‘Making the invisible visible’: Why linguistics matters in the wider world
Dr Clare Anderson will be discussing her work as a consultant applying linguistic theory to real world contexts.
"The right or wrong words have the power to change a relationship, be it between brands and consumers, a message and its recipient, or colleagues in a company. The wrong language opens up gaps in relationships; when the words a brand uses no longer connect with its consumers, when a company stops talking to its customers as people, when people stop listening to each other, this can cause real problems. Often the root of the problem lies in the way language is being used, but this can be largely invisible to those using it.
In this session I will show you, using real life case studies, how I use language analysis to identify the language gaps and make them visible so that ways of talking and behaviour can start to change."
Dr. Anderson is a Visiting Lecturer in language and gender at Goldsmiths and an Associate Tutor at the University of Birmingham. Her research interests are in language, gender and ageing, and representations of women in advertising, and her book, ‘Discourses of Ageing and Gender’, has recently been published by Palgrave. She also runs her own consultancy which helps individuals, brands and companies to use language more effectively.
Dates & times
|Date||Time||Add to calendar|
|19 Mar 2019||3:30pm - 5:00pm|
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