Alex Pickering
Staff details
Position
Lecturer in Marketing
Department
Institute of Management Studies
alexander.pickering (@gold.ac.uk)
Alex’s interests cover digital and traditional media, portfolio management, marketing strategy and consumer behaviour.
I have 25 years industry experience across retail marketing, fast moving consumer goods and small domestic appliances. I am interested in creating more opportunities for graduates with different experiences and backgrounds to enter the Marketing industry.
I started on the Graduate Management Scheme at Boots, Nottingham, managed marketing for Andrex and Kleenex and most recently worked as a Marketing Director for De’Longhi, Kenwood and Braun.
Academic qualifications
- University of Durham, BA Modern Languages 1998
- London Business School, Emerging Leaders Executive programme 2011
Professional projects
Industry judge for the Chartered Institute of Marketing, Marketing Excellence Awards 2019.
Contributor to:
Dzamic, L and Kirby, J. (2018). The Definitive Guide to Strategic Content Marketing. Kogan-Page, London.