MA in Creative & Cultural Entrepreneurship

  • Length
    1 year full-time or 2 years part-time
  • Department
    Institute for Creative and Cultural Entrepreneurship
  • Funding available

Course overview

The MA in Creative and Cultural Entrepreneurship should be attractive if you either wish to develop a business arising from an existing creative practice or to understand how to create the infrastructure and environment for new creative businesses.

This programme offers a number of pathways:

It's an ideal Masters if you want to develop a business in one of these fields, or in new areas of the creative industries. All students bring a business idea to the programme to use as a live case study. 

The Masters is taught in partnership by a number of departments within Goldsmiths and with key individuals and organisations in the creative and cultural industries sector.

Our collective approach is to integrate entrepreneurship within the development of creative practices and to take a ‘creative’ approach to the development of new businesses and the infrastructure that supports them.

This programme is designed to allow you to continue to innovate, but also to provide the requisite business/entrepreneurial skills and attributes to commercialise your creative and cultural practices and/or knowledge.

You’ll be able to build on a historical and theoretical understanding of cultural and creative industries and the development of a cultural economy to create your own creative initiatives, which might be research-based, policy-based, practice-based, or a combination of any or all of these. Through the programme you will develop techniques to move your creative and critical thinking to entrepreneurial thinking.

This programme has an exit route at Postgraduate Diploma level. 

Contact the department

If you have specific questions about the degree, contact ICCE Administrator

Modules & structure

The programme contains four taught modules and a further dissertation/portfolio component.

You'll have a range of choices throughout the degree enabling you to design a pathway that is most relevant to your academic, business and career ambitions.

All students take modules I and III, and you can choose between options offered for your chosen pathway for modules II and IV.

Attendance is mandatory for all taught sections of the programme. To encourage collaborative learning we try to teach all students together wherever possible, irrespective of their particular pathway.

Module title Credits
  Module I: Theories of Capital 30 credits
  Module II: Creative Practice 30 credits
  Module III: Entrepreneurial Modelling 30 credits

Module IV: Entrepreneurial Practices and Modes of Production within one creative industry sector

You can choose from two strands for this module (i) College-Based and (ii) Internship.

(i) College-based

Delivered by the partner departments – these modules deal with creative sector issues and case studies within a specific discipline, although taking into account the cross-over with other areas – including Performing Arts (theatre and dance), Visual Arts, Music, Design, Media & Communications, Publishing and Computing. As well as studying producing companies, this would also include consideration of creative agencies relating to the above. The programme will start with the above areas but in this modular system can easily expand to include other subjects.

(ii) Work placement

You will undertake an internship within an SME, Producing or Research Organisation within the cultural and creative industries. There will be initial taught/tutorial sessions on managing an internship and experiential learning and assessment would be by an analytical report on the ‘culture of management’ of the organisation. In some pathways this will be augmented by classes in specific skill areas (such as marketing) as you are likely to be working in skill-specific departments of organisations.

It is envisaged that the work placement would be the equivalent of two to three days a week for three months, however each placement will be individually negotiated between you, the organisations (learning partner), and the department. Although duration and attendance pattern of each placement will vary, it will provide you with the context and experience to undertake the assessment. Please note that these module options are subject to ongoing revision. Any changes will be available at the start of the programme.

Module V: Dissertation or Project/Portfolio plus reflective analysis
The content and research imperatives of the dissertation/portfolio can be developed in tutorials with staff to address your individual needs. It could range from an entirely written document researching a particular area of the cultural and creative industries to a fully developed proposal for a new business. 

To encourage collaborative learning we try to teach all students together wherever possible, irrespective of your particular pathway.

Download the programme specification, relating to the 2017-18 intake. If you would like an earlier version of the programme specification, please contact the Quality Office.

Please note that due to staff research commitments not all of these modules may be available every year.


We engage directly with external partners from the creative industries,
and make use of our home in the heart of this thriving global city

Institute for Creative and Cultural Entrepreneurship

The creative industries and cultural sector are continuing to grow at a rapid rate. In the Institute for Creative and Cultural Entrepreneurship (ICCE) we specialise in preparing our students to understand, manage and innovate in these fascinating areas.

Many of our programmes are taught in partnership with international, regional and local cultural organisations, giving you the opportunity to gain direct experience of professional practice.

Find out more about the Institute for Creative and Cultural Entrepreneurship.

Skills & careers


You can expect to develop an independence and integrity in developing creative ideas. You will be able to apply entrepreneurial approaches to creative projects and demonstrate an understanding of different business models to establish a creative enterprise. You will also develop team-working and leadership skills, and effective business and communication skills.


The programme will enable those who have previously studied an area of creative study/practice, such as music, media, theatre and performance, design, or computer games, to start a career developing a business arising from an existing or new creative practice.

This may relate directly to a 'product' or 'process' arising from you own practice or to a form of 'expertise', 'consultancy' or 'knowledge'. The programme will also equip those who wish to work within organisations that develop the infrastructure and environment for new creative businesses with the capacity to flourish in a variety of contexts.

Find out more about employability at Goldsmiths.

Student profiles

Jeremy Young

"The classroom is embedded into your life as a creative worker, not the other way around."

