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Business, Management, Marketing

School of Creative Management

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Courses
Learn from industry leaders
Learn from internationally recognised researchers, global consultants, and authors of influential texts who bring their expertise directly into your studies.
Interdisciplinary edge
Our programmes combine creative, critical, and cutting-edge approaches, drawing on multiple disciplines to give you deeper, more insightful learning.
Real-world relevance
Our modules build practical, transferable skills for a successful career. Guest speakers, live projects, and mentoring connect your studies to real-world challenges.

Learning

Our teaching combines academic rigour with real-world application. Lectures introduce core concepts, which you explore further through seminars, group work, case studies, and applied projects. You’ll be taught by experienced staff who actively shape debates in their fields and collaborate across business, cultural, and technological sectors.

Our public-facing academics are world-leading researchers and industry practitioners, bringing up-to-date knowledge and real-world scenarios directly into your learning. We nurture creativity, curiosity, critical thinking, and confidence – essential skills for navigating today’s complex global economy.

Students benefit from a supportive, student-centred culture, interdisciplinary learning, and collaborative enquiry. This prepares you to think beyond conventional business approaches and engage with the world as a thoughtful, ethical, and innovative practitioner.

You'll have access to a range of facilities that support both business insight and creative thinking. These include computing labs equipped for data analysis, digital marketing and visual presentation, alongside spaces designed for group collaboration and project work.  

You can also benefit from specialist software, online learning platforms and support for developing digital and entrepreneurial skills. Campus-wide services include the Library, Careers Service, and Goldsmiths’ Digital Studios, which offer training and resources for content production and communication.  

 

Our programmes are enriched by an inspiring line-up of guest speakers, masterclasses and public-facing events. From high-profile figures like Sir Paul Smith and executives at Chanel, Microsoft, Tesla and Edelman, to pioneering thinkers in ethical business and innovation, students can gain valuable insights into a wide range of industries.  

Events such as the Innovation Case Studies series and Critical Luxury Lectures bridge theory with practice, providing opportunities for dialogue with professionals shaping the future of business, marketing and entrepreneurship.  

These sessions often tie directly into module content, assessments or collaborative projects. Our speakers often contribute to mentoring and live briefs, offering students opportunities to test ideas, build networks and receive constructive feedback from industry professionals in real time. 

Career development is embedded across our programmes from day one. You'll gain practical experience through practice-based and consultancy-style assessments, live project briefs, and in some cases voluntary work placements or internships.  

Our teaching is designed to develop a professional skillset that includes leadership, communication, critical analysis, data literacy and cultural sensitivity – attributes that employers across sectors value highly.  

You'll have access to the Goldsmiths Careers Service, mentoring, alumni networks and dedicated events focused on employability and entrepreneurial support. Graduates go on to work in a wide range of sectors, taking on roles in large, multinational and small-to-medium-sized organisations, go onto further study, or they may start their own business.  

Our graduates pursue careers in a wide range of areas that span ethical marketing, innovation consultancy, brand strategy, creative entrepreneurship, and international business development; several of them work with organisations from global corporations to SMEs, while others continue to further study or start their own ventures.

At Goldsmiths, you’ll immerse yourself in a subject you love within a welcoming and creative campus community.

Based in South East London, our vibrant setting connects you directly to the capital’s business, technology, and cultural networks. Your learning goes far beyond the classroom through partnerships, guest lectures, and real-world industry experience.

You’ll be supported by inspiring academics, dedicated staff, and fellow students who are passionate about making a difference. And because we’re in London – ranked the world’s number one student city (QS Best Student Cities 2025) – you’ll benefit from our close links with some of the capital’s leading creative and cultural organisations.

Discover the campus for yourself with our Virtual Tour.

Teaching

Our teaching combines academic rigour with real-world application. Lectures introduce core concepts, which you explore further through seminars, group work, case studies, and applied projects. You’ll be taught by experienced staff who actively shape debates in their fields and collaborate across business, cultural, and technological sectors.

Our public-facing academics are world-leading researchers and industry practitioners, bringing up-to-date knowledge and real-world scenarios directly into your learning. We nurture creativity, curiosity, critical thinking, and confidence – essential skills for navigating today’s complex global economy.

Students benefit from a supportive, student-centred culture, interdisciplinary learning, and collaborative enquiry. This prepares you to think beyond conventional business approaches and engage with the world as a thoughtful, ethical, and innovative practitioner.

