Pamela Odih, BSoc.Sc PhD

Staff details

Position Senior Lecturer
Department Sociology
Email p.odih (
Phone +44 (0)20 7919 7732
Pamela Odih, BSoc.Sc PhD

Academic qualifications

  • Bachelor of Social Science (BSoc.Sc, hons) Sociology and Politics, Keele University.
  • PhD, University of Manchester Institute of Science and Technology (UMIST). PhD Thesis Title: 'Gendered Time and Financial Services Consumption'.


Awarded the Peake Teaching Award in 2005. This accreditation is awarded by Goldsmiths University, to staff that are assessed to have achieved teaching excellence.  Awarded Goldsmiths Learning Enhancement Fellowship in 2010-2011, to design 'Reflective Practice Sociology Placements'. 

Pamela Odih's undergraduate teaching specializes in the fields of cultural studies and research methods. She has taught, the following courses: 

  • Education and Social Control
  • Leisure Culture and Society
  • Culture and Society
  • Researching Culture and Society

She has taught the following postgraduate courses: 

  • Theory, Concepts and Methods of Social Research
  • Modelling Social Data I
  • Consumer Citizenship and Visual Culture

Areas of supervision

She achieved PhD supervision training at Missenden Centre Buckinghamshire in 2003, and supervises PhD students across the range of her teaching and research specialism.

Research Interests

The significance of time and space to the regulation of subjects and construction of gendered subjectivity, with specific regards to consumption, advertising, organisational analysis and educational policy.

I am currently writing a series of monographs informed by my decades of critical research into gender, finance capital and advertising inscriptive technologies. My recent monographs, in this Adsensory series, are entitled: "Adsensory Urban Ecology" Vol.1 and Vol.2.

Publications and research outputs


Odih, Pamela. 2019. Adsensory Urban Ecology (Volume One). Newcastle upon Tyne: Cambridge Scholars Publishing. ISBN 9781527523173

Odih, Pamela. 2019. Adsensory Urban Ecology (Volume Two). Newcastle upon Tyne: Cambridge Scholars Publishing. ISBN 9781527524682

Odih, Pamela. 2016. Adsensory Financialisation. Newcastle upon Tyne: Cambridge Scholars Publishing. ISBN 978-1-4438-9531-6

Odih, Pamela. 2014. Watersheds in Marxist Ecofeminism. Newcastle upon Tyne: Cambridge Scholars Publishing. ISBN 978-1-4438-6602-6

Odih, Pamela. 2013. Visual Media and Culture of ‘Occupy’. Newcastle upon Tyne: Cambridge Scholars Publishing. ISBN 1-4438-4622-8

Odih, Pamela. 2013. Ecofeminist Water Ecology. London: Goldsmiths, University of London. ISBN 978-1-906897-27-7

Odih, Pamela. 2010. 現代與後現代時代的廣告 (Mandarin translation of "Advertising in Modern and Postmodern Times"). Taiwan: Weber Publication International:TCS. ISBN 65306;9789866338182

Odih, Pamela. 2010. Advertising and Cultural Politics in Global Times. Farnham: Ashgate. ISBN 978-0-7546-7711-6

Odih, Pamela. 2007. Gender and Work in Capitalist Economies. Maidenhead, Berkshire: Open University Press. ISBN 9780335216727

Odih, Pamela. 2007. Advertising in Modern and Postmodern Times. Sage. ISBN 9780761941903

Book Section

Odih, Pamela and Knights, David. 2017. Political Organisations and Decision Making. In: David Knights, ed. Introducing Organisational Behaviour and Management. Cengage. ISBN 9781473726642

Knights, David and Odih, Pamela. 2013. It's a matter of Time: The Significance of the Women's Market in Consumption. In: Douglas Brownlie; Mike Saren; Robin Wensley and Richard Whittington, eds. Rethinking Marketing. Towards Critical Marketing Accountings. London: Sage, pp. 126-145. ISBN 978-0803974913

Odih, Pamela and Knights, David. 2002. Now's the Time! Consumption and Time-Space Disruptions in Postmodern Virtual Worlds. In: Richard Whipp; Barbara Adam and Ida Sabelis, eds. Making Time: Time and Management in Modern Organizations. Oxford: Oxford University Press, pp. 61-76. ISBN 0199253706

Knights, David and Odih, Pamela. 2002. ‘Big Brother is Watching You!’: Call Centre Surveillance. In: Graham Crow and Sue Heath, eds. Social Conceptions of Time: Structure and Process in Work and Everyday Life. Basingstoke: Palgrave Macmillan, pp. 144-161. ISBN 9781349430888


Odih, Pamela. 2021. COVID-19 Secure Guidance: Organizational Decision Making and Politics in a Public Health Crisis. Journal of Ergonomics, 11(3), 1000279. ISSN 2165-7556

Odih, Pamela. 2013. Détournement á la Mode Situationist Praxis: History and Present of Cultural Political Resistance to the Psychology of Advertising Spectacle. Journal for Cultural Research, 17(4), pp. 1-35. ISSN 1479-7585

Sabelis, Ida; Nencel, Lorraine; Knights, David and Odih, Pamela. 2008. Questioning the Construction of 'Balance': A Time Perspective on Gender and Organization. Gender, Work and Organization, 15(5), pp. 423-429.

Odih, Pamela. 2002. Mentors and Role Models: masculinity and the educational 'underachievement' of young Afro-Caribbean males. Race Ethnicity and Education, 5, pp. 91-105. ISSN 13613324

Knights, David and Odih, Pamela. 1995. `It's About Time!' The Significance of Gendered Time for Financial Services Consumption. Time & Society, 4(2), pp. 205-231. ISSN 0961-463X


Odih, Pamela. 2019. Race and Digital Colonial Capitalism: #FassonStRedGoldBrickLane; Graffiti Ethno-map of Fashion Street’s Colonial History. Spitalfields Life: @thegentleauthor, London.