Course information

Length

1 year full-time, 2 years part-time

Course overview

The MA Luxury Brand Management equips you with the management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry.

The luxury brands sector encompasses the fashion and retail industry, as well as sectors such as tourism, hospitality, food and beverage, film, digital media, dance, music and theatre. This MA debates the concept of luxury in a historical and cross cultural context, and offers a strong academic underpinning on theories of luxury and consumption.

You will explore the role of luxury in conserving traditional arts, especially with regard to Europe, Asia, Africa and the Americas.

The programme combines formal teaching with dissertation research, underpinned with visits to key luxury brand enterprises in London and elsewhere, and draws on Goldsmiths’ alumni for inspirational talks. This programme offers practice based assignments and voluntary intern opportunities in various cultural organisations and luxury corporations that have established links with Goldsmiths.

Contact the department

If you have specific questions about the degree, contact the Programme Convenor, Dr Kelly Meng Parnwell.

What you'll study

Core Modules

You will take the following core modules:

Module title Credits
  Luxury Brands: Retail, Digital and Marketing 30 Credits
  Luxury Brand Management 15 Credits
  Intellectual Property, Trademarks and Brands 15 credits
  Dissertation 60 Credits

Option Modules

You will then make up the remaining 60 credits by choosing from the modules below:

Module title Credits
  Consumer Behaviour 15 credits
  Psychology of Marketing and Advertising 15 credits
  Marketing Strategy 15 credits
  Project Management 30 credits
  Tourism in Asia 30 credits
  Cultural and Creative Tourism 30 credits
  Culture, Tourism and Regeneration 30 credits
  Museums and Galleries as Creative Entrepreneurs 30 credits
  Museums and Galleries as Creative Entrepreneurs – Communicating Culture 30 credits
  Interpretation, Education and Communication in the Art Museum 30 credits
  Enterprising Leadership: An Introduction to Leadership, Enterprise, and Innovation Theory 30 credits
  Entrepreneurial Modelling 30 credits
  Creative Social Media 30 credits

Download the programme specification, for the 2019-20 intake. If you would like an earlier version of the programme specification, please contact the Quality Office.

Please note that due to staff research commitments not all of these modules may be available every year.

Entry requirements

You should have (or expect to be awarded) an undergraduate degree of at least upper second class standard or equivalent. Prior accredited learning will be open to entrepreneurs who meet the stringent evaluation criteria.

International qualifications

We accept a wide range of international qualifications. Find out more about the qualifications we accept from around the world.

If English isn’t your first language, you will need an IELTS score (or equivalent English language qualification) of 6.5 with a 6.5 in writing and no element lower than 6.0 to study this programme. If you need assistance with your English language, we offer a range of courses that can help prepare you for postgraduate-level study.

Fees, funding & scholarships

Annual tuition fees

These are the fees for students starting their programme in the 2019/20 academic year.

  • Home/EU - full-time: £10140
  • Home/EU - part-time: £5070
  • International - full-time: £18340

If your fees are not listed here, please check our postgraduate fees guidance or contact the Fees Office, who can also advise you about how to pay your fees.

If you're an international student interested in studying part-time, please contact our Admissions Team to find out if you're eligible.

If you are looking to pay your fees please see our guide to making a payment.

Additional costs

In addition to your tuition fees, you'll be responsible for any additional costs associated with your course, such buying stationery and paying for photocopying. You can find out more about what you need to budget for on our study costs page.

There may also be specific additional costs associated with your programme. This can include things like paying for field trips or specialist materials for your assignments. Please check the programme specification for more information.

Funding opportunities

Find out more about postgraduate fees and explore funding opportunities. If you're applying for funding, you may be subject to an application deadline.

How to apply

You apply directly to Goldsmiths using our online application system.

Before submitting your application you’ll need to have:

  • Details of your education history, including the dates of all exams/assessments
  • The email address of your referee who we can request a reference from, or alternatively an electronic copy of your academic reference
  • A personal statement – this can either be uploaded as a Word Document or PDF, or completed online

Please see our guidance on writing a postgraduate statement

  • If available, an electronic copy of your educational transcript (this is particularly important if you have studied outside of the UK, but isn’t mandatory)

You'll be able to save your progress at any point and return to your application by logging in using your username/email and password.

When to apply

We accept applications from October for students wanting to start the following September.

We encourage you to complete your application as early as possible, even if you haven't finished your current programme of study. It's very common to be offered a place that is conditional on you achieving a particular qualification.

Late applications will only be considered if there are spaces available.

If you're applying for funding, you may be subject to an earlier application deadline.

