BSc (Hons) Marketing

  • UCAS
  • Entry requirements
    A-level: BBB
    IB: 33 points overall with Three HL subjects at 655
  • Length
    3 years full-time
  • Department
    Institute of Management Studies

Course overview

Study BSc in Marketing at Goldsmiths for a programme that combines multiple disciplines such as Psychology, Sociology, Anthropology, and Management. You will be at the core of a new natural development, making this a special programme for anyone who wants to explore interdisciplinary links.

The structure of the BSc in Marketing degree unites two forces: first, meeting the educational requirements of a Marketing and Business undergraduate degree, and second to integrate different disciplines to make this a unique offer.

We have developed several research streams in the Institute of Management Studies and have investigated the areas of consumer behavior, psychology of marketing, web psychology, critical PR, branding, promotional culture and advertising.

What will you study?

1. Marketing Fundamentals: These modules are aimed at providing you with the foundations of marketing theory and practice in areas such as product development, service design, promotion and advertising, brand management, and consumer behaviour.

2. Marketing in Practice: These modules are aimed at helping you to apply your marketing skills in practice, especially in the areas of strategic marketing, market research and digital marketing.

3. Economics and Management Foundations: These will introduce you to management theory and practice, organisational behaviour, and economics.  Given the key role of marketing as a strategic function of an organisation, this BSc in Marketing aims to familiarise you with how a company works, and how marketing decisions are part of company strategy. Furthermore, marketing actions are closely linked to economic theories such as demand, supply, and pricing, and to legal constraints. For this reason, these modules aim to provide you with more contextual knowledge around the practice of marketing.

4. Social Sciences: Marketing research and practice are heavily informed by social sciences in general, especially by psychology, anthropology and sociology. Very often, marketing practitioners who succeed in the industry have backgrounds in one of these subjects. These are also disciplines in which Goldsmiths has a solid reputation and expertise.



Because we want to provide you with all the support for your future career, you will be given the opportunity to apply for a limited number of placements that the College would source. These will occur at the end of your second year and would constitute a 15 credit option towards your degree. This will enhance your CV, bring theory and practical experience together, and help you develop industry contacts.

Study Abroad

Through the Erasmus programme, you can spend half of your second year in a university abroad. You can choose modules there and immerse yourself in a different culture and academic environment, with the option of learning or improving a foreign language.


Contact the department

If you have specific questions about the degree, contact Dr Mario Campana

Modules & structure

Level 4

You will take the following modules at level 4 along with the choice of a 15 credit option module.


Level 4 Module title Credits
  Introduction to Marketing 15 credits
  Marketing Management 15 credits
  Introduction to Market Research 15 credits
  Foundations of Economics 30 credits
  Organisations and Organisational Strategy 15 credits
  Finance and Accountancy for Managers 15 credits

Level 5

Module title Credits
  Consumer Behaviour 15 credits
  Organisational Behaviour 15 credits
  Product Innovation and Management 15 credits
  Brand Management 15 credits
  Marketing Communications 15 credits
  Market Research and Consumer Insight 15 credits

You will also take 30 credits of optional modules. Examples of level 5 optional modules include: 

Module title Credits
  History of Economic Ideas 15 credits
  Sociology of Culture and Communication 15 credits
  International Trade 15 credits
  Mathematics for Economics and Business 30 credits

Level 6

Students will take the following core modules:

Module title Credits
  Digital Marketing and Social Media 15 credits
  Consumer Culture 15 credits
  Marketing Strategy 15 credits
  Technology & Marketing 15 credits
  Dissertation 30 credits

You will also pick 30 credits of optional modules at level 6. Examples of modules include:

Module title Credits
  Public Economics 15 credits
  Art and Society 15 credits
  Embodiment and Experience 15 credits
  Mathematics for Economics and Business 30 credits

Credits and levels of learning

An undergraduate honours degree is made up of 360 credits – 120 at Level 4, 120 at Level 5 and 120 at Level 6. If you are a full-time student, you will usually take Level 4 modules in the first year, Level 5 in the second, and Level 6 modules in your final year. A standard module is worth 30 credits. Some programmes also contain 15-credit half modules or can be made up of higher-value parts, such as a dissertation or a Major Project.

