

Selection process

Admission to many programmes is by interview, unless you live outside the UK. Occasionally, we'll make candidates an offer of a place on the basis of their application and qualifications alone.

Entrance requirements

You should have (or expect to be awarded) an undergraduate degree of at least upper second class standard in a relevant/related subject.

We also accept a wide range of international equivalent qualifications, which can be found on our country-specific pages. If you'd like more information, please contact the Admissions Office.

Computing (games and entertainment) pathway: A high degree classification or high level professional experience in a discipline related to computing in the creative industries, including computer games, film/TV/video post-production, social media and the web, visualisation and computer graphics-based practices.

Design pathway: A high degree classification in a discipline that has a demonstrable relationship to design and/or research. Applicants with relevant work experience will also be considered. 

Fashion pathway: Relevant experience is desireable.

Media and Communications pathway: Experience in media and cultural studies at undergraduate level is desirable.

Music pathway: Evidence of engagement with contemporary music making is desirable, together with some understanding of management/administration issues as they particularly relate to music and musicians.

Theatre and Performance pathway: Relevant experience is desirable.

English language

If your first language isn't English, you need a minimum score of 7.0 in IELTS (including 7.0 in the written element) to demonstrate the required level of English language competence to enroll and study on our programmes. 

Please check our English Language requirements for more information.

Find out more about applying 

Contact us 

Get in touch via our online form


+44 (0)20 7919 7766

International (non-EU)

+44 (0)20 7919 7702

Modules and structure

All students take modules I and III, and you can choose between options offered for your chosen pathway for modules II and IV.

Code Module title Credits
tbc Module I: Theories of the Culture Industry: work, creativity and precariousness 30 CATS

This module sets out the key theorisations of the culture industry. While incorporating classical figurations of the culture industry, the module
is primarily concerned with assembling a clear engagement with contemporary research, such as that spearheaded by leading researchers at
Goldsmiths. The organisation and substance of work and of precarious labour; the developing debates and mechanisms of ‘intellectual property’; cultural workers’ development of institutions and networks; and contemporary configurations of the professional will be discussed. Students will learn to strategise cultural production and intervention through exploration of relevant material. The globalisation of the culture industry will provide a persistent and ambitious point of reference.

Various Module II: Creative Practice 30 CATS

In line with the ethos of this programme, which seeks to foster the development of creativity and entrepreneurship as related activities rather than bringing entrepreneurship or business to creativity, this module allows participants to continue to develop their understanding of a creative practice. This module, therefore, comprises studies in one area of creative practice e.g. music, theatre, design, creative computing, creative writing, film etc. It will normally be necessary for a student to have a background in the area they wish to continue to study as this course is primarily concerned with the creative discipline rather than its management or entrepreneurial potential. However, many of the
students already taking these modules do not come directly from a creative background in that particular discipline but have a keen interest in it, and as such these modules are designed to accommodate this approach. Students will be closely tutored on which course is most suitable for them. 

Each department contributing to this Master’s programme will make available a range of modules relating to the study of practice.

Computing offers modules to the value of 30 credits from: Advanced Programming in Computer Games and Entertainment; Maths and Graphics for Computer Games; Artificial Intelligence for Games and Special Effects; or Physics and Animation for Games and Entertainment Systems.

Design offers either Studio Practice Model (30 credits) or two of the following 15-credit modules: Methods and Processes I; Methods and processes II; Practice of Space; or Creative Technologies. Drama and Theatre Arts offers Any one of the following 30-credit modules: Cultural Policy and Practice; The Sociocultural Analysis of the Musical; New Performance Writing in the UK; Performance Art and Health; Perfomance Praxis.11

Fashion offers a module focusing on the 21st century fashion landscape and considering ethical and environmental concerns, feminism and fashion and the role of the designer in the fashion business. Please note: this pathway is still ‘subject to approval’.

Media and Communications offers one 30-credit module from a range of modules including Political Economy of the Mass Media and The Structure of Contemporary Political Communications plus a number of other theory or practice options that are offered subject to availability.

