Louise Ashcroft

Staff details

Position Tutor in Studio Practice
Department Art
Email L.Ashcroft (@gold.ac.uk)
Louise Ashcroft

Louise’s performances, videos, animations and installations chronicle her playfully disruptive investigations into the conventions of ordinary places like shopping centres, trade fairs, internet spaces, stranger’s homes, museums and the street. By directly challenging the rules and logic of such contexts through her interventions and overly-detailed comical analyses, she questions the bizarre norms of late capitalism and catalyses new myths; frequently bringing the viewer along as a co-conspirator through interactive workshops and experimental experiences which rethink social protocol. Capitalism is the clown, not Louise - she's just there for the ride. Louise is currently building a no-frills community sperm bank outside her house using an old B&Q bird box for her forthcoming stage show 'Crowdmum' which explores alternatives to conventional family structures.

Academic qualifications

  • MA Cultural and Critical Studies, Birkbeck, University of London 2008
  • BFA Ruskin School of Art, University of Oxford 2004

Research interests

Interests include: Comedy, radical education, hackathons and ethical hacking, marketing, design, the internet, memes, trash, alternative family structures, queer theory, queer practice, belief systems, psychology, everyday life, social class, anarchism, technology, characterisation, improvisation, collage, storytelling, interventions, activism, sports, performance art, archives, site specific work, walking, script-writing, found objects, neurodiversity, alternative ways of living, counterculture, ecology, food and sustainability.

Publications and research outputs

Art Object

Ashcroft, Louise. 2018. Street Racket.

Ashcroft, Louise. 2018. Urban Investopedia.


Ashcroft, Louise. 2020. BBC Sounds - The Boring Talks, #52 - Breakfast Cereals.

Ashcroft, Louise. 2018. Boring Talks #06 - The Argos Catalogue, The Boring Talks - BBC Radio.


Ashcroft, Louise. 2020. Dead Relevant.

Ashcroft, Louise. 2017. Unicorns of Westfield.


Ashcroft, Louise. 2018. Talking to a Brick Wall. In: "Talking to a Brick Wall", CCA Goldsmiths, United Kingdom, 23rd September 2018.

Ashcroft, Louise. 2018. You're the HD to my ADHD. In: "Handle With Care", Wellcome Collection, United Kingdom.

Ashcroft, Louise. 2018. Props. In: "Low Entertainment", Arch 5, United Kingdom, 26th June - 1st July 2018.

Ashcroft, Louise. 2018. On Hold: Call Centres and God. In: "Boring Conference 2018", Conway Hall, United Kingdom, 5th May 2018.

Ashcroft, Louise. 2018. One Hour Holiday. In: "One Hour Holiday", Various, United Kingdom, February, June, and July 2018.

Ashcroft, Louise. 2017. Monsters of the Deep. In: "Coastal Currents Festival 2017", Coastal Currents Festival Hastings, United Kingdom, 2nd Sept - 1st Oct 2017.

Ashcroft, Louise. 2013. Unperforming. In: "Unperforming", Artsadmin, United Kingdom, 13th September 2017, 1st March 2018, 10th May 2018.


Ashcroft, Louise. 2021. Uplands: Utopia I.O.U. In: "Uplands: Utopia I.O.U", Bobinska Brownlee Gallery, London, United Kingdom, 22 April - 23 May 2021.

Ashcroft, Louise. 2019. Whose Croytopia?. In: "Fungus Press Residency: 'Whose Croytopia?'", Turf Projects, Croydon, United Kingdom, 2 February - 2 April 2019.

Ashcroft, Louise. 2018. Party Platforms: Deptford X Special Project Commission 2018. In: "Deptford X Festival 2018", 1 Market Yard, Deptford, United Kingdom, Project ran January to September 2018, with exhibition 21st - 30th September 2018.

Ashcroft, Louise. 2017. I'd Rather Be Shopping. In: "I'd Rather Be Shopping", Arebyte Gallery, London, United Kingdom, 18 August - 20 September 2017.

Further profile content

Conferences and talks

2019: Speaking Fiction to Power
Keynote at 36th Chaos Communication Congress (2019, Leipzig). CCC is an annual conference organized by the Chaos Computer Club.

Articles related to Louise Ashcroft