Dr. Kelly Meng

Article

• Methodological fitness-for-purpose in the phygital age: the case of luxury Parnwell, Michael and Meng, Kelly. 2024. Methodological fitness-for-purpose in the phygital age: the case of luxury. Qualitative Market Research, 27(3), pp. 433-448. ISSN 1352-2752
• Sustainability and Authenticity of Chinese Traditional Crafts in the Contexts of Luxury and Tourism Meng, Kelly and Hitchcock, Michael. 2020. Sustainability and Authenticity of Chinese Traditional Crafts in the Contexts of Luxury and Tourism. E-Journal of Tourism, 7(2), pp. 205-228. ISSN 2541-0857
• A Comparative Study on the Expression of Traditional Handicrafts and Urban Culture between Shanghai and London 上海—伦敦传统手工艺与城市文化品牌表达比 较研究 Chen, Qiaoshan and Meng, Kelly. 2019. A Comparative Study on the Expression of Traditional Handicrafts and Urban Culture between Shanghai and London 上海—伦敦传统手工艺与城市文化品牌表达比 较研究. Shanghai Vision 上海视觉, 2019(2), pp. 77-83.

Book

• Research Methods in Luxury Management Meng, Kelly and Parnwell, Michael. 2023. Research Methods in Luxury Management. Abingdon: Routledge. ISBN 9781032281100
• South African Business in China: Navigating Institutions Meng, Kelly. 2021. South African Business in China: Navigating Institutions. New York: Routledge. ISBN 9780367761301

Book Section

• Marketing Beyond the Eurocentric Gaze: Cultural Nuance and Luxury Logics in East Asia Meng, Kelly. 2026. Marketing Beyond the Eurocentric Gaze: Cultural Nuance and Luxury Logics in East Asia. In: Olga Mitterfellner, ed. De Gruyter Handbook of Fashion Marketing. Berlin: De Gruyter, pp. 273-295. ISBN 9783111564630