Download the programme specification. If you would like an earlier version of the programme specification, please contact the Quality Office.

Please note that due to staff research commitments not all of these modules may be available every year.

Entry requirements

A-level: BBB
International Baccalaureate: 33 points overall with Three HL subjects at 655

Equivalent qualifications
We accept a wide range of qualifications equivalent to the ones listed above. This includes:

Access: Pass with 45 Level 3 credits including 30 Distinctions and a number of merits/passes in subject-specific modules
Scottish qualifications: BBBBC (Higher) or BBC (Advanced Higher)
European Baccalaureate: 75%
Irish Leaving Certificate: H2 H2 H2 H2

If your qualifications are from another country, find out more about the qualifications we accept from around the world

English language requirements
If English isn’t your first language, you’ll need to meet our English language requirements to study with us. 

For this programme we require:

IELTS 6.0 with a 6.0 in writing and no element lower than 5.5

If you need assistance with your English language, we offer a range of courses that can help prepare you for degree-level study.

Read more about our general entrance requirements


Learn how to lead people, create business opportunities,
and understand and influence consumers

Institute of Management Studies

The Institute of Management Studies fuses Goldsmiths’ academic rigour and creative culture with industry-informed research and core strengths in management, economics and psychology.

Our degrees

Our degree programmes focus on training you how to lead people, create business opportunities, and understand and influence consumers.

Our staff

Our teaching staff include leaders and entrepreneurs who have set up and run their own successful ventures, and who carry out leading research in economics, political economy, leadership, psychology, and complementary disciplines like design and sociology.

Our connections with industry

We also have connections with leaders in the creative and cultural industries, social enterprises and business, and regularly invite guest speakers to the department. Recent visitors include fashion designer Sir Paul Smith and ‘city superwoman’ Nicola Horlick.

Find out more about the Institute of Management Studies.

Skills & careers

This programme was created to give you a diverse set of skills that will help you to successfully overcome the challenges of a constantly evolving economy. We help you develop not only the technical skills necessary in becoming a successful marketers today, but also the ability to understand societal change and adapt as the world changes. This prepares you for a number of careers in a wide variety of industries.

 Technical Skills
• Data collection
• Qualitative and Quantitative Data Analysis
• Using computer software for data collection and analysis
• Presentations skills and report writing
• Using online database and resources

Broader Skills
• Understanding and explain consumer trends
• Ability to translate consumer insights into marketing strategy
• Knowledge of the core marketing concepts and their application inside and outside the company
• Ability to contextualize marketing knowledge within social sciences

You'll also gain skills in teamwork, time management, organisation, critical-thinking, reflection and independent research. All of these skills are greatly sought after by graduate employers.

The versatile nature of the degree means that its graduates would appeal to different sectors within the industry.
• First, graduates from this degree can work in the marketing function of companies as a marketing manager, brand manager, advertising and promotion manager, marketing strategist, marketing analyst, sales manager, or a PR officer.
• Second, given the strong market research focus of the degree, graduates can also work as a marketing auditor, and market researcher within: companies, market research agencies, and consultancies.
• Third, BSc graduates have the potential to work in advertising and marketing agencies as creatives, account managers, media planners, art directors, sales promotion executives, and event organisers.
The interdisciplinary approach of this BSc will give students the chance to gain expertise in a complementary field (e.g., psychology) that will provide them with a competitive advantage in obtaining marketing-related jobs. The versatile nature of the degree will also give graduates the chance to find jobs in related departments within organisations (i.e., not only in marketing departments).

Finally, this programme provides the training and the knowledge-base for proceeding onto a masters and/or PhD degrees, in fields such as Marketing, Management, Economics, Psychology, Sociology, Media and Communications, and Cultural Studies.

 Find out more about employability at Goldsmiths. You can find out more about the career options open to you after you graduate on our Management Studies careers pages.



Student experiences

Study Abroad

Through the Erasmus programme, you can spend half of your second year in a university abroad. You can choose modules there and immerse yourself in a different culture and academic environment, with the option of learning or improving a foreign language.

Fees & funding

Related content links

University statistics for this course