Course information

Entry requirements

UCAS code


Entry requirements

A-level: BBB
IB: 33 points overall with Three HL subjects at 655


3 years full-time

Course overview

Study BSc in Marketing at Goldsmiths for a programme that combines multiple disciplines such as Psychology, Sociology, Anthropology, and Management. You will be at the core of a new natural development, making this a special programme for anyone who wants to explore interdisciplinary links.

  • The structure of the BSc in Marketing degree unites two forces: first, meeting the educational requirements of a Marketing and Business undergraduate degree, and second to integrate different disciplines to make this a unique offer.
  • We have developed several research streams in the Institute of Management Studies and have investigated the areas of consumer behaviour, the psychology of marketing, web psychology, critical PR, branding, promotional culture and advertising.

What will you study

1. Marketing Fundamentals: These modules are aimed at providing you with the foundations of marketing theory and practice in areas such as product development, service design, promotion and advertising, brand management, and consumer behaviour.

2. Marketing in Practice: These modules are aimed at helping you to apply your marketing skills in practice, especially in the areas of strategic marketing, market research and digital marketing.

3. Economics and Management Foundations: These will introduce you to management theory and practice, organisational behaviour, and economics. Given the key role of marketing as a strategic function of an organisation, this BSc in Marketing aims to familiarise you with how a company works, and how marketing decisions are part of company strategy. Furthermore, marketing actions are closely linked to economic theories such as demand, supply, and pricing, and to legal constraints. For this reason, these modules aim to provide you with more contextual knowledge around the practice of marketing.

4. Social Sciences: Marketing research and practice are heavily informed by social sciences in general, especially by psychology, anthropology and sociology. Very often, marketing practitioners who succeed in the industry have backgrounds in one of these subjects. These are also disciplines in which Goldsmiths has a solid reputation and expertise.


  • Because we want to provide you with all the support for your future career, you will be given the opportunity to apply for a limited number of placements that the College would source. These will occur at the end of your second year and would constitute a 15-credit option towards your degree. This will enhance your CV, bring theory and practical experience together, and help you develop industry contacts.

Study Abroad

  • Through the Turing Scheme, you can spend half of your second year in a university abroad. You can choose modules there and immerse yourself in a different culture and academic environment, with the option of learning or improving a foreign language. 

Contact the department

If you have specific questions about the degree, contact the Admissions Tutor Dr Lin Jiang.

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What you'll study

Year 1 (credit level 4)

In your first year, you will take the following compulsory modules: 

Module title Credits
Strategic Management 15 credits
Introduction to Marketing 15 credits
Foundations of Economics 1: Theories 15 credits
Identity, Agency & Environment 1 15 credits
Identity, Agency & Environment 2 15 credits
Finance and Accounting 15 credits
Marketing Management 15 credits
Foundations of Economics 2: Business Applications 15 credits

Year 2 (credit level 5)

In your second year, you'll complete the following compulsory modules. You'll also choose an optional module to the value of 15 credits from a list approved annually by the Institute of Management Studies, or a relevant option from a different department.

Module title Credits
Consumer Behaviour 15 credits
Marketing Communications 15 credits
My Career Strategy 15 credits
Brand Management 15 credits
Goldsmiths’ Social Change Module 15 credits
Market Research and Consumer Insight 30 credits

Year 3 (credit level 6)

In your final year, you'll take the following compulsory modules, as well as a 30-credit Capstone module and a 15-credit optional module from an approved list.

Module title Credits
Marketing Strategy 15 credits
Consumer Culture 15 credits
Digital Marketing and Social Media 15 credits
Coding and Data Analytics 15 credits
Innovation and Product Development 15 credits

Capstone option

You'll be given the opportunity to choose your capstone experience. Building upon the range of knowledge and skills acquired throughout the programme, the capstone experience is a multifaceted piece of work that culminates your academic and intellectual trajectories at Goldsmiths. The approved list of options (published during the Spring term of year 2 - level 5) is designed so every student can find a fit for their interests, skillsets, and future aspirations. For example, you could choose between the following capstone experiences:

  • Consulting
  • Entrepreneurial Planning
  • Performing in Organisations
  • Research and Analysis

Optional modules

You'll be invited to choose optional modules towards the end of Term 2 for the following year. You can choose modules run by the Institute of Management Studies or other departments such as the Institute for Creative and Cultural Entrepreneurship, Psychology, or Sociology.

Modules are subject to change each year, and may include topics such as Psychology of Marketing and Advertising; Marketing Analytics; Innovation Case Studies; Creative Social Media Project; Managing Arts Organisations and Cultural Businesses; Social Psychology, Personality and Individual Differences; Race, Racism and Social Theory. The full list of optional modules will be available upon request.


Teaching style

This programme is taught through scheduled learning - a mixture of lectures, seminars and workshops. You’ll also be expected to undertake a significant amount of independent study. This includes carrying out required and additional reading, preparing topics for discussion, and producing essays or project work.

The following information gives an indication of the typical proportions of learning and teaching for each year of this programme*:

  • Year 1 - 16% scheduled learning, 84% independent learning
  • Year 2 - 15% scheduled learning, 85% independent learning
  • Year 3 - 14% scheduled learning, 86% independent learning

How you’ll be assessed

You’ll be assessed by a variety of methods, depending on your module choices. These include coursework, examinations, group work and projects.

