I direct a branding and design practice based in Hong Kong. We work mainly on rebranding, and visual identities for fashion, cosmetic and tech start-ups and the F&B industry. I have also worked as a brand consultant/ guardian for JP Morgan for over two years.
Goldsmiths proved to be extremely formative to my professional development. Not only the skills developed within storytelling, design investigation and professional confidence, but mainly in the people I met. Now living and working in Hong Kong, running my creative practice, with friends and specialised peers all across the world, Goldsmiths was invaluable when I look at my network and position today. We often visit or have visits from friends in South Korea, Thailand, Vietnam and the UK.
I think my biggest professional achievement has been rebranding the Fair Trade organisation in Hong Kong, a project of my studio that I am most proud of. Visit the Brandcraft website to find out more.
Adam graduated from MA Design and Critical Practice in 2012.