Facilities

You'll have access to a range of facilities that support both business insight and creative thinking. These include computing labs equipped for data analysis, digital marketing and visual presentation, alongside spaces designed for group collaboration and project work.  

You can also benefit from specialist software, online learning platforms and support for developing digital and entrepreneurial skills. Campus-wide services include the Library, Careers Service, and Goldsmiths’ Digital Studios, which offer training and resources for content production and communication.  

 

Events and guest speakers

Our programmes are enriched by an inspiring line-up of guest speakers, masterclasses and public-facing events. From high-profile figures like Sir Paul Smith and executives at Chanel, Microsoft, Tesla and Edelman, to pioneering thinkers in ethical business and innovation, students can gain valuable insights into a wide range of industries.  

Events such as the Innovation Case Studies series and Critical Luxury Lectures bridge theory with practice, providing opportunities for dialogue with professionals shaping the future of business, marketing and entrepreneurship.  

These sessions often tie directly into module content, assessments or collaborative projects. Our speakers often contribute to mentoring and live briefs, offering students opportunities to test ideas, build networks and receive constructive feedback from industry professionals in real time. 

Career development

Career development is embedded across our programmes from day one. You'll gain practical experience through practice-based and consultancy-style assessments, live project briefs, and in some cases voluntary work placements or internships.  

Our teaching is designed to develop a professional skillset that includes leadership, communication, critical analysis, data literacy and cultural sensitivity – attributes that employers across sectors value highly.  

You'll have access to the Goldsmiths Careers Service, mentoring, alumni networks and dedicated events focused on employability and entrepreneurial support. Graduates go on to work in a wide range of sectors, taking on roles in large, multinational and small-to-medium-sized organisations, go onto further study, or they may start their own business.  

Our graduates pursue careers in a wide range of areas that span ethical marketing, innovation consultancy, brand strategy, creative entrepreneurship, and international business development; several of them work with organisations from global corporations to SMEs, while others continue to further study or start their own ventures.

Study with us

At Goldsmiths, you’ll immerse yourself in a subject you love within a welcoming and creative campus community.

Based in South East London, our vibrant setting connects you directly to the capital’s business, technology, and cultural networks. Your learning goes far beyond the classroom through partnerships, guest lectures, and real-world industry experience.

You’ll be supported by inspiring academics, dedicated staff, and fellow students who are passionate about making a difference. And because we’re in London – ranked the world’s number one student city (QS Best Student Cities 2025) – you’ll benefit from our close links with some of the capital’s leading creative and cultural organisations.

Discover the campus for yourself with our Virtual Tour.

Research

Research in Business, Management and Marketing at Goldsmiths is interdisciplinary, creative, critical, culturally engaged and world-leading.  

We explore how business practices and marketing strategies intersect with cultural production, ethical responsibility and evolving social values. Our cutting-edge researchers investigate an impressive range of topics: consumer cultures, global consumption trends, sustainability, organisational behaviour, management strategy, market creation, digital technologies, entrepreneurial behaviour, innovation management, family choices, corporate governance, leadership, talent management and more. 

We engage with pressing debates in areas such as sustainable business models, consumer ethics, digital transformation and innovation strategy. We pay particular attention to the cultural, environmental and technological forces reshaping organisations and markets.  

Many of our academics work at the interface of research and practice—collaborating with industry partners, contributing to policy and public discourse, and informing real-world innovation with original insight and critical perspective. 

Our research is shaped by collaborations with academic and industry partners, including IFM, Microsoft, the World Economic Forum, and a range of NGOs and public sector bodies, particularly those engaged in the wider creative and cultural industries. Our teaching is research-led, with prominent industry engagement and supportive supervision, which provide a valuable student experience.  

Researchers within this subject regularly publish in top-tier international journals, author books on contemporary global challenges, provide consultancy and serve on editorial boards of renowned academic journals. We collectively foster a culture of interdisciplinarity and collaboration, a strong research community and have solid networks with leading research institutions at both national and international levels. 

We welcome PhD applicants interested in exploring any of our research themes and are committed to fostering inclusive, socially relevant, and globally connected research that creates tangible impact across sectors.

 

Key research themes

  • Entrepreneurship and Crisis Resilience
  • Innovation and Strategy
  • Luxury Business and Culture
  • Marketing, Consumer Culture and Psychology
  • People Analytics and Organisational Behaviour

Meet the academics, technical tutors and researchers in the School of Creative Management

People