The BSc (Hons) Management with Marketing places an emphasis on how organisations communicate with their customers and the strategies and tools they use.
It will equip students with a comprehensive theoretical and practical understanding of Management. Students will learn about key economic, financial, and psychological knowledge-bases in order to provide them with some of the basic tools they require to effectively manage and lead people at work, and engage in activities such as business creation and product/business development. The degree will prepare students for work in large/multinational and small-to-medium sized organisations that are global in nature, innovative, entrepreneurial and digitally cutting-edge. Students can also expect to develop transferable skills in critical-thinking, reflection, time-management, leadership, written/verbal communications, and numeracy, and to undertake research on an individual and group basis.
Creativity and inter-disciplinarity are at the heart of everything we do here at Goldsmiths and in the Institute of Management Studies, from the programmes and modules we run, to the activities, masterclasses and lecture series they complement. Join us to embark on your own unique, important and unforgettable journey.
Contact the department
If you have specific questions about the degree, contact Dr Adeline Pelletier
Modules & structure
Each year on the programme makes up 120 of the total 360 credits for a full degree.
Level 4 core modules include:
|Level 4 core modules||Module title||Credits|
|Organisations and Organisational Strategy||15 credits|
|Introductory Economics||30 credits|
|Understanding Entrepreneurship||15 credits|
|Introduction to Marketing||15 credits|
|Perspectives on Capital: Financial, Physical, Human, and Social||15 credits|
|Finance and Accounting||15 credits|
|Marketing Management||15 credits|
For Level 5 you will complete 120 credits. Core modules for Level 5 include:
|Level 5 core modules||Module title||Credits|
|Organisational Behaviour||15 credits|
|Research in Management||15 credits|
|Product Innovation and Management||15 credits|
|Marketing Communications||15 credits|
|Brand Management||15 credits|
|Consumer Behaviour||15 credits|
You will also take optional modules to the value of 30 credits from an approved list from other departments.
You will complete 120 credits during Level 6.
Core modules for Level 6 include:
|Level 6 core modules||Module title||Credits|
|Leadership and Talent Management||15 credits|
|International Business||15 credits|
|Marketing Strategy||15 credits|
|Digital Marketing and Social Media||15 credits|
You may also take optional modules to the value of 30 credits from an approved list from other departments and the Institute of Management Studies, which may include Project Management, The Psychology of Marketing and Advertising, Assessment and Selection, Training, Coaching and Counselling.
Students will also be able to apply for a Work Placement modules that is worth 15 credits.
Credits and levels of learning
An undergraduate honours degree is made up of 360 credits – 120 at Level 4, 120 at Level 5 and 120 at Level 6. If you are a full-time student, you will usually take Level 4 modules in the first year, Level 5 in the second, and Level 6 modules in your final year. A standard module is worth 30 credits. Some programmes also contain 15-credit half modules or can be made up of higher-value parts, such as a dissertation or a Major Project.
Please note that due to staff research commitments not all of these modules may be available every year.
International Baccalaureate: 33 points overall with Three HL subjects at 655
The student should normally have at least Grade B in GCSE (or equivalent) in Mathematics, Economics or Statistics. These requirements relate to 2018 entry. For 2017 entry please check the programme specification.
Direct entry to Level 5 is not permissible.
We accept a wide range of qualifications equivalent to the ones listed above. This includes:
Access: Pass with 45 Level 3 credits including 30 Distinctions and a number of merits/passes in subject-specific modules
Scottish qualifications: BBBBC (Higher), BBC (Advanced Higher)
European Baccalaureate: 75%
Irish Leaving Certificate: H2 H2 H2 H2
If your qualifications are from another country, find out more about the qualifications we accept from around the world.
English language requirements
If English isn’t your first language, you’ll need to meet our English language requirements to study with us.
For this programme we require:
IELTS 6.0 with a 6.0 in writing and no element lower than 5.5
If you need assistance with your English language, we offer a range of courses that can help prepare you for degree-level study.
Read more about our general entrance requirements.
Learn how to lead people, create business opportunities,
and understand and influence consumers
Institute of Management Studies
The Institute of Management Studies fuses Goldsmiths’ academic rigour and creative culture with industry-informed research and core strengths in management, economics and psychology.
Our degree programmes focus on training you how to lead people, create business opportunities, and understand and influence consumers.
Our teaching staff include leaders and entrepreneurs who have set up and run their own successful ventures, and who carry out leading research in economics, political economy, leadership, psychology, and complementary disciplines like design and sociology.
Our connections with industry
We also have connections with leaders in the creative and cultural industries, social enterprises and business, and regularly invite guest speakers to the department. Recent visitors include fashion designer Sir Paul Smith and ‘city superwoman’ Nicola Horlick.
Find out more about the Institute of Management Studies.
Skills & careers
With this degree, students will get to the heart of how people make decisions, learn through the experiences of others, and investigate how organisations work at all levels, stages of development, and in relation to the external environment, including economic, environmental, ethical, legal, political, sociological and technological factors. We teach students how these factors take effect at local, national and international levels upon the strategy, behaviour, management and sustainability of organisations. In particular, students will develop essay, report writing and presentation skills; learn to communicate effectively with others and build relationships; engage in teamwork and learn how to motivate others; work independently and manage their time; source, review and reference the literature, utilize different decision-making and strategic tools; learn to use online databases and other resources; and learn how to conduct oneself in a professional manner; formulate, carry out, analyse and present research to different audiences, academic and non-academic in nature.
A unique feature of the department, the Institute of Management Studies, is that we focus our teaching efforts on a relatively small cohort of no more than 50-70 students per year, so that we can provide these students with some of the knowledge and tools to be business leaders, entrepreneurs, work psychologists, consultants or researchers, that graduate ready to make a difference.
Learning & teaching
Students are exposed to a range of teaching and learning methods such as formal lectures, seminars, workshops, tutorials and summative coursework (essays, presentations, reports, individual reflections, case studies), including independent and group-based research projects. Students will also receive formative feedback for in-class activities, discussions and presentations.