The MA Luxury Brand Management equips you with the management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry.
The luxury brands sector encompasses the fashion and retail industry, as well as sectors such as tourism, hospitality, food and beverage, film, digital media, dance, music and theatre. This MA debates the concept of luxury in a historical and cross cultural context, and offers a strong academic underpinning on theories of luxury and consumption.
You will explore the role of luxury in conserving traditional arts, especially with regard to Europe, Asia, Africa and the Americas.
The programme combines formal teaching with dissertation research, underpinned with visits to key luxury brand enterprises in London and elsewhere, and draws on Goldsmiths’ alumni for inspirational talks. This programme offers practice based assignments and voluntary intern opportunities in various cultural organisations and luxury corporations that have established links with Goldsmiths.
Contact the department
If you have specific questions about the degree, contact the Programme Convenor, Dr Kelly Meng Parnwell.
What you'll study
You will take the following core modules:
|Luxury Brands: Retail, Digital and Marketing||30 Credits|
|Luxury Brand Management||15 Credits|
|Intellectual Property, Trademarks and Brands||15 credits|
You will then make up the remaining 60 credits by choosing from the modules below:
|Consumer Behaviour||15 credits|
|Psychology of Marketing and Advertising||15 credits|
|Marketing Strategy||15 credits|
|Project Management||30 credits|
|Tourism in Asia||30 credits|
|Cultural and Creative Tourism||30 credits|
|Culture, Tourism and Regeneration||30 credits|
|Museums and Galleries as Creative Entrepreneurs||30 credits|
|Museums and Galleries as Creative Entrepreneurs – Communicating Culture||30 credits|
|Interpretation, Education and Communication in the Art Museum||30 credits|
|Enterprising Leadership: An Introduction to Leadership, Enterprise, and Innovation Theory||30 credits|
|Entrepreneurial Modelling||30 credits|
Please note that due to staff research commitments not all of these modules may be available every year.
You should have (or expect to be awarded) an undergraduate degree of at least upper second class standard or equivalent. Prior accredited learning will be open to entrepreneurs who meet the stringent evaluation criteria.
We accept a wide range of international qualifications. Find out more about the qualifications we accept from around the world.
If English isn’t your first language, you will need an IELTS score (or equivalent English language qualification) of 6.5 with a 6.5 in writing and no element lower than 6.0 to study this programme. If you need assistance with your English language, we offer a range of courses that can help prepare you for postgraduate-level study.
Fees, funding & scholarships
How to apply
You apply directly to Goldsmiths using our online application system.
Before submitting your application you’ll need to have:
- Details of your education history, including the dates of all exams/assessments
- The email address of your referee who we can request a reference from, or alternatively an electronic copy of your academic reference
- A personal statement – this can either be uploaded as a Word Document or PDF, or completed online
- If available, an electronic copy of your educational transcript (this is particularly important if you have studied outside of the UK, but isn’t mandatory)
You'll be able to save your progress at any point and return to your application by logging in using your username/email and password.
When to apply
We accept applications from October for students wanting to start the following September.
We encourage you to complete your application as early as possible, even if you haven't finished your current programme of study. It's very common to be offered a place that is conditional on you achieving a particular qualification.
Late applications will only be considered if there are spaces available.
If you're applying for funding, you may be subject to an earlier application deadline.
Admission to many programmes is by interview, unless you live outside the UK. Occasionally, we'll make candidates an offer of a place on the basis of their application and qualifications alone.
Find out more about applying.
This programme has a strong critical and theoretical underpinning, enabling you to write a dissertation that could serve as a stepping stone to a higher level academic study and/or careers within research or academia.
This MA will provide you with the management, entrepreneurial marketing and professional skills required to pursue a career in the luxury brand field.
This sector covers a wide range of creative industries and the combination of core and optional modules will allow you to develop specific knowledge and skills, to enhance your career prospects and succeed in relevant career/professional paths.