Dr Vikram Kapoor

Book Section

• The Magic of Threshold Rituals: Cosmic Protection from Unseen Forces Kapoor, Vikram; Ní Bheacháin, Caoilfhionn and Belk, Russell W. 2025. The Magic of Threshold Rituals: Cosmic Protection from Unseen Forces. In: Cele Otnes and Tina M. Lowrey, eds. Rituals, Consumption and Marketing: A Research Companion. Abingdon: Routledge. ISBN 9781032871912

Article

• Reframing Self-gifting: Through the Lens of Spatiality, Materiality, Emotionality, and Temporality Kapoor, Vikram and Hosany, A R S. 2026. Reframing Self-gifting: Through the Lens of Spatiality, Materiality, Emotionality, and Temporality. Qualitative Market Research: An International Journal, ISSN 1352-2752
• Threshold Atmospheres: Conjuring the Affective in Inflection Kapoor, Vikram; Ní Bheacháin, Caoilfhionn and Belk, Russell. 2026. Threshold Atmospheres: Conjuring the Affective in Inflection. Marketing Theory, 26(3), pp. 593-615. ISSN 1470-5931
• The role of volitional reconsumption in the lives of gay men living with concealable stigmatized identities Kapoor, Vikram; Russell, Belk and Hein, Wendy. 2025. The role of volitional reconsumption in the lives of gay men living with concealable stigmatized identities. Journal of Business Research, 199, 115552. ISSN 0148-2963

Professional Activity

• Communication During Crisis: Lessons post-pandemic Kapoor, Vikram and Tasheva, Stefani. 2023. Communication During Crisis: Lessons post-pandemic.

Other

• The Power of the Threshold Kapoor, Vikram; Ní Bheacháin, Caoilfhionn and Belk, Russell W.. 2026. The Power of the Threshold. KBS Research Bulletin.
• Discourse analysis to understand unindicated co-conspirators and revelation of undisclosed co-authors Kapoor, Vikram and Belk, Russell. 2023. Discourse analysis to understand unindicated co-conspirators and revelation of undisclosed co-authors. SAGE Research Methods: Business and Management, London.