My research looks at the role of communication in economic life. So far this has been focused on two main areas: brands and branding, and the design industry. My book The Rise of Brands (Berg, 2007) examined the emergence of the branding industry, and traced its connection to changing international trade regimes, new modes of governance and the context of a more developed media and information society. The book also looked at the relationship between branding and intellectual property regimes, and at the global, national and local dynamics at play in various types of brand communications.
A second book, Design and Creativity: policy, management and practice (Berg, 2009, with Guy Julier), is an edited collection looking at the use of different design methods and practices by business and government, the forms of audit, management and accountability associated with this, and their implications for traditional understandings of creativity.
More recently I have been interested in the extension of market logics into the public realm, and I have published work on the use of ‘social marketing’ techniques by governments.
Before joining the department, I taught Media and Cultural Studies at Middlesex University, and before that I wrote my PhD – about the spatial and architectural dimensions of brand communications – in the Sociology department at Goldsmiths.
Areas of supervision
My curent research students are:
Sarah Hamdar (co-supervise with Gholam Khiabany)
Jack Mosse (co-supervise with Aeron Davis)
Elinor Carmi (co-supervise with Sean Cubitt)
I am interested in supervising postgraduate research about communication in economic life, particularly from the perspectives of cultural economy, economic sociology and the sociology of consumption and markets.
I am the co-convenor of the BA Media and Sociology. Please email me for further information about either programme.
Moor, Liz and Julier, Guy, eds. 2009. Design and Creativity: Policy, Management and Practice. Oxford, New York: Berg. ISBN 978-1-847-88306-3
Moor, Liz. 2011. The Making of Place: Consumers and Place-affiliated Brands. In: Andy Pike, ed. Brands and Branding Geographies. London: Edward Elgar Publishing Ltd, pp. 75-91. ISBN 978-1781001493
Moor, Liz. 2011. Neoliberal Experiments: Social marketing and the governance of populations. In: Detlev Zwick and Julien Cayla, eds. Inside Marketing. Oxford: Oxford University Press, pp. 299-319. ISBN 9780199576746
Moor, Liz and Julier, Guy. 2009. Introduction: Design and Creativity. In: Guy Julier and Liz Moor, eds. Design and Creativity: Policy, Management and Practice. Oxford, New York: Berg, pp. 1-20. ISBN 978-1-847-88306-3
Julier, Guy and Moor, Liz. 2009. Conclusion: Counting Creativity. In: Guy Julier and Liz Moor, eds. Design and Creativity: Policy, Management and Practice. Oxford, New York: Berg, pp. 256-272. ISBN 978-1-847-88306-3
Moor, Liz and Kanji, Shireen. 2019. Money and relationships online: communication and norm formation in women’s discussions of couple resource allocation. British Journal of Sociology, 70(3), pp. 948-968. ISSN 0007-1315
Moor, Liz and Lury, Celia. 2018. Price and the person: markets, discrimination and personhood. Journal of Cultural Economy, 11(6), ISSN 1753-0350
Moor, Liz. 2017. Money: communicative functions of payment and price. Consumption Markets & Culture, 21(6), pp. 574-581. ISSN 1025-3866
Moor, Liz and Uprichard, Emma. 2014. The Materiality of Method: the case of the Mass Observation Archive. Sociological Research Online, 19(3), pp. 1-11. ISSN 1360-7804
Moor, Liz. 2012. Beyond Cultural Intermediaries? A socio-technical perspective on culturalization and the market for social interventions. European Journal of Cultural Studies, 15(5), pp. 563-580. ISSN 1367-5494
Moor, Liz and Lury, Celia. 2011. Making and Measuring Value: Comparison, singularity and agency in brand valuation practice. Journal of Cultural Economy, 4(4), pp. 439-454. ISSN 1753-0350
Moor, Liz and Littler, Jo. 2008. Fourth Worlds and neo-Fordism: American Apparel and the cultural economy of consumer anxiety. Cultural Studies, 22(5), pp. 700-723. ISSN 0950-2386
Moor, Liz. 2007. Sport and Commodification: a reflection on key concepts. Journal of Sport and Social Issues, 31(2), pp. 128-142. ISSN 0193-7235
Moor, Liz. 2006. 'The Buzz of Dressing': commodity culture, fraternity, and football fandom. South Atlantic Quarterly, 105(2), pp. 327-347. ISSN 0038-2876