Selection process

Admission to many programmes is by interview, unless you live outside the UK. Occasionally, we'll make candidates an offer of a place on the basis of their application and qualifications alone.

Find out more about applying.

Careers

Skills
This programme has a strong critical and theoretical underpinning, enabling you to write a dissertation that could serve as a stepping stone to a higher level academic study and/or careers within research or academia.


Careers
This MA will provide you with the management, entrepreneurial marketing and professional skills required to pursue a career in the luxury brand field.
This sector covers a wide range of creative industries and the combination of core and optional modules will allow you to develop specific knowledge and skills, to enhance your career prospects and succeed in relevant career/professional paths.

What our students say

Emily

I am enjoying studying with and learning from students who have worked in the luxury industry and have returned to school for similar reasons as myself.

"After researching universities in North America and the UK, I decided that Goldsmiths is the ideal place for me to study Luxury Brand Management because of the quality of students, faculty, and education, the university’s reputation for being forward thinking and its proximity to London’s luxury industries. Furthermore, the work of several faculty members resonates strongly with my own personal interests.

After graduating with a Bachelor of Commerce (Marketing) in Canada, I worked in public relations and communications in the luxury industry; first, at public relations agency representing global luxury brands, and then at an luxury ecommerce company based in London. After over four years of professional experience, I have better defined what my personal interests and strengths are and so chose to research and study these at a graduate level.

I am enjoying meeting students from all over the world who have come to Goldsmiths to pursue studies in such interesting and diverse subject areas. Within my program, I am enjoying studying with and learning from students who have worked in the luxury industry and have returned to school for similar reasons as myself. In addition to our course lecturers we have had really interesting guest speakers present to us and share their personal and professional experiences with us.
I feel strongly that London is the best place in the world to be studying Luxury Brand Management. Within the luxury space in London, you have a wonderful mix of established heritage brands, younger emerging brands catering to the changing tastes of today’s millennial consumers and also a thriving luxury ecommerce industry.
Pursuing an MA at this stage in my career will help give me the edge in a competitive market and enable me to explore further career options. The degree’s focus areas will provide me with a strong platform from which I can launch the next chapter of my career in the world of luxury."

Hyokyeong

I am very enjoying studying my MA at Goldsmiths, and this course is very fascinating. London is the place where people enjoy visiting amazing museums and galleries for free.

"The reason why I decided to study my MA course at the Goldsmiths was the course I am studying. Unlike other universities in the UK, Goldsmiths university offers students to study MA Luxury Brand Management which is quite different to any other management courses. Before joining this course, I studied my degree which is Textile Design at Chelsea College of Arts and a Foundation Diploma course at Central Saint Martins. I am very enjoying studying my MA at Goldsmiths and this course is very fascinating. And also, London is the place where people enjoy visiting amazing museums and galleries for free. I would like to have my own luxury brand."

Dana Abu-Dayyeh, MA Luxury Brand Management

 The diverse neighborhoods, numerous museums and galleries, wonderful markets, countless cultural activities, and variety of cuisines are a source of seemingly infinite inspiration.

"Goldsmiths was brought to my attention by Christiane Nasser, a cultural heritage professional and good family friend who has known me my entire life. Her leadership in the EU-funded Med Culture program makes her quite familiar with the growing field of cultural entrepreneurship. When I was expressing my interest in returning to school, she suggested that I explore Goldsmiths’ Institute for Creative and Cultural Entrepreneurship (ICCE). She was confident the department would be the right setting for me to build upon my academic and professional experiences, and marry my passion for sophisticated design with my desire to preserve our Palestinian cultural heritage. She was right.

During my six-year career in hospitality and tourism, working in New York City, Istanbul, Rome, and Palestine, I learned the imperative art of soulful service and the intricacies of place branding in varying contexts. However, I had been eager to embark on a path that would allow to me to satisfy my enduring interest in design and craftsmanship. Now, through Goldsmiths’ Masters in Luxury Brand Management, I finally have the opportunity to acquire the creative, managerial, and entrepreneurial skills I need to re-imagine our cultural treasures so that they may thrive in the global luxury marketplace.

Goldsmiths’ location in London is an exceptionally rewarding experience. The diverse neighborhoods, numerous museums and galleries, wonderful markets, countless cultural activities, and variety of cuisines are a source of seemingly infinite inspiration. And the program’s diverse cohort is providing me with a great network of colleagues. I am grateful for the passion of my professors who each bring a distinct range of expertise and knowledge and I look forward to the rest of my studies."

See more profiles for this programme

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