Music offers one of the following 30-credit modules: Contemporary Ethnomusicology; Encounters in African American Music; Ethnographic Film and Music Research; Modernism and Post-modernism; Musicological Theory; Philosophies of Music; Popular Music and Cultural Theory; Post-Tonal Theory and Analysis; Research Methods in Music and Contemporary Culture; Sound Agendas; Sources and Resources; Soviet Music and Politics; Traditions of Practice; Working with Original Musical Documents.

CU71023A Module III: Entrepreneurial Modelling 30 CATS

This module aims to nurture the skills and attitudes of students to allow them to become innovators and to provide models of entrepreneurial/business support relevant and useful for creative entrepreneurs. This module will provide a link between the theoretical aspects of the broader overview of the sector and the practice specifics, and work to focus on how creativity can be strengthened when put through creative commercialisation modelling techniques. The module has evolved from NESTA’s Creative Pioneer Programme and will use the Modelling Techniques that were designed and have evolved from `The Academy’ and `Insight Out’ which provide approaches to commercialising creativity. 

It will critically review the key characteristics of successful enterprises, entrepreneurs and leaders, within the cultural and more commercially focussed creative industries. It will look at the range of business models that exist and review how best to build a financially sustainable organisation. The key areas of modelling techniques covered are: Relationship Modelling – this will assist students to understand the range of business models in the creative industries, and to create the most appropriate route to market; it will consider the relationship that the originator of the creative idea has to the production, distribution and the audience/customer/client; it uncovers the student’s relationship to “reward”. Evidence Modelling – this model uses Marshall McLuhan’s Tetrad Model to review the likely impact of the idea; it helps makes the enterprise tangible and to ensure that the entrepreneur remains in control of the effects of their ideas. Using the modelling technique helps students to articulate their values and the benefits of their ideas. Blueprint Modelling – an approach to creating an operating plan, which will move their idea to market, articulating all of the activities and responsibilities required. Consequence Modelling – using all of the knowledge from the modelling techniques, this will uncover the financial consequences of the decisions made. It will introduce them to basic financial modelling concepts, and ensure they are comfortable with the financial language of creative entrepreneurs. 

Various Module IV: Entrepreneurial Practices and Modes of Production within one creative industry sector 30 CATS

You can choose from two strands for this module (i) College Based and (ii) Internship.

(i) College-based

Delivered by the partner departments – these modules deal with creative sector issues and case studies within a specific discipline, although taking into account the cross-over with other areas – including Performing Arts (theatre and dance), Visual Arts, Music, Design, Media & Communications, Publishing and Computing. As well as studying producing companies, this would also include consideration of creative agencies relating to the above. The programme will start with the above areas but in this modular system can easily expand
to include other subjects.

Computing offers Sector overview: Games and Interactive Entertainment Industries.

Design offers Sector overview consisting of: Component A – Design and Futuring, and Component B – Business and Design, or an industry

Drama offers A Sector overview: Cultural Policy and Practice combined with management practice in audience development and fundraising.
Fashion offers Designing Fashion, taught by the Department of Design (subject to approval).

Media and Communications offers Either an industry placement, assessed by placement report, or an industry contextual module: Media Landscapes.

Music offers Sector overview of Music industries (a) combined with management practice in audience development and fundraising.

(ii) Internship

Students will undertake an internship within an SME, Producing or Research Organisation within the cultural and creative industries. There will
be initial taught/tutorial sessions on managing an internship and experiential learning and assessment would be by an analytical report on
the ‘culture of management’ of the organisation. In some pathways this will be augmented by classes in specific skill areas (such as marketing) as students are likely to be working in skill-specific departments of organisations.

It is envisaged that the internship would be the equivalent of two to three days a week for three months, however each internship will be individually negotiated between you, the organisations (learning partner), and the department. Although duration and attendance pattern of each internship will vary, it will provide you with the context and experience to undertake the assessment. Please note that these module options are subject to ongoing revision. Any changes will be available at the start of the programme.

tbc Module V: Dissertation or Project/Portfolio plus reflective analysis 60 CATS

The content and research imperatives of the dissertation/portfolio can be developed in tutorials with staff to address your individual needs. It could range from an entirely written document researching a particular area of the cultural and creative industries to a fully developed proposal
for a new business.

Programme specification

To find out more about this degree, including details about the ways you'll be assessed and information about our marking criteria, you can download the programme specification.

