Mark McCulloch
Staff details
Position
Lecturer in Management/Marketing
Department
Institute of Management Studies
m.mcculloch (@gold.ac.uk)
Mark's pursuits encompass integrated communications, reputation management, as well as teaching and education.
Mark is a skilled academic and former marketing/PR professional with over a decade of experience in integrated communications, both in-house and agency-side. He also has a strong background in teaching and learning, coupled with extensive industry experience, particularly in the travel/tourism and lifestyle sectors. Prior to joining Goldsmiths in the autumn of 2023, Mark spent three academic years as a Senior Lecturer at Manchester Metropolitan University.
Academic qualifications
- Certified Management & Business Educator (CMBE), Chartered Association of Business School 2024
- PGCert (LTHE), Manchester Metropolitan University 2022
- Fellowship (FHEA), AdvanceHE 2022
- BA (Hons) Public Relations, London College of Communication, University of the Arts London 2010
Teaching and supervision
As a Lecturer at Goldsmiths, Mark is a Fellow of Higher Education (FHEA) and a Certified Management & Business Educator (CMBE), involved in teaching both undergraduate and postgraduate courses in management and marketing. Additionally, he serves as the Module Convener for various subjects, including Marketing Communications, Product Innovation and Management, and Developing Business Skills. He also acts as an Advisor/Supervisor for both undergraduate and postgraduate research projects. Furthermore, he holds responsibilities such as Deputy Programme Director and Recruitment & Conversions Coordinator for undergraduate Management/Marketing programmes within the IMS.
Research interests
Mark's academic endeavors center on teaching and learning, covering pedagogically relevant topics like academic identity, case study development, authentic assessment, the cultivation of business skills, and fostering student success.
Conferences and talks
2023:
Graeup, A. & McCulloch, M. "Simulating Student Success: Creating Crisis and Risk Realities in Tourism Education"
Pedagogic case study presented at EuroCHRIE, Vienna, Austria, September 2023
2023:
Graeup, A. & McCulloch, M. "Authentic Assessment in Tourism Crisis and Risk Management: From Inception to Implementation"
Pedagogic case study presented at Manchester Met Learning and Teaching Conference, Manchester, England, June 2023
2023:
McCulloch, M. & McCoy, A. "Professional Passport: An Active Learning Journey to Delivering an 'Extraordinary' Employability Experience"
Pedagogic case study presented at Manchester Met Learning and Teaching Conference, Manchester, England, June 2023
2023:
McCulloch, M. & McCoy, A. "Professional Passport: A Business-Engaged Journey to Delivering an 'Extraordinary' Student Experience"
Pedagogic case study presented at CABS LTSE, Newport, May 2023
2022:
Rhoden, S., Morley, A., Allen, D. & McCulloch, M. "Global Tourism and Local Solutions: Using Community Case Studies in Sustainable T&L"
Pedagogic case study presented at CABS LTSE, Belfast, Northern Ireland, May 2022
2021:
Rhoden, S., Morley, A. & McCulloch, M. "Global Tourism and Local Solutions: Implementing Sustainability in Tourism Education"
Pedagogic case study presented at EuroCHRIE, Aalborg, Denmark, September 2021