Professor Jonathan Freeman

Summary of research

• presence
• user experience of digital media
• restorative media
• social media
• gaming
• digital inclusion, usability and accessibility
• attitudinal consumer segmentations
• future media
• innovation

Areas of supervision

PhD, MSc and BSc project supervision:

• presence
• user experience of digital media
• restorative media
• social media
• gaming
• digital inclusion, usability and accessibility
• attitudinal consumer segmentations
• future media
• innovation

Publications and research outputs

Article

Florez, Estephania; Cohen, Keren; Ferenczi, Nelli; Linnell, Karina J; Lloyd, Joda; Goddard, Lorna; Kumashiro, Madoka and Freeman, Jonathan. 2020. Linking Recent Discrimination-Related Experiences and Wellbeing via Social Cohesion and Resilience. Journal of Positive School Psychology, 4(1), pp. 92-104. ISSN 2717-7564

Jacucci, Giulio; Barral, Oswald; Daee, Pedram; Wenjel, Markus; Serim, Baris; Ruotsalo, Tuukka; Pluchino, Patrik; Freeman, Jonathan; Gamberini, Luciano; Kaski, Samuel and Blankertz, Benjamin. 2019. Integrating Neurophysiological Relevance Feedback in Intent Modeling for Information Retrieval. Journal of the Association for Information Science and Technology, 70(9), pp. 917-930. ISSN 2330-1635

Fryer, Louise; Freeman, Jonathan and Pring, Linda. 2014. Touching words is not enough: How visual experience influences haptic-auditory associations in the "Bouba-Kiki" effect. Cognition, 132(2), pp. 164-173. ISSN 0010-0277

Conference or Workshop Item

O’Shea, Zoë ; Bartle, Richard; Pan, Xueni and Freeman, Jonathan. 2022. 'Apples and Oranges: A Study of “Tend & Befriend” as a Phenomenon in Digital Games'. In: HCI in Games. HCII 2022. Virtual Conference 26 June - 1 July 2022.

Copeman, Matthew and Freeman, Jonathan. 2022. 'Social Anxiety Strategies Through Gaming'. In: HCI in Games. HCII 2022. Virtual Event 26 June - 1 July 2022.

Kurta, Leah and Freeman, Jonathan. 2022. 'Targeting IMPACT: A New Psychological Model of User Experience'. In: HCI in Games. HCII 2022. Virtual Event 26 June - 1 July 2022.

Other

Freeman, Jonathan. 2020. Why we need to stay connected during Coronavirus lockdowns (Video intervention). Huffington Post.

Research Interests

Jonathan is a leading expert in media psychology and human factors of digital media. Taking as his starting point fundamental psychology research and methods, Jonathan has developed and applied a body of knowledge to the evaluation and optimization of digital media products and services, focusing both on user experience and from the user and provider perspective on delivering, monetizing and experiencing better digital media products and services.