The following information gives an indication of how you can typically expect to be assessed on each year of this programme*:

  • Year 1 - 75% coursework, 25% written exam
  • Year 2 - 71% coursework, 29% written exam
  • Year 3 - 66% coursework, 34% written exam

*Please note that these are averages are based on enrolments for 2022/23. Each student’s time in teaching, learning and assessment activities will differ based on individual module choices. Find out more about how this information is calculated.

Credits and levels of learning

An undergraduate honours degree is made up of 360 credits – 120 at Level 4, 120 at Level 5 and 120 at Level 6. If you are a full-time student, you will usually take Level 4 modules in the first year, Level 5 in the second, and Level 6 modules in your final year. A standard module is worth 30 credits. Some programmes also contain 15-credit half modules or can be made up of higher-value parts, such as a dissertation or a Major Project.

Download the programme specification.

Please note that due to staff research commitments not all of these modules may be available every year.

What our students say

Yoongi Kim

The lecturers at Goldsmiths are so passionate – not just in their lectures, but in providing support so you can understand the lecture content. 

The most incredible thing at Goldsmiths is having students from a variety of countries, so that everyone is able to share their different perspectives. If you are someone who likes to meet people from various countries, Goldsmiths is a great option.
Studying in London is a massive advantage for students. You can network with different students and also there are lots of cultural events, art galleries and museums. We are not just at university to study, we are also here to experience different cultures. I’ve found the perfect time studying in London so far!

Entry requirements

We accept the following qualifications:

A-level: BBB
International Baccalaureate: 33 points overall with Three HL subjects at 655
Access: Pass with 45 Level 3 credits including 30 Distinctions and a number of merits/passes in subject-specific modules
Scottish qualifications: BBBBC (Higher) or BBC (Advanced Higher)
European Baccalaureate: 75%
Irish Leaving Certificate: H2 H2 H2 H2

International qualifications

We also accept a wide range of international qualifications. Find out more about the qualifications we accept from around the world.

If English isn’t your first language, you will need an IELTS score (or equivalent English language qualification) of 6.0 with a 6.0 in writing and no element lower than 5.5 to study this programme. If you need assistance with your English language, we offer a range of courses that can help prepare you for degree-level study.

Alternative qualifications

See our full list of undergraduate entry qualifications.

Fees & funding

Annual tuition fees

These are the fees for students starting their programme in the 2024/2025 academic year.

From August 2021 EU/EEA/Swiss nationals will no longer be eligible for 'Home' fee status. EU/EEA/Swiss nationals will be classified as 'International' for fee purposes, more information can be found on our fees page.

  • Home - full-time: £9250
  • International - full-time: £19640

If your fees are not listed here, please check our undergraduate fees guidance or contact the Fees Office, who can also advise you about how to pay your fees.

It’s not currently possible for international students to study part-time under a student visa. If you think you might be eligible to study part-time while being on another visa type, please contact our Admissions Team for more information.

If you are looking to pay your fees please see our guide to making a payment.

Additional costs

In addition to your tuition fees, you'll be responsible for any additional costs associated with your course, such as buying stationery and paying for photocopying. You can find out more about what you need to budget for on our study costs page.

There may also be specific additional costs associated with your programme. This can include things like paying for field trips or specialist materials for your assignments. Please check the programme specification for more information.

Funding opportunities

We offer a wide range of scholarships and bursaries, and our careers service can also offer advice on finding work during your studies. Find out more about funding your studies with us.


This programme was created to give you a diverse set of skills that will help you to successfully overcome the challenges of a constantly evolving economy. We help you develop not only the technical skills necessary in becoming a successful marketers today, but also the ability to understand societal change and adapt as the world changes. This prepares you for a number of careers in a wide variety of industries.

 Technical Skills
• Data collection
• Qualitative and Quantitative Data Analysis
• Using computer software for data collection and analysis
• Presentations skills and report writing
• Using online database and resources

Broader Skills
• Understanding and explain consumer trends
• Ability to translate consumer insights into marketing strategy
• Knowledge of the core marketing concepts and their application inside and outside the company
• Ability to contextualize marketing knowledge within social sciences

You'll also gain skills in teamwork, time management, organisation, critical-thinking, reflection and independent research. All of these skills are greatly sought after by graduate employers.

The versatile nature of the degree means that its graduates would appeal to different sectors within the industry.
• First, graduates from this degree can work in the marketing function of companies as a marketing manager, brand manager, advertising and promotion manager, marketing strategist, marketing analyst, sales manager, or a PR officer.
• Second, given the strong market research focus of the degree, graduates can also work as a marketing auditor, and market researcher within: companies, market research agencies, and consultancies.
• Third, BSc graduates have the potential to work in advertising and marketing agencies as creatives, account managers, media planners, art directors, sales promotion executives, and event organisers.
The interdisciplinary approach of this BSc will give students the chance to gain expertise in a complementary field (e.g., psychology) that will provide them with a competitive advantage in obtaining marketing-related jobs. The versatile nature of the degree will also give graduates the chance to find jobs in related departments within organisations (i.e., not only in marketing departments).

Finally, this programme provides the training and the knowledge-base for proceeding onto a masters and/or PhD degrees, in fields such as Marketing, Management, Economics, Psychology, Sociology, Media and Communications, and Cultural Studies.

 Find out more about employability at Goldsmiths. You can find out more about the career options open to you after you graduate on our Management Studies careers pages.



Student experiences

Study Abroad

Through the Erasmus programme, you can spend half of your second year in a university abroad. You can choose modules there and immerse yourself in a different culture and academic environment, with the option of learning or improving a foreign language.