Student and Graduate profiles


Samah received a prestigious Chevening Scholarship to study at Goldsmiths

"It really opens doors to endless networking opportunities that help me develop my project and my skills further."

I am studying MA Creative and Cultural Entrepreneurship, which offers business modeling techniques to a wide array of creative practices, such as music, media, theatre, design, fashion and more. So whether you're a musician, a performer, a filmmaker, a designer or just an amateur artist looking to develop your skills, there is something for you on that Masters. It offers a mix of theory and practice, and it is to a great extent flexible allowing you to design your own 'thesis project' hence tailoring it to your needs and future career ambitions.

The good thing about my Goldsmiths experience is the diversity of cultures and backgrounds of the people in my class. I think we have at least 20 different nationalities on my course, we work together very well and we're well connected. It's amazing how I can share my ideas and get feedback from different corners of the world, all grouped together in one class. It really opens doors to endless networking opportunities that help me develop my project and my skills further. Also the unique use of London's attractions and resources makes my experience very inspiring and complete. London is a very cinematic city, and in every corner there is always something to capture, a fun fact to learn, an interesting individual to speak to, there is tons of inspiration everywhere, you just have to make the best out of it.

What I like about Goldsmiths is that every time I walk in the university I feel like I'm walking in a bubble isolated from the real world. Orchestra playing all the time in the Richard Hoggart Building, weird creative notes on the school walls, creative ads about the endless interesting calendar events, the societies and workshops are quite diverse and nice. I like the chilled artistic atmosphere, and the creative minds floating all over the place.


"I feel considerably more confident and, crucially, more hopeful than I did even six months ago"

Lizzie completed an internship as part of the Santander internship programme

The internship programme has been a really positive experience for me. I’ve been fortunate in that I’ve had the opportunity to work in a professional environment, on real projects, but I’ve also had the time to continue some of the research I did when I was at Goldsmiths and that really interested me.

I worked on several projects across a range of sectors including mobile technology, financial services, publishing and media. I really enjoyed the different kinds of work I did – from desktop research and workshop development, to client presentations and working on deliverables. I even got to use my business modelling skills.

I feel considerably more confident and, crucially, more hopeful than I did even six months ago and I intend to invest in others the way I feel I have been invested in when I’m in the position to do so. It was a step into a new world and a fantastic opportunity to work with a cutting edge creative consultancy. I would definitely recommend the internship programme to other students.  


"I'm currently beginning my MA and I'm already very happy with the whole atmosphere. The campus feels like home and my MA fellow students are big dreamers, so its challenging to get your best ideas out there but at the same time it's comfortable to do so." 


"I chose Goldsmiths because of its well-known reputation, the diverse range of courses related to the arts and culture, excellent teachers, and friendly staff."

My experience during my course has been wonderful, as all my classmates are amazing and talented. We come from different countries from all around the world, and we learn together how to make our dreams come true. London is the centre of creativity and culture in the UK.

As Goldsmiths is located in London, I feel I am right in the cultural centre of the world and after class I have opportunities to experience world-class cultural institutions. I have some work experience in music related business, but I always wanted to know more about the industry and to make my ideas become more practical. The well-established facilities at Goldsmiths provide students with an excellent environment for study. In addition, the lectures and workshops are beyond your imagination, and the awesome classmates and teachers are the soul of this school. I believe my course has brought me closer to achieving my career aims.


"London is a city where creative and cultural industries play a key role in the economy. The city has endless networks and organisations utilising innovation and supporting social enterprises, and I think being a student at Goldsmiths in this specific program helped me even more to reach different networks and meet amazing people in the field."


The programme will enable those who have previously studied an area of creative study/practice, such as music, media, theatre and performance, design, or computer games, to start a career developing a business arising from an existing or new creative practice.

This may relate directly to a 'product' or 'process' arising from you own practice or to a form of 'expertise', 'consultancy' or 'knowledge'. The programme will also equip those who wish to work within organisations that develop the infrastructure and environment for new creative businesses with the capacity to flourish in a variety of contexts.


You can expect to develop an independence and integrity in developing creative ideas. You will be able to apply entrepreneurial approaches to creative projects and demonstrate an understanding of different business models to establish a creative enterprise. You will also develop team-working and leadership skills, and effective business and communication skills.

Content last modified: 09 Apr 2015

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