In-finite

Article

The idea is to explore ways of using social media in order to enable audiences to interact with performances creatively.

A student looking at a computer screen.

This is a small developmental piece of work in partnership with Ijad, a creative dance company. It is funded through the AHRC Creative Works programme which has been set up to support creative/cultural companies to develop collaborative research projects with an academic partner around one of CWL’s research themes. 

The project fits with 2 of the 3 research strands: London’s Digital Economy and Capturing London’s Audiences.

About the project

The idea, summarised, is to explore ways of using social media in order to enable audiences to interact with performances creatively. It is hoped that a methodology will be developed that will mean that audiences can become involved in the development of a piece of work before, during and after the actual real time and space performance.

It seeks to encourage creative input to the extent that the performance is shaped and responds to audience input. It will trial this idea at a performance at the Science Museum as part of the Nour Festival of the Arts. Whilst the project is explorative and developmental it hopes to develop a new digital social methodology for audience engagement that can be used by other arts organisations.

CUCR has an active evaluation role in this project as the ‘academic partner’. We will follow the project progress, looking at how audiences interact and react and feedback findings in order to inform ongoing development.