I enrolled in Goldsmiths in 2012 because I had an idea, a seedling, for a business that I wanted to create. But I was scared, lacked confidence, and felt lost at sea in terms of where to start. The story was there, but I wasn't really sure how everything was going to come together. Over the course of my MA, aside from learning how to overcome that lack of self-confidence, learning to embrace risk and uncertainty and turn it into opportunity, and acquiring the necessary tools to start a business without a tried and trusted model out there, what I realized inevitably was that "I" am how it all comes together. I don't think this is something that's really teachable in a typical classroom, it takes immersion into one's field, collaboration and a pair of bootstraps, to learn that what comes from so deep within that it belongs only to you is the strongest asset an entrepreneur can bring into a creative enterprise. And honestly, that's something that I find to be unique to Goldsmiths as an education institution. The classroom is embedded into your life as a creative worker, not the other way around. 

Whether you're a brick and mortar with 500 years of capitalist history to support your business model, or a pioneering new form of commerce that doesn't exist yet, I think in this new, shapeless and experientially-biased economy, one of the most important lessons an entrepreneur can learn is to follow their gut. Don't sell toilet paper, and don't try to sell me "smart" bluetooth toilet paper, sell me toilet paper that reflects where you came from, what your values are, and that supports an overlooked global community with whom you've personally spent time. Remember that people invest in people, people support people, and people inspire people. Your business is only as valuable as your ability to communicate your passion and personality through it.

I used to think I needed to learn how to build a thing, I had to learn that it's better to know how to break it.

Mylène Dosal

"Without my tutors and friends from Goldsmiths I couldn’t have tapped into the boundless magic of creativity and find the necessary courage to be my creative self."

Three years ago I took the decision of reinventing my career so that I could follow my dreams. The first step towards that journey was moving to London and doing an MA in creative and cultural entrepreneurship at Goldsmiths University. Before this I was working in marketing and feeling like a misfit for my true passions are literature and graphic design. I was looking to expand my conceptual boundaries and find a business idea that could resonate with my personality. However during my academic time, I realised that more than entrepreneur I was an intellectual daydreamer desiring to understand modern storytelling and the creative strategies related to the appreciation of language.

This pushed me to take a risk and write an unconventional literary thesis as my own definition of creative entrepreneurship (which was the most crazy and rewarding challenge I could have ever designed). Without my tutors and friends from Goldsmiths I couldn’t have tapped into the boundless magic of creativity and find the necessary courage to be my creative self. Since I graduated, I have worked as a researcher for the Beautiful Meme (a creative agency managing clients like the V&A, Google, and D&AD festival) but also as a graphic designer for businesses like The Friday Club London (a collaborative marketing platform for start-ups) and now as a freelance book illustrator for Think Equal (an NGO that gives children access to emotional education through stories in books). I like to think of myself as a storytelling strategist and I owe that to my experience at Goldsmiths. 

Jean-Baptiste Leroux

" Goldsmith's MA opened my eyes to the artist's mindset and the need to mix business with empathy."

Goldsmith's MA opened my eyes to the artist's mindset and the need to mix business with empathy. 

Since graduation, I founded and manage ELX Art - a creative network and consultancy specialising in the delivery of art, art activations and artists for brands. 

I am also the Arts and Culture Chair of Georgetown University UK Alumni.

See more profiles for this programme

Entry requirements

You should have (or expect to be awarded) an undergraduate degree of at least upper second class standard in a relevant/related subject. There may also be pathway-specificy entry requirements. 

You might also be considered for some programmes if you aren’t a graduate or your degree is in an unrelated field, but have relevant experience and can show that you have the ability to work at postgraduate level.

You should have an idea for a business, or already be self-employed or have your own business.  

Equivalent qualifications
We accept a wide range of international qualifications. Find out more about the qualifications we accept from around the world.

English language requirements
If English isn’t your first language, you’ll need to meet our English language requirements to study with us.

For this programme we require:

IELTS 6.5 with a 6.5 in writing

If you need assistance with your English language, we offer a range of courses that can help prepare you for postgraduate-level study.

How to apply

You apply directly to Goldsmiths using our online application system. When applying, please specify your preferred pathway:

  • Computing
  • Design
  • Fashion
  • Media & Communications
  • Music 
  • Theatre & Performance

You must demonstrate in your written application and in interview that you have capacity and capability for, and an understanding of creative and cultural entrepreneurship, and that you are able to meet the intellectual demands of the programme.

Before submitting your application you’ll need to have:

  • Details of your education history, including the dates of all exams/assessments
  • The email address of your referee who we can request a reference from, or alternatively an electronic copy of your academic reference
  • personal statement – this can either be uploaded as a Word Document or PDF, or completed online

           Please see our guidance on writing a postgraduate statement

  • If available, an electronic copy of your educational transcript (this is particularly important if you have studied outside of the UK, but isn’t mandatory)

You'll be able to save your progress at any point and return to your application by logging in using your username/email and password.

When to apply

We accept applications from October until 1 June for students wanting to start the following September. 

We encourage you to complete your application as early as possible, even if you haven't finished your current programme of study. It's very common to be offered a place that is conditional on you achieving a particular qualification. 

Late applications will only be considered if there are spaces available.

If you're applying for funding, you may be subject to an earlier application deadline. 

Selection process

Admission to many programmes is by interview, unless you live outside the UK. Occasionally, we'll make candidates an offer of a place on the basis of their application and qualifications alone.

Find out more about applying.

Fees, funding & scholarships

Find out more about tuition fees.

Find out more about funding opportunities for home/EU applicants, or funding for international applicants. If you're applying for funding, you may be subject to an application deadline.



Students may apply for or ask to be considered for The Harprit Sekhon Scholarship in the Creative and Cultural Industries. This consists of one award of £1,000.

Find out more about applying for these scholarships

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