MSc Marketing and Innovation
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Why study MSc Marketing and Innovation at Goldsmiths
This distinctive Master’s offers a combination of two organisational disciplines that are essential for success in today’s dynamic, technology-driven marketplace: marketing and innovation. You’ll be equipped with the knowledge, mindset, and capabilities needed to thrive in a rapidly changing business environment.
- This programme is designed to cultivate responsible future leaders who can contribute to building a more sustainable, inclusive, and equitable future for organisations, industry, and society.
- You’ll learn highly valued skills in the application of contemporary marketing and innovation tools, frameworks, and practices.
- You’ll develop an entrepreneurial mindset that empowers you to question convention, identify new possibilities, and reshape existing markets and business models.
- The programme provides a comprehensive grounding in the key theories, frameworks, and tools that shape contemporary marketing and innovation practice.
- Your studies will cover key areas including marketing strategy, digital marketing, brand building, consumer behaviour, new market creation, technological innovation, entrepreneurial decision-making, and creativity management.
- A distinctive feature of the programme is its consideration of the growing role of Artificial Intelligence, examining how AI is rapidly transforming organisations, markets, and society.
- Your learning will be firmly connected to practice, preparing you to apply your knowledge in professional contexts. Assignments are designed around real-world marketing and innovation challenges, reflecting the kinds of complex issues faced by organisations and business leaders today.
Contact
If you have specific questions about the degree, contact Dr Sven Molner .
Length
One year full-time
Study mode
In person
Entry requirements
You should have (or expect to be awarded) an undergraduate degree of at least 2:2 standard in a relevant/related subject. You might also be considered if you have relevant experience and can show that you have the ability to work at postgraduate level.
Fees
Home - full-time: £18200
Home - part-time: £9100
International - full-time: £25500
School
Subject
Business, Management, Marketing
We are an Adobe Creative Campus. During your studies, you will be able to use Photoshop, Premiere Pro, Illustrator and more for free on your own devices.
What you'll study
You will study 150-credits of compulsory modules:
Compulsory modules
- Data Analysis for Managers (15 credits)
- Technological Innovation & Market Creation (15 credits)
- Digital Marketing and Branding (15 credits)
- Marketing Strategy (15 credits)
- Creativity and Innovation Management (15 credits)
- Psychology of Marketing and Advertising (15 credits)
- Research Project (60 credits)
In your research project, you will have the opportunity to apply your learning by investigating a marketing or innovation issue that you are genuinely passionate about, enabling you to deepen your expertise in an area that aligns with your personal interests and career ambitions.
Note about optional modules (if available): The above is indicative of the typical modules offered, but is not intended to be construed or relied on as a definitive list of what might be available in any given year. The module content and availability is subject to change.
Teaching style
Teaching will be via a range of formats to be as relevant as possible to the topic and learning outcomes. This may be through workshops, practical labs, lectures and seminars. It may have a mix of in-person and online activities, designed to give you the best learning experience and to make the most out of your learning experience.
You are expected to attend all of your timetabled learning activities.
How you'll be assessed
You will be assessed in a range ways throughout your course. These will be both Formative (for feedback and development), and Summative (required to pass and progress to the next level). Summative assessments are compulsory.
Entry requirements
You should have (or expect to be awarded) an undergraduate degree of at least second class standard in a relevant/related subject.
You might also be considered for some programmes if you aren’t a graduate or your degree is in an unrelated field, but have relevant experience and can show that you have the ability to work at postgraduate level.
We consider all aspects of your application when making a decision and may still be able to offer a place even if your qualifications or grades do not meet the published requirements.
International qualifications
We accept a wide range of international qualifications. Find out more about the qualifications we accept from around the world.
If English isn’t your first language, you will need an IELTS score (or equivalent English language qualification) of 6.5 with a 6.5 in writing and with no element lower than 6.0 to study this programme. You will also be interviewed in person or via an online video call. If you need assistance with your English language, we offer a range of courses that can help prepare you for postgraduate-level study.
Careers & skills
You'll learn core leadership skills and how to apply them to manage the near-continuous need for innovations and changes in organisational products, structures, strategies, and processes.
Through a range of optional modules, you'll have the opportunity to choose to study the latest techniques and strategies for consumer behaviour and marketing or seek to develop a fully formed business model for entrepreneurial ventures.
The programme mixes theory and practice and allows you to obtain a professional qualification in project management and development, which will enhance your employment prospects.
Your studies will be embedded in the industry. The School of Creative Management at Goldsmiths benefits from excellent links with industry and senior-level industry guest speakers and analysts feature on several of the modules on the programme.
You will develop highly valued skills that open up career opportunities across a wide range of industries, sectors, and organisational settings.
You will develop leadership and adaptive management skills that enable you to drive innovation across a wide range of organisations. You will also learn to lead projects involving change, transformation, and innovation in organisations of all sizes from start-ups and non-profits to Fortune 500 companies.
Find out more about employability at Goldsmiths.
How to apply
Apply directly to Goldsmiths using our online application system
This programme offers a January and September start, you will choose your start date at the point of application.
To complete your application, you will need to have:
- Details of your academic qualifications
- The email address of your referee who we can request a reference from, or alternatively a copy of your academic reference
- Copies of your educational transcripts or certificates
- A personal statement
When to apply
We accept applications from October for students wanting to start the following September.
We encourage you to complete your application as early as possible, even if you haven't finished your current programme of study. It's very common to be offered a place conditional on you achieving a particular qualification.
Late applications will only be considered if there are spaces available.
Selection process
Admission to many programmes is by interview, unless you live outside the UK. Occasionally, we'll make candidates an offer of a place on the basis of their application and qualifications alone.
Read our guide to applying for a postgraduate degree at Goldsmiths.
Fees and funding
Annual tuition fees
These are the PG fees for students starting their programme in the 2026/2027 academic year.
- Home - full-time: £18200
- Home - part-time: £9100
- International - full-time: £25500
If your fees are not listed here, please check our postgraduate fees guidance or contact the Fees Office, who can also advise you about how to pay your fees.
It’s not currently possible for international students to study part-time under a student visa. If you think you might be eligible to study part-time while being on another visa type, please contact our Admissions Team for more information.
If you are looking to pay your fees please see our guide to making a payment.
Funding opportunities
If you are a UK student you may be eligible for a postgraduate loan.
Meanwhile our Careers Service can also offer advice on finding work during your studies.
Paying your fees
Find out about paying your tuition fees.
Additional costs
In addition to your tuition fees, you'll be responsible for any additional costs associated with your course, such as buying stationery and paying for photocopying. You can find out more about what you need to budget for on our study costs page.
There may also be specific additional costs associated with your programme. This can include things like paying for field trips or specialist materials for your assignments. Please check the programme specification for more information.
